<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1154466707949783&amp;ev=PageView&amp;noscript=1">
Contact Us Now

What Luxury Brands Can Teach Us About Retail Packaging

success-on-dartboard-shows-successful-goals_Mys-rVvd.jpgWe all know the top dogs in a variety of markets have retail packaging down pat. They’ve tapped into their target customer and efficiently grasped their wants, needs, and expectations from their product.

Luxury brands have successfully dominated their markets, and they’ve seemingly gotten every detail figured out, right down to their packaging presentation.

And that’s why marketers have a lot to learn about luxury brands and how they package their products. While every premiere company has its own customer base and unique product, we can learn how to use luxury brands to influence our own packaging and connect to our customers.

  1. Sophistication Sells

Sophisticated packaging makes your company look pulled together. It sends a message to your customers that you are on top of your game. And when you’re on top of your game, a devoted customer base is sure to follow.

So, what exactly is sophisticated retail packaging, and how can you borrow this look and feel for your own brand?

Sophisticated protective packaging is the type of packaging that can resonate to a wide audience. After all, the definition of sophistication is essentially worldly.

And unsurprisingly, many luxury brands are international and appeal to a variety of different cultures.

A coincidence? I think not.

It might feel difficult to satisfy your own native customer with your packaging, let alone customers from other countries that seem worlds away. But there’s no denying that sophistication sells, and opening your packaging design to higher levels of sophistication can literally help you take over the world.

The first step for transforming your packaging from sad to sophisticated is by grasping the psychology of color. Even if your customers speak different languages, color resonates with the human psyche and evokes emotion all over the world.

We’ve posted before about the impact of color on packaging, but silver and gold seem to be popular amongst luxury brands. For example, silver is primarily used with Apple, and Godiva chocolate uses gold or brown with gold accents.

Picking the right color can easily take your product packaging from lackluster to luxurious.

  1. Product Packaging Is An Investment

Luxury brands don’t take packaging lightly. While many companies focus on packaging on the cheap and producing at high quantities, that’s not the strategy of well-known luxury brands.

Luxury brands invest in their retail packaging almost as if it’s part of the product. They deeply understand the value of presentation and what it means to showcase their products.

But this doesn’t mean that you have to dump loads of money into it. You can still get the look and feel of luxury products without breaking the bank.

Once again, the idea goes back to color selection. But beyond colors, another selection to keep in mind is the quality of your protective packaging.

Quality speaks volumes, especially in terms of luxury. Do you think Apple would release a product package that looks like it cost 2 cents to make—even if it really did only cost 2 cents? Probably not.

So, how do you get the look and feel of luxury when you don’t have deep pockets like Apple? One answer lies within custom stand up bags. You can design your bag to look like it cost a million bucks, even though the truth is that you actually saved money.

Luckily, the process of designing custom stand up bags is a snap. You can get started by using awesome, innovative tools such as Make My Pouch. The tool allows you to get an ultra realistic image of what your potential custom stand up bags will look like, and you can control your design elements down to the very last detail.

And by implementing multiple barrier layers, your stand up bag will stand up straight on the shelf. You’ll capture the attention of customers and make them feel as if they hit the lottery by discovering your product.

  1. Always Strive For Growth And Progression

If you haven’t noticed, many of the luxury brands are constantly innovating. Not only are they bringing out new products on a regular basis, but they also change their retail packaging from time to time.

Keep in mind that these packaging progressions aren’t necessarily design overhauls—they’re tweaks to make their packaging work better and serve more purposes.

The good news is that you can easily achieve growth and progression through your protective packaging, even if you aren’t a luxury brand.

The trick is to consistently evaluate the functioning of your packaging and learn how it’s serving your customers. But beyond that, you need to be able to innovate so you can make your protective packaging perform better with every passing upgrade.

To evaluate your packaging’s current functioning levels, consider the needs of your ideal customer. How can you make their lives easier with your packaging? Are you able to add any features that streamline their experience with your brand?

Some easy ways to make progress with your packaging is by adding convenience elements such as zipper features, perforated tear notches and even pour spouts when necessary. If you’re currently using a zip lock closure, upgrading to a re-sealable zipper can make your product appear more valuable and expensive.

Another easy way to give your packaging a lift (literally) is to add hang holes that you can hang above the shelves. This will put your product at eye level with customers, making your packaging extra easy to access in the store aisle.

The Power Of Luxury Lies In Perception

When it comes to luxury in retail packaging, it’s all about the power of perception. You don’t have to have millions in your marketing budget to make your packaging look good as gold.

Consult a packaging professional and discover how you can achieve the look of luxury for any brand in any niche.

 

RELATED POSTS:

http://www.standuppouches.net/blog/how-custom-stand-up-bags-can-influence-buyer-decisions

http://www.standuppouches.net/blog/packaging-power-and-stand-up-pouches

http://www.standuppouches.net/blog/flexible-retail-packaging-market-continues-upward-growth

 

 

New Call-to-Action Make My Pouch





 

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

>