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5 Reasons Why Your Customers Hate Your Retail Packaging

by David Marinac | May 1, 2015 | 0 Comments |

Have you ever had a time where a friend told you the truth—maybe the truth on something that you didn’t want to hear? It probably stung. You were probably angry. You might have even stopped talking to them for a while.

But in the long run, the truth needed to be said. You learned from it, grew because of it, and moved on.

Today, we’re that friend who is about to tell you the truth; the truth of why your customers hate your retail packaging.

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Protective Packaging Techniques to Grow Your Business

by David Marinac | April 30, 2015 | 0 Comments |

Growing a business is hard work. Whether you’re a startup or a company that has hit its peak, growth is almost always a goal at the top of every CEOs list. Company growth means more exposure, more customers, and ultimately, more sales.

You might be thinking about investing in super expensive marketing campaigns. Or maybe you’re searching for the newest gimmick to help to kick-start your sales.

But you’re not a sucker, and you don’t need games or gimmicks to help your company grow.

You need a technique that can promote legitimate growth. And you don’t need to look any further than your protective packaging.

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4 Customer Values That Shape Retail Packaging - A Review

by David Marinac | April 27, 2015 | 0 Comments |

Every customer is unique. They all come with their own set of criteria and qualifications of what makes great retail packaging. Beyond that, customers also use their own criteria to judge the credibility and quality of your company.

Getting inside the head of your customer can be tough. Really tough. But once you are able to tap into their values and understand how they make purchasing decisions, you’ll be able to make tweaks to your food marketing strategy and up your game with your packaging.

So what exactly are those criteria, and how can food marketing professionals use this data to shape their packaging?

While there is at least a dozen or so customer values that shape product packaging, we selected 4 to review and outline for your benefit.

Let’s dig into what makes your customers tick, and ultimately buy.

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The Health of Your Health Food Packaging—A Review

by David Marinac | April 23, 2015 | 0 Comments | Health Food Packaging

Health food and supplements are huge industries these days. Every time you turn around, there’s a new vitamin, powder, or health supplement on the market. The consumer selection for these products might be far and wide, but there’s one key takeaway to the supplement boom: there’s a big market for your health food.

And with big demand comes big competition. Your health food packaging needs to be more compelling, more convenient, and more customer-focused than ever before. In this billion-dollar industry, your brand and product presentation needs to be top-of-the-line to cut through the noise. If it’s been awhile since you evaluated the presentation and function of your packaging, it’s time for a checkup.

Here’s how to evaluate the health of your protective packaging.

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Earth Day – Environmentally Friendly Packaging & 5 Rs

by David Marinac | April 22, 2015 | 0 Comments |

We are often asked: Is flexible retail packaging environmentally friendly? We can emphatically say... YES (and we’ll explain in further detail later).  Today we will enjoy another Earth Day and will inevitably be reminded of things we could and should be doing to “go green” and “be green." We are proud that flexible retail packaging is doing its part and continues to have such a profound effect on our world.  Individually and as groups of people we can and should be doing things proactively to help our environment. 

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Premium Grocers: Forecasting the Future of Food Marketing

by David Marinac | April 21, 2015 | 0 Comments |

There’s a niche in the food marketing industry that has been gaining steady ground over the last several years. While many food companies strive to line the shelves of as many stores as possible, there is another level of retailer to get your products to steal the shelf spotlight: premium grocers.

Premium grocers such as Whole Foods, Trader Joe’s, The Fresh Market and Sprouts are thriving in an otherwise flat grocer market. According to Super Market News, premium grocers are growing at 15 percent per year. They’re gaining serious ground with consumers, and there’s a big reason why.

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Breaking Up With Glass: Why Baby Food Packaging Makes Sense

by David Marinac | April 20, 2015 | 0 Comments |

Have you ever been through a really bad breakup? From high school through adulthood, most of us have a horror story or two of an ugly breakup. Depending on what side of the breakup you were on, you still might find yourself saying good riddance.

So, to our wonderful baby food packaging blog readers, I’m here to tell you that you’ve reached another breakup point in your life—and I’m not talking about your relationship status. We’re not relationship counselors or matchmakers, but we do happen to be experts in the packaging field, and we’re here to give you some sound advice.

The glass has got to go.

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Keeping Customers Safe With FDA Approved Food Packaging

by David Marinac | April 17, 2015 | 0 Comments |

Listeria is the word that is making its rounds in the food marketing world over the last week or two. Within a very short time frame, 3 companies recalled their food products due to Listeria concerns. Those companies are as follows: 

Blue Bell

Blue Bell Creameries has certainly had its ups and downs over the last several weeks. Five people were reportedly hospitalized with Listeria, and unfortunately three people died after becoming infecting. Since the initial recall, Blue Bell has recalled even more ice cream after discovering more Listeria within its product lines. The latest recall includes banana pudding ice cream pints.

Sabra

Sabra’s hummus recall has been less serious (so far) than Blue Bell, but concerns of Listeria are still on consumers’ minds. Sabra has recalled 30,000 cases of its classic hummus so far. As of now, no reports of illness have surfaced.

Henry’s Farm

Henry’s Farm had a regional recall of its soybean sprouts from retailers in Virginia and Maryland. There was a concern over Listeria contamination, but no reports have illness have surfaced in this case, either.

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Selling To Walmart: Increase Margins With Flexible Packaging

by David Marinac | April 16, 2015 | 0 Comments |

We’ve had the good fortune of supplying many small companies with their flexible retail packaging that desperately want to sell to Walmart and larger firms that are already there and are adding part numbers, new flavors, and SKUs.  I know both will agree that dealing with Walmart is not for the faint of heart.  Don’t get me wrong, these companies aren’t complaining as the massive retailer is probably one of if not their biggest customer.  However, Walmart is notorious for squeezing their suppliers and minimizing their costs as much as possible…and just when you think you’ve hit that point of “we can’t go any lower”, they’ll push for more (and often get it). 

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Using Barrier Bags For Fruits And Vegetables—A Review  

by David Marinac | April 15, 2015 | 0 Comments |

There’s an art to properly packaging fruits and vegetables. They’re living organisms that need fresh air, and they surely won’t survive long while packaged inside boxes without oxygen or sunlight. Who enjoys opening fruits, nuts, and vegetable packaging only to find that their produce began decomposing right inside the bag?

Not only is there an art to using barrier produce bags, there’s also a science. Luckily, innovative technology has allowed us to develop top-notch barrier film for fruits and vegetables. By combining the science of keeping product fresh with smart technology, barrier bags for fruits and vegetables are the ultimate solution for maintaining quality freshness and increasing shelf life.

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