With so many styles of retail packaging available, from bottles and cans to jars and canisters…we thought it would be helpful to list the 4 main reasons companies choose flexible retail packaging.  The beauty is it doesn’t matter whether your company is a startup or an established market leader, these 4 reasons are legit and consistently factor into why the flexible packaging industry continues to grow world-wide.

Digital packaging prototypes are fully functional stand up pouches, flat pouches, or spouted pouches that are digitally printed. The prototype is made by an industrial digital printer where each side of the bag, with artwork and any features that the client has requested, are separately printed out. The design is then converted to a 3 dimensional prototype form. The end result is a fully functional stand up pouch.

Everyone wants his or her moment in the spotlight. As packaging professionals theorize, test, and improvise their way to becoming superstars on the store shelves, we can’t help but notice a few red flags that downplay the power of retail packaging. You likely invest a lot of time on getting your presentation just right, and it’s a real buzz killer when your strategy completely tanks.

What could have gone wrong?

Without knowing your exact situation, it’s a bit hard to say. But there are quite a few common stumbling blocks that can really trip up your presentation packaging.

If you’re scratching your head wondering why customers aren’t falling at your feet, the following situations can help shed some light.

Have you ever wondered how to seal stand up pouches? As flexible packaging experts, we strive to provide our customers with the pertinent information they need to come out on top, with the very best stand up pouch packaging. This is why we invited Sealer Sales expert Stephanie Hwang to our Ditch The Box radio show. The focal point of this episode is on the sealing aspect of flexible retail packaging. Marketing Coordinator at Sealer Sales in L.A., Stephanie is a pouch-sealing expert. She helps our clients find the very best heat sealers for their particular style of stand up pouch.

Do you enjoy competition? Whether you are or aren’t a fan of sharing the playing field, competitors are a part of your business life. Some choose to make sworn enemies from their competitors, but we have a different approach here at StandUpPouches.net. Sure, we might not be the biggest guy on the block (yet), but rest assured we’re closing the gap and taking notes to improve our own customer experience.

Do you shudder at the thought of Chinese factories? If so, you are amongst thousands of other marketing managers, VPs, and decisions makers that are untrusting of China-based manufacturers. You’d rather climb the Great Wall of China than consider protective packaging from a Chinese plant.

There are a million reasons to love flexible retail packaging. They are convenient, high quality, affordable, and make a statement on the store shelf. But beyond those reasons, one of our favorite elements of flexible packaging is its ability to use it in a creative manner. You can only stretch creativity so far with cereal boxes and soup cans. But with flexible packaging, there’s opportunity for innovation around every corner.

When it comes to the needs of our customer’s retail packaging, we don’t group every company together in one box. Each company has different needs and priorities for packaging their products. Consider a supplier that aims to cater to each customer, working with you to ensure they hit every point on your checklist.

But sometimes, you might not be so sure what exactly will determine your must-have checklist. You have an idea that a certain retail packaging is right for you, but you’re a little lost in terms of your exact needs. If this is your situation, we’re here to shed some light on the kind of packaging and features that will help you meet your goals.

Have you ever jumped on an industry trend or marketing gimmick, only to later learn that you could have invested your money much wiser? When it comes to your business, it’s not always easy to predict your smartest investments unless you have a crystal ball. Not only that, depending on the role at your company, your job might be on the line if you choose the wrong product for investment. Just a little bit of pressure, isn’t it?

While we don’t exactly have a crystal ball, we are willing to bet that custom stand up bags are a wise investment for nearly any marketer in a variety of industries. There’s a laundry list of advantages for your marketing and branding efforts. After you read through these 5 signs, you’ll easily see why custom stand up bags are one of the smartest investments you can make for your brand.