Let’s face it — most of us don't have the time, energy or skills to complete all of the awe-inspiring do-it-yourself projects that dazzle us on Pinterest and Instagram.

Steviva Brands is one of the largest leading manufacturers of stevia-based sweeteners — a product the company introduced to the U.S. market well before it was FDA-approved and became a staple in households, bakeries, cafes, and restaurants.

There are many products out on the market today that are instantly recognizable because of their iconic packaging.

In the heart of downtown Akron, Ohio, sits a hidden gem for any coffee aficionado.

Ice — everyone uses it. It’s something we can make right at home in our freezers. Why, then, does a company like Howard & Sons Ice Co. exist?

Custom packaging can accomplish so much more than simply protecting a product — it has the ability to share a brand’s story with the whole world.

Packaging not only serves as the voice of a company, but it is also an important visual communication tool that informs and educates about a particular product. With custom artwork and designs, great packaging helps differentiate a particular item from competitors while also serving as the tangible “signature” a brand leaves behind everywhere the product appears.

When Ricky Lussier founded his company, I Can Haz Jerky?!, he set out to create a jerky revolution.

Even the largest, most successful companies can benefit from introducing a new product – keeping the attention of younger consumers, especially, requires creative and fun ideas that evoke an entire sensory response.

Every contemporary brand wants to stand out from the crowd and set their product line apart from the competition.

Launching new and exciting goods that have the ability to help move society forward and reshape entire industries is a feat most aspire to. However, getting people to have faith in your new product and a willingness to try it out requires careful strategizing and crafting the perfect visual messaging that entices others to try it out. The goal is to get consumers excited about your company and its offerings to the point that they make an effort to run out to the store to grab your product before it sells out. Much of this eagerness can be created by choosing product packaging that excites and delights and aids in the overall experience of enjoying your items. 

You hear it all the time — company A is the “best,” company B is the “cheapest,” and company C is the “fastest.”

No matter what industry a business operates in, the message that most send out to customers is that they, alone, offer the greatest services and can squash the competition at the drop of a hat. As we know, not every brand or product claiming to be “the best” is right for our individual wants, needs, and desires. If every company is claiming to be number one, how can you trust that what an individual brand is saying is true?