The tool has been developed for use by novice designers or professionals to shorten the packaging cycle and get products into a fully personalized stand up pouch quickly.
From food and beverages, to clothing, electronics, and many industries in between, big-name companies are building loyalty and among consumers with creative, recognizable branding. Today’s marketers are using packaging as an integral way to reach customers, understanding that a great logo and unique packaging can really sell a product and allow it to stand out in retail locations. The packaging industry is innovating at lightning fast speed, which is good news for companies looking for exciting new ways to reach customers.
Leading brands understand the importance of packaging not only in keeping their goods safe, fresh, and protected, but also as an essential part of their branding and marketing efforts. Your packaging is the signature you leave everywhere, and it has the ability to attract today’s customers much better than outdated sales and advertising tactics.
The answer is simple: They’re putting themselves in their customer’s shoes. If a package is impossible to open and can’t be reclosed, you’re going to end up with some angry, frustrated customers who will write off your product even before they get around to trying it! In today’s world, product packaging can truly make or break your brand. It might look pretty, but if it’s not functional, it’s going to cost your company big time.
There is plenty of buzz about the millennial generation from all corners of our world today. With plenty of research on this demographic readily available, we know these are tech-savvy adults starting families, entering the work force and expecting their goods and services to be delivered at lightning-fast speed. This is an important market brands have been fixated on in the last few years because of its influence on our society both presently and in the future — not to mention its tremendous buying power.
As the company grows, so does its share of competitors. Low-cost mega stores are popping up left and right, grocery stores are adapting so similar price models, and smaller shops are expanding to offer similar goods. So, how does a company with so much at stake remain one step ahead of the competition and reinvent itself as a disruptor in the industry?