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4 Products That Shine With Flat Bottom Stand Up Bags

by David Marinac | October 5, 2015 | 0 Comments |

When you put your heart and soul into a quality product, you want to be sure that you package it properly.

Product packaging is essentially like a protective giftwrap that you offer to your customers, and it serves the purpose of keeping its contents safe in a decorative manner.

It’s true that product packaging isn’t a one-size-fits-all solution. With that said, sometimes finding the perfect packaging can take a bit of trial and error.

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Bittersweet: Trader Joe’s Snack Packaging Under Recall

by David Marinac | August 27, 2015 | 0 Comments | Food Packaging

Almost everyone loves a piece of chocolate or something sweet now and then.

If you’ve recently gotten your chocolate fix from Trader Joe’s Dark Chocolate Covered Honey Grahams with Sea Salt, you might want to check the packaging. A recent recall was established due to missing information on the labels that may cause alarming allergic reactions in some customers.

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Jeni’s Second Setback: How to Rebrand With Protective Packaging

by David Marinac | June 18, 2015 | 0 Comments |

Food recalls involving listeria are running rampant this year. Blue Bell Ice Cream had its fair share of nightmarish recalls, and Jeni’s Splendid Ice Cream is sadly following suit.

Only seven weeks after Jeni’s destroyed over 250 tons of product and lost $2.5 million, listeria was discovered yet again in its production kitchen.

Talk about a terrible track record of luck.

So, now Jeni’s is forced to halt production for the second time resulting in more lost revenue, and worst of all, lost customers.

When food companies face recall and PR nightmares like this one, how can food packaging help save the day?

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What Happens When You Ditch The Box For Custom Stand Up Bags

by David Marinac | June 17, 2015 | 0 Comments |

Have you made the switch to custom stand up bags for your products? From laundry detergent to beef jerky, flexible retail packaging certainly can take your marketing efforts up a notch.

However, we realize there are some brands that have yet to make the leap.

Custom stand up pouches might not be the perfect fit for every brand, but we’re confident enough to say that nearly every company has something to gain by ditching their cardboard product packaging.

This list isn’t only intended for those who are breaking up with their box for stand up bags. It’s also for those who are still using outdated and ineffective protective packaging methods, from tin cans to bottled wine.

So, what exactly happens when your brand makes the switch to custom stand up bags?

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Rachel Ray Cat Food Recall: Questions About Food Packaging

by David Marinac | June 16, 2015 | 0 Comments |

Ainsworth Pet Nurition Inc., the manufacturer of Rachel Ray pet food, has recently recalled two lines of cat food from store shelves. The recall stems from potential elevated levels of vitamin D, which can result in dangerous side effects for cats.

We’ve discussed dog food recalls as of late, but we can’t forget about our feline companions. Rachel Ray might be a fantastic cook, but this is one batch of kitty food that you’ll want to skip.

Speaking of cat food, this gets us thinking about pet food packaging for cats.

If you’re a company that embraces feline family members and produces top quality cat food, let’s perform a check-in on your cat food packaging with these 6 questions.

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4 Signs That Warrant a Granola and Cereal Packaging Overhaul  

by David Marinac | June 11, 2015 | 1 Comment |

There’s nothing like a bowl of flavorful, filling cereal to start your day. And nothing compares to tasty granola to top off your yogurt or other favorite treat. Both cereal and granola have become a staple in American households, and it’s no surprise that competition is on the rise.

When it comes to food marketing your granola and cereal packaging is vitally important. Consumers are likely overwhelmed by dozens of cereal selections in the store aisle, and without powerful presentation, your brand doesn’t stand a chance.

Hopefully your cereal or granola company and brand is thriving. If not, here are a few surefire signs that your granola and cereal packaging needs an overhaul.

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What Luxury Brands Can Teach Us About Retail Packaging

by David Marinac | June 8, 2015 | 0 Comments |

We all know the top dogs in a variety of markets have retail packaging down pat. They’ve tapped into their target customer and efficiently grasped their wants, needs, and expectations from their product.

Luxury brands have successfully dominated their markets, and they’ve seemingly gotten every detail figured out, right down to their packaging presentation.

And that’s why marketers have a lot to learn about luxury brands and how they package their products. While every premiere company has its own customer base and unique product, we can learn how to use luxury brands to influence our own packaging and connect to our customers.

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Prep Your Snacks, Cookies, and Cracker Packaging for Summer

by David Marinac | June 5, 2015 | 0 Comments |

If you are living somewhere in the western hemisphere, chances are that you’ve been enjoying some great weather lately. The days are getting longer, the temperatures are warmer, and everyone is itching to take advantage of the summer season.

As food marketers, you’re probably enjoying some sunshine yourselves. We don’t blame you. But don’t forget your snacks, cookies, and cracker packaging as the season heats up; as you know, snacks are the perfect staple for picnics, road trips, and long days at the beach.

So, how can you make sure that your barrier bags for snacks are looking and functioning their best this season?

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Pick Your Poison: The Importance of Protective Packaging  

by David Marinac | June 4, 2015 | 0 Comments |

Food poisoning is an intense and scary word in the world of food marketing. Foodborne illnesses have shut down restaurants and food companies for good, and it’s a serious matter to prevent at all costs.

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The 4 Best Reasons to Use Flexible Retail Packaging

by David Marinac | June 2, 2015 | 2 Comments | Custom Printed Flexible Packaging

With so many styles of retail packaging available, from bottles and cans to jars and canisters…we thought it would be helpful to list the 4 main reasons companies choose flexible retail packaging.  The beauty is it doesn’t matter whether your company is a startup or an established market leader, these 4 reasons are legit and consistently factor into why the flexible packaging industry continues to grow world-wide.

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