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How Flexible Food Packaging Recoups Lost Margins

by StandUpPouches.net | July 8, 2021 | 0 Comments | Food Packaging, flexible retail packaging

You need strong sales margins to compete and thrive. In a perfect world, supply and demand would take care of the equation, but in practice, food and beverage companies are trying everything from pushing suppliers for cost reductions to flashy and expensive marketing campaigns in hopes of driving enough sales to keep the lights on.

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Add Convenience to Busy Mornings with Custom Printed Pouches

by Bridget O'Donnell | December 26, 2017 | 1 Comment | Food Packaging

The familiar spice retailer McCormick has recently introduced a series of new breakfast slow-cooker seasoning packets to their offerings.

Packaged in brightly colored custom printed pouches, the seasoning packets also include recipes for their use. The seasoning packets are directly in line with McCormick’s commitment to reduce its carbon footprint, while also creating innovative new solutions for flavoring food in today’s fast-paced world.

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Natural Food Packaging Can Help Local Brands Get Into Kroger

by Bridget O'Donnell | December 21, 2017 | 0 Comments | Food Packaging

Ohio grocery brand Kroger recently turned heads in the grocery world by hosting a first-of-its-kind Natural Innovation Summit at its headquarters in Cincinnati.

The summit is a new food marketing strategy that brought more than 50 natural food brands directly to Kroger category managers as part of a larger set of the grocery chain’s initiatives to integrate more natural foods into its stores.

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The Purpose of Packaging in a Crowded World

by Bridget O'Donnell | December 4, 2017 | 1 Comment | Food Packaging

As consumers push for more sustainable options in the marketplace, some have proclaimed the “end of packaging” is near.

However, not all objects are as conveniently self-packaged as bananas and coconuts. While in the future we will certainly need more sustainable packaging with innovative new design solutions, packaging is far from obsolete. To better understand why packaging is necessary, we must first consider what major purposes it serves:

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Green Giant Reinvents Flexible Frozen Food Packaging

by Bridget O'Donnell | November 22, 2017 | 0 Comments | Food Packaging

The prominent vegetable brand Green Giant recently introduced a groundbreaking new flexible frozen food packaging solution to house their latest food product: veggie spirals.

The first-of-its-kind proprietary packaging solution, which is currently exclusive to frozen cut vegetable products in North America, is a huge innovation in packaging design for frozen food products.

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What the U.S. Can Learn from Asian Consumer Trends

by Bridget O'Donnell | November 10, 2017 | 0 Comments | Food Packaging

Asia has long been a trendsetter for marketing trends and product offerings in the West.

In a recent survey regarding packaging sustainability, Asia emerged as a frontrunner in positive attitudes toward sustainable packaging. For U.S. and European brands looking to stay on top of emerging trends, information recovered by the BillerudKorsnäs Consumer Panel on Packaging Sustainability sheds some much-needed light on what the consumers of tomorrow think about products and their packaging.

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Pumpkin to Maple: Marketing Products for the Autumn Season

by Bridget O'Donnell | November 8, 2017 | 0 Comments | Food Packaging

While pumpkin has received a lot of attention as a favorite seasonal autumn flavor in the past several years, a number of other flavors on the market are giving pumpkin some serious competition.

However, the pumpkin fad is not going away anytime soon. In fact, pumpkin flavoring can already be seen featured in more products than ever, including salty snacks such as popcorn and snack crackers. Pumpkin is now surrounded by a wealth of other seasonal flavor offerings, which points to a trend in the marketing food of products.

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Pre-Holiday Sale: FREE SHIPPING on Stock Stand Up Pouches

by Brittany Nader | November 6, 2017 | 2 Comments | Food Packaging

Now is the time for CPG brands to start preparing for a huge spike in product sales.

Adobe Analytics predicts this year’s Cyber Monday will be the largest online shopping day in history. Large retailers and smaller brands alike will see an increase in online and mobile purchases this month as consumers scramble to get their holiday shopping done before products sell out.

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Why Food Industry Must Attend the NLS Food Quality Symposium

by Brittany Nader | October 17, 2017 | 0 Comments | Food Packaging

When food industry leaders want to get in front of the right players, tradeshows and expos can be a goldmine.

They are the perfect opportunity for retailers, distributors, investors and customers to gather in a central location and see what new, cutting-edge products and services are soon to emerge in the marketplace. Tradeshows are a great opportunity to highlight your brand and market your goods in person... but, as you know, there is more to growing your business than promoting your offerings in a busy expo environment.

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How Custom Printed Bags for Cereal Lead to Higher Profits?

by Brittany Nader | August 17, 2017 | 1 Comment | Food Packaging

Post Consumer Brands recently reported increased profits for its Malt-O-Meal cereal, packaged in custom printed bags.

While the leading manufacturer and distributor of breakfast cereal still utilizes traditional cardboard boxes for some of its products, the adoption of flexible cereal packaging has proven to bring in huge wins for the global brand.

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