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Cereal Packaging Report 2017

Stand Up Pouches - Product Packaging Done Right

Which Chocolate Packaging Material Should I Choose to Avoid Leaks?

Posted by David Marinac

Summer is quickly approaching, which means sunny days spent at the pool, park, or embarking upon exciting outdoor adventures.

As we spend these warm-weather months catching rays, it’s important to stay hydrated and properly nourished. Families often participate in camping or embark upon many other outdoor adventures, and packing the right food, drink, and supplies in a convenient and protective manner is important.

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Topics: Food Packaging

Which Type of Material is Suitable for Chocolate Packaging?

Posted by David Marinac

Ah, chocolate. Who doesn’t love this rich, sweet delicacy?

We work with many candy brands that seek out flexible packaging options to best preserve the flavor, freshness, and quality of their candy bars and bite-size sweets.

While many types of stand up pouches for chocolate will work to preserve the structure of this type of candy, flexible packaging can be produced with a wide range of sizes, shapes, structures, and finishes... and the options can seem overwhelming.

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Topics: Food Packaging

What Type of Laminate is Best for Packaging Dried Apple?

Posted by David Marinac

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Topics: Food Packaging

How Much Shelf Life Does Granola Packaged in Stand Up Pouches Have?

Posted by David Marinac


When people think of food packaged in stand up pouches, often the first product that comes to mind is granola.

The majority of today’s brands have chosen stand up pouches as their preferred granola packaging because they’re lightweight, easy to take on the go and can be resealed to lock in the freshness of the crunchy product. Not to mention, they stand up and look great on shelves. 

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Topics: Food Packaging

The Most Innovative Cereal Packaging for 2017

Posted by Mallory Fetchu

Here we are in year 2017, accompanied by self driving cars, cell phones that replace computers and an avocado holder invention that stops your other, uneaten half from browning.

And still, it amazes me that cereal is still being packaged in those cardboard boxes that rip, without a doubt, and are sure to never keep your cereal from going stale. What's up with that? Why haven't companies like Kellogg's or General Mills embraced the year of 2017 where we are all far better than packaging cereal in useless cardboard boxes? Your guess is as good as mine.

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Topics: Food Packaging

Product Date Labels on Food Packaging: What Do They Mean?

Posted by Jamie Berling

"91% of consumers have mistakenly thrown away past-date food, even though the label only signals the manufacturer's guess at its peak quality"  

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Topics: Food Packaging

Switching from Rigid to Flexible Retail Packaging: NEW Whitepaper

Posted by Brittany Nader

Face it — We all know certain types of packaging are frustrating or nearly impossible to open, resulting in angry customers who won't shy away from publicly voicing their complaints.

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Topics: Food Packaging

Flexible Retail Packaging Lightweighting 101: NEW White Paper

Posted by Brittany Nader

Many CPG companies think their product packaging is working fine — after all, it seems to function, it keeps items contained, and it offers enough space to print their branding and graphic designs on the outside.

However, too few businesses take a deeper look into how their packaging performs next to similar items on store shelves. This isn’t surprising, as so much time and attention to detail goes into perfecting the product itself. The container is often viewed as an afterthought... but what's the first thing shoppers see, touch, and experience on the shelves? That's right: the packaging.

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Topics: Food Packaging

Lessons in Flexible Retail Packaging from the U.S. Army

Posted by Brittany Nader

Since 1981, the United States military has been providing nourishing meals to its enlisted soldiers via Meal, Ready-to-Eat rations. These packaged meal alternatives help keep up endurance, strength, and motivation.

As any hard worker knows, hunger can be a highly detrimental distraction, leading to a loss of focus on the job. It’s important for the men and women defending our country to consume adequate nutritious goods that are easy to carry, open, and ingest during the stressful times in battle.

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Topics: Food Packaging

How to Build Brand Transparency with Custom Stand Up Bags & Visual Labeling

Posted by Brittany Nader

Let’s face it — not every food brand on the market specializes in clean label products with organic, natural ingredients.

Though consumer demand for wholesome, nutritious meals and snacks is soaring, there is still a desire for quick, easy, convenient “guilty pleasure” junk food. However, brands specializing in treats like candy, cookies, potato chips, and other greasy or sugary fare face the challenge of targeting new consumer sects and convincing health-conscious customers to give their products a try.

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Topics: Food Packaging

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