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Stand Up Pouches - Product Packaging Done Right

New Law Requires GMO Labeling on ALL Food Packaging in Vermont

Posted by Brittany Nader

Urgent news for food manufacturers — On July 1, any brand selling food products in the state of Vermont must include a GMO or NON GMO label on their product packaging.

Companies across the country will be required to update packaging labeling to inform consumers whether or not their products contain genetically modified organisms. The statewide law will be enacted in an effort to provide transparency to consumers about which foods do or do not contain ingredients with GMOs. However, businesses will be scrambling to handle redesigning all of their product packaging within those few short months.

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Topics: Food Packaging

Why We’re Attending the NLS Food Marketing Summit

Posted by David Marinac

No matter what niche of the food industry you fall in, opportunities to meet and show your product off to potential buyers present themselves many times throughout the year.

From trade shows and conferences to demos and expos, having the chance to present your product line to the masses allows people to get a firsthand look at the new and exciting goods you have to offer. We love these types of events because you can actually see how a product looks, feels, and tastes, and you’re able to speak with its creators and company leaders face to face.

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Topics: Food Packaging

5 Specialty Food Marketing Pro Tips from the Top

Posted by Brittany Nader

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Topics: Food Packaging

Low Quantities of Stock Pouches Now Available on Amazon!

Posted by Brittany Nader

As ecommerce inches closer and closer to becoming the norm for today’s shoppers, Amazon.com has grown rapidly, establishing itself as the largest Internet-based retailer in the U.S.

With same-day delivery options expanding across the country for Amazon Prime users, along with extended free shipping and discounts, ordering products from the shopping site has become second nature to many consumers. The convenience of purchasing items online is important not only to customers, but also to producers and manufacturers who want to make life simpler for their buyers and get their products seen by more people.

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Topics: Food Packaging

How New Stand Up Pouch Styles Can Strengthen Your Visual Marketing

Posted by Brittany Nader

Successful brand builders know consumers buy with their eyes first — it takes only a few seconds for a shopper to make a purchasing decision based on the outside appearance of the product alone.

Catching a person’s eye as they scan the crowded store aisles requires businesses to place added emphasis on differentiating their goods and separating themselves from the competition. When it comes to building a successful marketing strategy for food products, packaging design and function need to be taken into consideration from the get go. After all, you spend so much time developing and perfecting your product, but how will consumers know yours is the best before they try it? This is what different packaging and pouch styles achieve, but only if brands are committed to keeping up with the latest innovations.

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Topics: Food Packaging

The Importance of Symbolic Wording on Food Packaging

Posted by Brittany Nader

Think about your favorite food for a second.

The experience of either cooking or ordering the meal or snack is full of built-up excitement and anticipation. When the entrée arrives in your hands, you take in the intoxicating scent for a moment before sinking your teeth into that first, delicious bite. Maybe you’re eating with friends and loved ones, or perhaps it’s part of that much-needed break in the day where you can get away from the hustle and bustle to enjoy a tasty treat.

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Topics: Food Packaging

Creating an Iconic Brand Through Retail Packaging

Posted by Brittany Nader

From McDonald’s golden arches to the Nike swoosh, we’ve been associating iconic imagery with some of the world’s most successful brands for decades. In 1973, Italian designer Massimo Vignelli created one such piece of iconography for Bloomingdales department stores. Shopping bags, sporting modern font with the words “Little Brown Bag,” “Medium Brown Bag” and “Big Brown Bag,” became a part of American culture, identified and associated with upscale shoppers in urban areas like New York City.

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Topics: Food Packaging

Sabra Hummus Recall—Reminder To Use FDA Approved Packaging

Posted by David Marinac

Say what you will about our US government and its incompetence at times, I for one will go on record as applauding one agency in particular and that is the FDA, the Food and Drug Administration.  Just this week alone we saw recalls (voluntary or enforced) for reports and confirmation of listeria and salmonella from companies such as Sabra Dipping Company, Blue Bell Creameries, and Texas Star Nut and Food Company.  It seems that every single week there are massive “alerts” that turn into full-fledged recalls.  What can we learn from this most recent hummus recall?  Your packaging matters and shouldn’t be just an afterthought.

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Topics: Food Packaging

Food Marketing 101—The 3 Keys To Food Packaging

Posted by David Marinac

Food marketing has come a long, long way.  In the “old days” we didn’t have the massive grocery chains and club stores that forced food companies to constantly try to one-up their competitors for the coveted 3-5 second attention of a consumer walking down a store aisle.  Now stores are bigger with more shelf space so each one has multiple brands of everything from soup mix to cereal and spices.  Marketing these days is a battle and usually at the center of that battle is food packaging.  It’s been said that packaging is the “voice” of your brand so it better resonate with Mr. or Mrs. Consumer in the split seconds you have their attention.

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Topics: Food Packaging

3 Ways Protective Packaging Can Improve Food Marketing

Posted by David Marinac

There are top dogs in every industry. Whether you are coming from the food market, pet products, wine and alcohol, and every industry in between, there are dry cut thought leaders. There’s no denying that food marketing spells big competition, but the good news is that we can learn from their steps to success.

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Topics: Food Packaging