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Retail Packaging: The Next Hot Social Media Trend?  

Did you know almost half of shoppers would share a photo of their online order on social media if it arrived in an attractive package? In fact, 74 percent of 18 to 25-year-old consumers are already actively sharing photos of retail packaging across Facebook, Instagram, and other social networks.

According to the eCommerce Packaging Survey, brands that work to appeal to younger shoppers are at a huge advantage. The right marketing for your branded packaging can have people from all demographics buzzing about your product all across the web.

Customers are even purchasing eye-catching products through ads and posts on their favorite social networks – Facebookis the leader here with an average of 85% of all orders coming from social media happening through that site. What can brands do to stand out online amidst all the scrolls, taps, clicks, likes, and shares? A focus on the very real growth of e-commerce and well-crafted retail packaging is key.Social_Media_Marketing.jpg

According to Forrester Research, annual sales from e-commerce will reach $410 billion in the next three years. Companies that want to successfully sell their products online must look beyond standard web presentation and give customers a 360-degree view of both their product and retail packaging.

Customers can’t pick up your product and examine it in their hands when ordering online. They’re browsing multiple sites for the best options, and you can communicate the superiority of your product through clear and interactive views of its packaging.

Everything that appears on your product packaging in real life should be included on your brand’s website. Transparency is important for today’sMake My Pouch choosy shoppers, and brands should work to provide a virtual experience that allows their target customers to get the full sense of your product. Consider what we’re doing with MakeMyPouch.com – the site allows our clients to have a “hands on” experience choosing and purchasing their flexible retail packaging so they know exactly what their order will look like when it arrives on their doorstep.

Gone are the days when customers are browsing their favorite stores’ inventory online and traveling to the physical location to make their purchasing decision. Mobile apps, social media, and personalized emails are making it even easier for today’s shoppers to purchase products within seconds at the touch of a button.

Think about the excitement of receiving that package on your doorstep or in the mail. Brands want to deliver this same experience online and when that brown box is finally opened. Delight customers by putting a little extra time and care to the presentation of your retail packaging online, and watch the likes, shares, and sales roll in.

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Topics: Custom Printed Flexible Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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