NEW FLEXIBLE PACKAGING STYLES
NEW FLEXIBLE PACKAGING STYLES
It's no secret that more and more people have become concerned about the health of both the planet and themselves. Consumers are watching what they eat and are more conscious than ever about making sure they get all the vitamins, minerals, and supplements they need to ensure themselves of a healthy diet. This shift in our society has led to increased competition in the vitamin industry which, if this is what your company does, isn't anything you don't already know. What you may not know, however (but definitely should!) is that not all vitamin and supplement packaging is created equal. And, given the arena in which your brand competes, you need a package that stands apart from the competition. Hence, this review of vitamin and packaging done the right way.
I recently returned from the Private Label Manufacturing Association (PLMA) show in Chicago and was energized and amazed at how far we’ve come as an industry in regards to branding food. Never before have I seen such diversity in the packaging of foods ranging from cheese, jerky, peanuts, baking mixes and even sauces. I saw glass and plastic bottles and jars along with boxes and folding cartons and even clamshells and Tetra Pak aseptic packaging for not just liquids but dried spices and condiments. But nothing compared to the amount of flexible retail packaging I saw this year. From flat barrier bags to stock stand up pouches and custom stand up bags, flexible retail packaging was everywhere. But why?
If you are reading this, it's likely you are already aware that a foil pouch is an outstanding example of retail packaging that protects and keeps its contents fresher for longer. Perhaps you even use them to promote your brand. If so, you have first-hand experience with the strength, durability, versatility, convenience and value of foil pouches. There is a decision you have to make though: What material should serve as the barrier for your retail packaging? Clear film or opaque foil? Let's compare them both.
A coffee roaster will often ask if we have coffee bags for sale and I want to answer (but I don’t) do you want a packaging partner for just a supplier? There is a big difference. So regardless if you are packaging coffee beans, ground coffee, or flavored coffee, I wanted to take the time to explain the differences between the two.
Rigid Versus Flexible
The cost of doing business is dependent on many things, some of which (e.g., price of fuel or other energy) are generally beyond your control. There are others you do have control over. One such factor is packaging. Depending on the particular product(s) you sell, you have a wide variety of packaging options, each with its own pros, cons, and price. Knowing a thing or two about packaging, we believe that the best packaging for most products is a printed flexible bag. Of course, best usually also means most expensive. Usually. So the question is, can you afford the cost of a printed flexible bag versus other types of packaging such as corrugated boxes, folding cartons, glass or rigid plastic jars, and even tin canisters.
When looking for the answer, the first thing to remember is that what you pay may not accurately reflect all of the costs associated with product packaging. Here are some things you might want to consider when determining the true cost of any type of packaging.
Production costs. Is the manufacturing process efficient? Printed flexible bags such as stand up pouches, spouted pouches for liquids, even flat barrier bags or pillow pouches, are produced by laminating together multiple layers of scientifically-formulated film. Each layer is designed to serve a purpose whether that is strength or puncture or moisture protection, and let's not forget the most important layer, the printed layer. The amount of time and energy required to produce thin layers of film versus glass and plastic jars for example is incredible.
Materials costs. Although made of multiple film layers, certain flexible packaging styles like a flat bottom flexible box bag actually requires up to 12 percent less material to make than other bag packaging. Perhaps more impressive (and cost-effective!) is the fact that flexible packaging is truly protective packaging, so to speak, one requiring no additional inner liner or outer box, bag, carton, or other container. This eliminates the costs of manufacturing and/or storing extra packaging materials.
Other Energy Costs. Believe it or not, this is perhaps the greatest area of hidden packaging costs and, as a result, the area for greatest potential savings. Printed flexible packaging achieves those savings because they weigh less (made with less material, remember?) and, as a result, consume less fuel per unit to produce/ship them. In addition, because no material other than that used to manufacture the bag itself is used, there is no energy consumed in the making or shipping of the bag.
When we work with clients, our primary mission is finding the best stand up packaging solution for the product. We can help clients as much as they like, take their budget into account, and make efforts to get the product into high quality stand up pouch bags as soon as possible. We help make this happen by providing clients with a veritable team of experts. Here is some information about a few team members:
The second step in our custom stand up pouch bags process involves questions about the criteria for your product. In other words, we need to know information about where you plan on selling the product and how you would like to sell the product. This information is vital because it helps us design the best type of stand up packaging for your product.
Pouch packaging supplier, StandUpPouches.net, recently released a branded eBook for Steviva Brands, Inc.—an Oregon-based manufacturer of stevia products and other bulk ingredient sweetners. Titled Stevia Packaging Uses Stand Up Pouches, the eBook profiles stevia’s growing popularity among consumers (thanks to its calorie-free, diabetic-friendly, all-natural composition).