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PRESS RELEASE: StandUpPouches.net Releases First 3D-Rendered Packaging Design App

StandUpPouches.net, a leader in offering flawless execution of flexible packaging solutions for brands across the globe, released the Make My Pouch tool, the first of its kind in allowing users to design custom packaging from a computer, tablet or mobile device.

The tool has been developed for use by novice designers or professionals to shorten the packaging cycle and get products into a fully personalized stand up pouch quickly.

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3 Ways to Avoid Misleading Product Packaging Design

by Brittany Nader | October 6, 2015 | 0 Comments | Custom Printed Flexible Packaging

Gerber Graduates Puffs

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Why Consumers Really Want Gendered Product Packaging

by Brittany Nader | September 28, 2015 | 0 Comments | Custom Printed Flexible Packaging

You may be familiar with the controversial “Women’s Tax,” also called the “Pink Tax,” where products marketed specifically toward female shoppers are more expensive than goods aimed toward their male counterparts.

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5 Ways Marketers Can Get Creative with Product Packaging

by Brittany Nader | September 3, 2015 | 0 Comments | Custom Printed Flexible Packaging

Think of some of the world’s most popular brands. Can you recognize them from their logo alone?

From food and beverages, to clothing, electronics, and many industries in between, big-name companies are building loyalty and among consumers with creative, recognizable branding. Today’s marketers are using packaging as an integral way to reach customers, understanding that a great logo and unique packaging can really sell a product and allow it to stand out in retail locations. The packaging industry is innovating at lightning fast speed, which is good news for companies looking for exciting new ways to reach customers.

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5P’s of Marketing: Why Product Packaging is Now Part of the Mix

by Brittany Nader | August 18, 2015 | 0 Comments | Custom Printed Flexible Packaging

Too often, companies still view their product packaging as an afterthought. So much time, money, and care go into the meticulous creation and perfection of their products, but if it’s not packaged properly, all those efforts will go to waste.

Leading brands understand the importance of packaging not only in keeping their goods safe, fresh, and protected, but also as an essential part of their branding and marketing efforts. Your packaging is the signature you leave everywhere, and it has the ability to attract today’s customers much better than outdated sales and advertising tactics.

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Benefits of Stand Up Pouches vs. Other Packaging

by Brittany Nader | August 10, 2015 | 2 Comments | Custom Printed Flexible Packaging

Curious why top brands like Kraft Heinz, McCormick, and Mars are switching to stand up pouches for their product packaging needs?

The answer is simple: They’re putting themselves in their customer’s shoes. If a package is impossible to open and can’t be reclosed, you’re going to end up with some angry, frustrated customers who will write off your product even before they get around to trying it! In today’s world, product packaging can truly make or break your brand. It might look pretty, but if it’s not functional, it’s going to cost your company big time.

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Retail Packaging: The Next Hot Social Media Trend?  

by Brittany Nader | July 15, 2015 | 0 Comments | Custom Printed Flexible Packaging

Did you know almost half of shoppers would share a photo of their online order on social media if it arrived in an attractive package? In fact, 74 percent of 18 to 25-year-old consumers are already actively sharing photos of retail packaging across Facebook, Instagram, and other social networks.

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How to Market a Product Refresh with Retail Packaging

by Brittany Nader | July 6, 2015 | 0 Comments | Custom Printed Flexible Packaging

About 80 million adults make up a group in the United States that have the potential to make or break the longevity of a brand.  

There is plenty of buzz about the millennial generation from all corners of our world today. With plenty of research on this demographic readily available, we know these are tech-savvy adults starting families, entering the work force and expecting their goods and services to be delivered at lightning-fast speed. This is an important market brands have been fixated on in the last few years because of its influence on our society both presently and in the future — not to mention its tremendous buying power.

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Walmart Revamps its Retail Packaging – And So Can You

by Brittany Nader | July 5, 2015 | 0 Comments | Custom Printed Flexible Packaging

Ranked No. 1 on the Fortune 500 list for the third straight year, Walmart has grown into a colossal brand with more than 5,000 locations spread all over the U.S.

As the company grows, so does its share of competitors. Low-cost mega stores are popping up left and right, grocery stores are adapting so similar price models, and smaller shops are expanding to offer similar goods. So, how does a company with so much at stake remain one step ahead of the competition and reinvent itself as a disruptor in the industry?

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The 4 Best Reasons to Use Flexible Retail Packaging

by David Marinac | June 2, 2015 | 2 Comments | Custom Printed Flexible Packaging

With so many styles of retail packaging available, from bottles and cans to jars and canisters…we thought it would be helpful to list the 4 main reasons companies choose flexible retail packaging.  The beauty is it doesn’t matter whether your company is a startup or an established market leader, these 4 reasons are legit and consistently factor into why the flexible packaging industry continues to grow world-wide.

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