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How to Save the World with Health Food Packaging

by David Marinac | May 29, 2015 | 0 Comments |

Saving the world is an enormous task for anyone to take on—especially for a mere food marketer. Every day, you focus on how to tell your products to the biggest amount of customers possible. It’s our overall goal that we strive to accomplish every day, and we depend on our product’s packaging to take us there.

Am I right?

If your approach isn’t yielding impressive results, maybe it’s time for a new angle. And I’m willing to bet this angle is one that your competitors aren’t using yet—and that’s saving the world.

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Kraft Customers Prefer Eco Friendly Packaging and So Should You

by David Marinac | May 22, 2015 | 0 Comments |

Keeping our planet a little greener is growing concern amongst consumers these days. Landfills are growing by the day at unnecessary rates, as our product consumption grows higher by the minute. The more product that is purchased, the more protective packaging that ends up in the trash.

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Pet Food Packaging: OC Raw Dog Issues Recall - A Review

by David Marinac | May 20, 2015 | 1 Comment |

Pet parents should be on alert this week, as there’s been another recall in the realm of pet products. OC Raw Dog, based in Santa Margarita, California, is recalling 2,055 pounds of raw turkey and produce frozen canine formulation.

The product recall stems from concerns of salmonella.

Frozen pet food has become increasingly popular over the last few years. It’s available in various big box pet stores, as well as popularity grocery chains.

Some pet parents see their pets like people, so they feed them like people.

So, how can we protect our precious companions’ diets with pet food packaging?

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5 Lessons Whole Foods Can Teach Us About Food Marketing

by David Marinac | May 18, 2015 | 0 Comments |

As a food marketer, you’re well aware of the power that Whole Foods holds in the world of food marketing. They have a deep connection and understanding of
 their customer, and they are able to translate their relationships into exceptional experiences in the grocery store.

There’s no doubt that we can learn a thing or two from Whole Foods, even in the world of food packaging. Whether your product is or isn’t on their store shelves, following in their marketing footsteps can help bring your company great success. 

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5 Retail Packaging Tips That You Can’t Afford to Ignore

by David Marinac | May 14, 2015 | 0 Comments |

Is bad protective packaging advice costing you money? You only have so much money to invest in retail packaging, and you most likely want to make every dime count.

We don’t blame you.

It’s hard to get good advice these days, especially for free. But I’m here to tell you that you’re in luck, because I’m giving away free advice that can save you thousands.

You can thank me later.

But for now, here’s our best packaging tips that you can’t afford to ignore.

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Food Marketing Success At Whole Foods – Stay Small; Go Big

by David Marinac | May 13, 2015 | 0 Comments |

Food marketing for retail success is hard enough, but food marketing successfully at Whole Foods can be brutal to those companies who aren’t prepared for them.  We have several small clients who have navigated these waters and never looked back while others have disappeared, never to be heard from again.  What caused some of these companies to succeed and others to crumble isn’t necessarily Whole Foods’ fault, however this specialty foods retailer goes to extraordinary lengths to get the right products and product mix on its store shelves.  In doing so, many small companies have an advantage that the “big boys” are just now starting to notice.

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Healthy Eating Hacks For Your Custom Food Packaging

by David Marinac | May 11, 2015 | 0 Comments |

It’s hard to deny that waistlines are growing everywhere from America to Australia. Sales of sugary snacks and high fat treats might be mostly stable, but marketing these products is becoming a bit harder.

And as society becomes more educated on nutrition and consequences of consuming too much of a good thing, sales can start to fall.

So, as food marketers, is it our responsibility to help society drop a few pounds? Maybe, maybe not. Whichever side of the coin you are on, there are several strategies we can implement to encourage our customers to eat a little healthier—even if you are marketing what society deems as unhealthy food.

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3 Things Your Retail Packaging Should Say About Your Company & Brand

by David Marinac | May 8, 2015 | 0 Comments |

We’ve often said that packaging is the voice of your brand but what does that mean in reality?  Retail packaging comes in so many sizes, styles, and shapes that it’s hard to pinpoint, right?  Not really.  While retail packaging continues to change and evolve there are 3 main things that it should do for not only your brand but your company as well.  These three things are as follows:

  1. Tell your story
  2. Show how your company feels about its customers
  3. Show how your company feels about the environment
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5 Styles of Retail Packaging That Moms Love  

by David Marinac | May 7, 2015 | 0 Comments |

Mother’s Day is just around the corner, and that has us thinking of all the lovely moms who dedicate their
lives to loving their children. Being a mother is undoubtedly a full-time job, and a difficult one at that. We have the utmost respect for all the moms out there, and just so you know, we’ve listened to your packaging wants and needs throughout the years.

Moms have helped influence and shape some solid product packaging strategies. We always say that we work hard to add convenience and value to customers’ lives, and moms are no exception.

So now, we’re taking a look at the various styles of product packaging that moms have grown to love over the years.

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Flexible Retail Packaging Yields 35% Cost Savings & Growth

by David Marinac | May 4, 2015 | 0 Comments |

If you are in the food marketing business you don’t need me to remind you of how difficult and stressful survival at the retail store level can be.   Here is a Case Study that pertains to a client of ours that is a major player in the food marketing business that was forced to find alternative ways to maximize profit for a new product that was being sold to Walmart, Target, and Costco. 

Fortunately their New Product Development Director was creative and in the search for increased margin found it in an area they had never looked before; their flexible retail packaging.

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