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marketing to millennials ebook

Stand Up Pouches - Product Packaging Done Right

Using Product Packaging to Tap into the Millennial Mindset: NEW eBook

Posted by Brittany Nader

Millennials: The largest living generation. Always connected. Highly influential. Devoted brand advocates.

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Topics: Custom Printed Flexible Packaging

Flexible Packaging Supplier StandUpPouches.net Debuts New Brand Identity

Posted by Brittany Nader

 

StandUpPouches.net, the leading online supplier of flexible packaging, has introduced a new brand identity, including a refreshed logo and website, to coincide with its expanded growth and outreach to new markets.

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Want Coffee Packaging like Starbucks? Advice from Departing CEO Schultz

Posted by Brittany Nader

Longtime Starbucks CEO, Howard Schultz, recently announced his departure from his leadership position, passing the reins to the company’s current President and COO, Kevin Johnson, effective April 2017.

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Topics: Coffee and Tea Packaging

Coffee Packaging Promo: 10% off all Side Gusseted Coffee Bags

Posted by Brittany Nader

Did you know U.S. consumers drink 400 million cups of coffee each day?

That’s a whole lot of java, and the continuous need for this hot beverage means great things for roasters — and the coffee packaging market as well. Americans consume the most coffee globally, and exports are estimated to be worth $4 billion this year, per research by ReportLinker.

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Topics: Coffee and Tea Packaging

Tide’s Child Resistant Bags Set New Standards for CPG Industry

Posted by Brittany Nader

In 2012 and 2013, one product was responsible for sending one child per day to the hospital shortly after it emerged on the market.

During that time, poison control centers received more than 17,000 calls, roughly one call per hour, about children ingesting a dangerous household product. The result of which caused a major brand to overhaul not only the product in question, but also the packaging to ensure children are safeguarded against consuming the inedible, hazardous item.

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Topics: Non Food Packaging

Cyber Monday Sale: FREE SHIPPING on Stock Stand Up Pouches in Our Store

Posted by Brittany Nader

Did you know Cyber Monday is the biggest shopping day of the year? The Monday following the annual Thanksgiving holiday will see record numbers this year as customers become more comfortable spending their money online.

While Black Friday has traditionally  been regarded as the day to see masses of shoppers flocking to stores in the wee hours of the morning to scoop up those great, limited-time discounts before the December holidays, Cyber Monday is projected to bring in $91.6 billion in total online holiday sales this year, according to Adobe Digital Insights.

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Switching from Rigid to Flexible Retail Packaging: NEW Whitepaper

Posted by Brittany Nader

Face it — We all know certain types of packaging are frustrating or nearly impossible to open, resulting in angry customers who won't shy away from publicly voicing their complaints.

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Topics: Food Packaging

QUIZ: Digital Printed Prototypes or Custom Stand Up Pouches?

Posted by Brittany Nader

 

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Topics: Custom Printed Flexible Packaging

Environmentally Friendly Packaging for Food: NEW White Paper

Posted by Brittany Nader

New developments are emerging every day in the world of sustainable packaging — from biodegradable containers to edible packages, brands are making great strides embracing innovative solutions that are good for the earth.

While we admire these numerous efforts, we also recognize that some of these alternatives to non-recyclable containers may not be the best options for preserving the freshness and safety of the food products inside. If the outer packaging is able to deteriorate and biodegrade, will it really work to best protect what’s inside of it for an extended period of time?

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Topics: Health Food Packaging

QUIZ: Which Coffee Packaging Should You Choose?

Posted by Brittany Nader

When determining how you should package your coffee grounds or beans, much consideration goes into the look and functionality of the container. Which will keep my roasts freshest? Will it best preserve the flavor? How well will it stand out against the competition?

No two coffee brands are exactly alike, and determining which packaging style works best with the visual cues and messaging you work to communicate with consumers should be a priority in the initial phases of product development. Successful coffee brands — from small, local roasters to major corporations like Starbucks — are shifting away from the traditional coffee can in favor of flexible pouches. However, new advances in the manufacturing of flexible coffee packaging have made the options seemingly endless, and deciding which specific bags for roasted coffee best suit your needs can be time consuming and even confusing.

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Topics: Coffee and Tea Packaging