Food poisoning is an intense and scary word in the world of food marketing. Foodborne illnesses have shut down restaurants and food companies for good, and it’s a serious matter to prevent at all costs.
Unfortunately, a potential food poisoning crisis is looming in the United Kingdom. A recent survey unveiled that nearly 75% of raw store-bought chicken tested positive for campylobacter—one of the prominent bacteria that causes food poisoning in humans. (Image Source: http://kidshealth.org/)
The chickens that were tested during the yearlong survey were noted as previously packaged—meaning both the chicken and the packaging contained traces of campylobacter.
It’s estimated that nearly three quarters of fresh chicken on UK store shelves are still infected.
In addition, more than 1 in 20 had the bacteria present outside of the packaging.
It’s a scary situation indeed, but packaging plays a part in keeping food consumption safe for our customers.
Protective Packaging Keeps Out Contaminants
While the raw chicken was likely infected before being packaged, that doesn’t mean all hope is lost. Assuming that your food product isn’t previously contaminated, your packaging can certainly make a difference in the fate of your customer.
For example, we previously mentioned that 1 in 20 raw chickens had campylobacter present outside of the packaging. If the food was uncontaminated, it would have stood a chance of staying safe for customers through protective packaging.
Protective pouches contain multiple layers to keep out the bad stuff and leaves your food products safe and sound.
No Moisture, No Mold
Let’s not forget the times that we’ve found mold in our cheese due to inefficient packaging. Cheese packaging keeps moisture away from your products and mold off of your customers’ plates.
If your food product is prone to mold, packaging can serve as a shield to unwanted moisture.
Airtight Packaging Creates a Bacteria Barrier
Products such as chips and other snacks are packed into airtight packaging for extra protection. These pouches create a barrier against oxygen, which prevents bacteria from growing inside of the bag.
Vacuum sealing techniques can also be used to create stand up pouches for beef jerky, which serves the same purpose as above.
By omitting the chance of oxygen from entering your packaging, your customers are less likely to stumble across contaminated food.
Protective Packaging Keeps Food Products Fresh
Your customers expect quality freshness from your product, and it’s your job to deliver.
For instance, no one wants to wake up to a stale cup of coffee. Bags for ground coffee are sealed tight to keep out unwanted air and moisture, which can contribute to the taste and quality of your coffee product.
But protective pouches aren't only good for keeping coffee fresh. It helps keep tea, meat, salad dressing, and even dog treats fresh.
Don’t Press Your Luck—Pick Protective Packaging
Food poisoning doesn’t have to be in your future. No matter your product, protective packaging can lead to healthier, happier customers.
And let’s face it—there’s no putting a price on a happy customer that was protected by your product packaging.