<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1154466707949783&amp;ev=PageView&amp;noscript=1">
Contact Us Now

The 4 Best Reasons to Use Flexible Retail Packaging

With so many styles of retail packaging available, from bottles and cans to jars and canisters…we thought it would be helpful to list the 4 main reasons companies choose flexible retail packaging.  The beauty is it doesn’t matter whether your company is a startup or an established market leader, these 4 reasons are legit and consistently factor into why the flexible packaging industry continues to grow world-wide.

  • Unitization
  • Barrier
  • Shock-Vibration
  • Marketing Presentation


Share this Image On Your Site


Your product needs to be contained.  From cookies and crackers to spice and beans, not everything comes in bulk and consumers want to buy in easy to consume packaging.  From stand up pouches to flat barrier bags, flexible packaging allows companies to package their products in easy to handle shapes and sizes.


Your product needs to be protected from moisture, vapor, odor or any other negative element that could affect the taste and texture you intended.  Flexible retail packaging is made from laminated layers of barrier film engineered specifically for the product it is containing while at the same time providing the strength so it can stand or withstand the rigors of being on or falling off a store shelf.


If your product is contained and has the right barrier but cannot handle being moved from shelf to cart or box to store shelf, you’ve got a problem.  Flexible retail packaging is made to protect the contents regardless of the situation.

Marketing Presentation

Your packaging is the voice of your brand, so what is it saying about your product?  Flexible packaging can be printed up to 12 colors in bold, photographic quality.  The front and back and bottom and sides should be used to tell your products story, your company story, and frankly why your product is so great.  Again…what is your packaging saying about your brand and company?

As promised, short and sweet.  Flexible retail packaging does all these things and more.  Don’t settle for inferior packaging that cannot perform and protect while allowing you to ship with confidence.  As always trust your packaging professionalRemember, it’s your product…package it properly.

New Call-to-Action Make My Pouch

Topics: Custom Printed Flexible Packaging

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.