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What’s Happening
In Packaging

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5 P's of Marketing: Why Product Packaging is Key to the Mix
5 P's of Marketing: Why Product Packaging is Key to the Mix

Too often, companies still view their product packaging as an afterthought. So much time, money, and care go into the meticulous creation and perfection of their products.

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Why Innovative Companies Choose Flexible Retail Packaging

The food and beverage industry is undergoing a huge transformation right before our very eyes.

Big brands are retooling their recipes to meet consumer demand, incorporat.

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Lessons from Kraft Heinz’s Product Packaging Recall

Kraft Heinz Co. is not only one of the leading food and beverage companies in the world, it is also disrupting the industry through use of flexible retail packaging.  

Aft.

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Why Color Choice is Critical for Candy Packaging

Think about your favorite flavor of candy. Is it strawberry or cherry? Is it sweet and fruity, rather than sour or tangy? Is it usually pink or red? For most, the answer .

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How The Right Tea Packaging Can Save a Threatened Industry

For centuries, tea has been an integral part of culture in the United Kingdom.

As Britain’s number one beverage, there is much meticulous preparation that goes into the .

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Choosing the Perfect Candy Packaging for Sweets Reimagined

With so many modern consumers vowing to cut their sugar intake, how can a candy company stay afloat in today’s health-conscious world?

Wise businesses will focus their e.

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Benefits of Stand Up Pouches vs. Other Packaging

Curious why top brands like Kraft Heinz, McCormick, and Mars are switching to stand up pouches for their product packaging needs?

The answer is simple: They’re putting t.

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Sustainable Retail Packaging from Blue Diamond Almonds

As health consciousness grows among consumers, a certain salty snack is seeing a boom in popularity Almonds have become the go-to option for many Americans, with consumpt.

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Bud Light Pulled Off 20,000 Beverage\nPackaging Designs

In preparation for the Mad Decent Block Party, a large music festival spread across a number of cuties in the U.S. and Canada, Bud Light created thousands of individually.

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Use Beverage Packaging in Your Alcohol Marketing Strategy

In today’s crowded marketplace, what sets a brand apart? How can food and beverage companies stand out from the crowd to attract and hold on to loyal customers?

There’s .

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