As we spend these warm-weather months catching rays, it’s important to stay hydrated and properly nourished. Families often participate in camping or embark upon many other outdoor adventures, and packing the right food, drink, and supplies in a convenient and protective manner is important.
Millennials, now the largest and most influential spending demographic, are creating a shift in our society, due in part to many of these consumers entering the workforce, starting businesses, and becoming parents.
This offers convenience to the end user, as well as added value. Consumers can return to the product numerous times without worrying that it will become stale or contaminated. This also allows brands to package larger quantities of their products because it eliminates the need for single-serve packaging that is torn open and discarded after the product has been removed.
While many types of stand up pouches for chocolate will work to preserve the structure of this type of candy, flexible packaging can be produced with a wide range of sizes, shapes, structures, and finishes... and the options can seem overwhelming.
Some of the biggest advantages of using stand up pouches or barrier bags for products are a reduction in production costs and an increase in shipping or transportation efficiencies. Stand up pouches also help companies build their brand image and distinguish themselves in a crowded retail landscape full of competing products.
Creating an unforgettable experience is what leads to beautiful memories that last a lifetime. That’s the idea Craig Margolius had when he decided to quit his job at Nissan and embark upon his entrepreneurial adventure with SYPCOFFEE.
However, we must tip our hats to the team at Starbucks who came up with this brilliant idea.
Although extremely identifiable and iconic, Campbell Soup Co. hasn’t been afraid to take chances, make changes, and completely overhaul its soup packaging to appeal to a younger, more hip generation. It’s certainly a risky move to introduce a new product into a type of soup packaging that looks completely different from what consumers are used to, but that’s exactly what brands like Campbell’s have done, and it’s allowed them to enter new markets and reach the largest living (i.e. most influential) generation.