Digitally printed retail packaging such as stand up pouches and flat bags are all the rage, and should be touted as a great solution for small runs. While companies like Epac and Roastar and the like have billed themselves as a “one stop shop” there are limitations. However, let's start first with the Pros or Advantages. Here is a link to a video that goes into further detail.
- Having minimum set up times allows digital presses to be your best value for short print runs.
- Vibrant colors
- Inline Finishing
- A feature that digital presses have over offset presses is the ability to add an inline finisher to the workflow. An inline finisher can fold, three side trim, and staple a saddle stitch book all in the same pass as the print. Some digital presses with inline finishers have the ability to three hole drill, corner staple and side staple. Be aware that each step during the inline finishing process will slow down your production time.
- Low Cost
- Having a short setup time and not needing plates gives digital printing an advantage in pricing for short print runs. The inline finishing capabilities allowing you to skip bindery cost is another money saving option.
- Paper Choices (if you are using paper)
- Paper manufacturing companies are embracing the digital print world and have created papers capable of handling the heat that fusers in digital presses generate. Paper finishes such as gloss, matte and satin are sturdier with digital papers, allowing you to achieve the same look and feel that offset papers provide.
- Quick Turnaround Times