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5 Retail Packaging Tips That You Can’t Afford to Ignore

Is bad protective packaging advice costing you money? You only have so much money to invest in retail packaging, and you most likely want to make every dime count.

We don’t blame you.

It’s hard to get good advice these days, especially for free. But I’m here to tell you that you’re in luck, because I’m giving away free advice that can save you thousands.

You can thank me later.

But for now, here’s our best packaging tips that you can’t afford to ignore.

Overseas Packaging SupplierTip #1: Open Your Mind to Overseas Suppliers

We’re well aware that Chinese packaging factories have gotten a bad name over the last few years. We understand your concerns with sending your packaging efforts overseas, but we also ask that you keep your mind open to Chinese packaging factories.

The advantages of using overseas factories for your packaging are plenty. First, it helps cut down on costs for what you would pay for American-based suppliers. You get more for your money, and the quality can be even better from what you’d find here in the States.

The trick to investing in overseas packaging is doing your research. You don’t want to choose just any Chinese supplier—that’s just asking for trouble. Check your new supplier for certifications, interview previous and current customers, and take a trip to view the plant with your own eyes.

Finding the right Chinese supplier for your packaging can help you save tons of money, and give you a better taste for the standout Chinese suppliers that are floating around today.

Convenient Protective PackagingTip #2: Consumer Mindset is Changing

Protective packaging tactics that once worked long ago are going by the wayside. Society is leading lives that are much more different and diverse than they were 50 years ago, and we must keep up with consumer demand and the new rules of food marketing.

Today, your customers expect your packaging to cater to their lives—not to your marketing goals, and not to your own budget and benefit.

In order to succeed with packaging you have to genuinely understand your customer and his or her lifestyle.

And as mindsets and lifestyles change, our packaging must change along with it. The key is to consider the average lifestyle of your ideal customer. Are they always on the go? Aim for convenient packaging that’s easy to open. Are kids your prime target? Put a lot of thought into the design element of your packaging.

In order to rock your customer’s world with your protective packaging, you must first revolve your world around consumer demands.

Recyclable PackagingTip #3: Recyclable Packaging is “in”

We should always care about the environment, but there has been an increasing number of concerned customers who take recycling quite seriously. In fact, recent studies have shown that customers will think less of brands that don’t make an attempt to use environmentally friendly retail packaging.

The good news is that catering to your customers with recyclable protective packaging is easier than ever. An example are stand up bags which are completely recyclable, and they can be broken down and remade into other everyday items that are made from plastic.

Even if your customer chooses to not recycle, you are still helping the environment by switching to recyclable packaging. It takes up less space in the landfills, which helps cut down on the staggering amount of waste being added to dumps day after day.

Showing your customer that you care about their needs and the environment should be top priority for your brand.

Retail Packaging

Tip #4: Blending in Isn’t an Option

We’ve come along way from boring glass bottles and plain Jane jars. Competition in the food industry is fierce, rapidly growing, and moving faster than what we can wrap our heads around.

And if you expect to keep up with the pace, you need to add something flexible to your food marketing strategy.

What offers better flexibility than flexible retail packaging? It’s perfect for putting some oomph behind your overall food marketing strategy. With tons of color and stylistic options, flexibility is at its finest with flexible retail packaging.

Ditch The BoxesTip #5: Ditch The Box

Remember how we said that blending in isn’t an option? If you choose to package your product in a run-of-the-mill cardboard box, you’ll be forever lost in a sea of competitors.

Not to mention, boxes break several rules of customer satisfaction that every food marketer should know. Boxes are bulky, take up too much space on the shelf, and let’s face it—they aren’t pretty. Pretty packaging picks up customers, and you can only dress up a piece of cardboard so much.

Furthermore, product boxes don’t exactly scream environmentally friendly. Sure, you can usually recycle them, but what about all the space they take up in those landfills?

The jury is in, and customers aren’t thrilled about your cardboard packaging. Ditch the box.

Your interest in this blog indicates that you might be responsible in your company’s food marketing budget. If you’re not responsible, then you have some kind of vested interested to see your company succeed.

No business on Earth is in the game to lose money, and you’re surely included. Mistakes and bad advice can cost companies thousands, but it doesn’t have to be that way.

Your protective packaging supplier can help you make sound decisions for your food marketing strategy. You aren’t on your own when it comes to implementing ideas and growing your brand, as long as you choose a supplier that has your best interest at heart.

And if you’re in the business of saving (and making) money, these 5 retail packaging tips can help your brand, your business, and ultimately boost sales.

New Call-to-Action Chinese suppliers for flexible packaging

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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