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The Changing Face of Soup Packaging: New Industry Report

by Brittany Nader | September 1, 2016 | 0 Comments | Food Packaging

This year, major brands like Campbell’s are emphasizing transparency on their labels and soup packaging to highlight a shift toward eliminating artificial colors and flavors in their food products.

Leading manufacturers are making significant changes to their product formulations as a response to growing consumer demand for fresher, more wholesome and nutritious ingredients. These efforts are admirable, but brands now face the challenge of communicating these improvements in an effective way while encouraging shoppers to pick up their product and try it for themselves.

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Product Packaging Showdown: Flexible vs. Frustrating Containers

by Brittany Nader | July 5, 2016 | 0 Comments | Food Packaging

Exciting things are happening in the world of consumer goods – new product development is increasing at a lightning-fast speed, and inventive, fascinating products are reinventing the market in revolutionary ways.

With so much ingenuity floating around in terms of taking goods from concept to creation, it’s still baffling that a large portion of brands are overlooking one crucial detail that can make or break their success. We’re talking about product packaging here – it’s the first thing people see on store shelves when making initial contact with a new item. It’s the outer shield that projects a product from breakage, spoilage, contamination, and other factors that can compromise its quality. It’s an integral form of visual communication that serves as a billboard for a brand that not only advertises the company and product in the store, but continues to promote the goods inside when toted around by the end user. So, then, why do so many companies overlook packaging as a way to build their brands and attract new customers?

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New Law for GMO Labeling on ALL Food Packaging in Vermont

by Brittany Nader | April 28, 2016 | 0 Comments | Food Packaging

Urgent news for food manufacturers — On July 1, any brand selling food products in the state of Vermont must include a GMO or NON GMO label on their product packaging.

Companies across the country will be required to update packaging labeling to inform consumers whether or not their products contain genetically modified organisms. The statewide law will be enacted in an effort to provide transparency to consumers about which foods do or do not contain ingredients with GMOs. However, businesses will be scrambling to handle redesigning all of their product packaging within those few short months.

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Why We’re Attending the NLS Food Marketing Summit

by David Marinac | April 15, 2016 | 0 Comments | Food Packaging

No matter what niche of the food industry you fall in, opportunities to meet and show your product off to potential buyers present themselves many times throughout the year.

From trade shows and conferences to demos and expos, having the chance to present your product line to the masses allows people to get a firsthand look at the new and exciting goods you have to offer. We love these types of events because you can actually see how a product looks, feels, and tastes, and you’re able to speak with its creators and company leaders face to face.

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5 Specialty Food Marketing Pro Tips from the Top

by Brittany Nader | April 12, 2016 | 0 Comments | Food Packaging
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How Stand Up Pouch Styles Can Strengthen Visual Marketing?

by Brittany Nader | March 30, 2016 | 0 Comments | Food Packaging

Successful brand builders know consumers buy with their eyes first — it takes only a few seconds for a shopper to make a purchasing decision based on the outside appearance of the product alone.

Catching a person’s eye as they scan the crowded store aisles requires businesses to place added emphasis on differentiating their goods and separating themselves from the competition. When it comes to building a successful marketing strategy for food products, packaging design and function need to be taken into consideration from the get go. After all, you spend so much time developing and perfecting your product, but how will consumers know yours is the best before they try it? This is what different packaging and pouch styles achieve, but only if brands are committed to keeping up with the latest innovations.

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Will Your Product Packaging Survive the Food Revolution?

by Brittany Nader | October 29, 2015 | 0 Comments | Food Packaging

The food industry as we know it is about the see a seismic shift. An incredible $18 billion market share has been lost by the leading 25 food and beverage companies in the U.S. over the last five years, according to Fortune.

Millennials are driving a new revolution in the way Americans purchase, consume, and devote their loyalty to food and beverage brands, influencing the growth and success of mid-market and major companies alike. A desire for transparency, coupled with an increased reliance on technology, is disrupting the industry, and brands must be willing to adapt to stay afloat and appeal to this crucial demographic. With the use of smartphones, consumers now have an incredible tool at their disposal 24/7 that allows them to make more educated decisions about the food and beverages they purchase right on the spot. Apps and the Web make it easier for shoppers to carry around an abundance of information about the products they buy, and it’s now each brand’s job to dive deep into this information and think about how it is affecting consumer perception of their goods.

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Can Stand Up Pouches Help Save You Money?

by Brittany Nader | October 28, 2015 | 0 Comments | Food Packaging

Food companies – particularly those in the baked goods market – are facing tough times.

The soaring cost of eggs – an essential ingredient for a large number of packaged products – is creating a dilemma for many business owners in the U.S. The bird flu epidemic has wiped out 50 million chickens, which means fewer eggs are being produced, raising costs for consumers at a rapid pace. It has also become more difficult for food manufacturers to purchase large cases of eggs, forcing many to waste time and gas money traveling to the local store last minute to get their products. Companies using eggs in their packaged goods must either continue to take the hit of these raised prices or pass the high costs onto their valued customers. Fortunately, brands today have a wider range of money-saving options than in the past, and it starts with rethinking their product’s ingredients, as well as the way it is packaged and presented on shelves. 

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Increase the Shelf Life of Your Product with Flat Bottom Bag

by Brittany Nader | October 23, 2015 | 0 Comments | Food Packaging

Food and beverage companies that want to stay ahead of the competition are always developing new ways to make their product offerings even better.

Listening to customer feedback and keeping up with the latest industry trends are two ways brands learn to innovate and deliver the very best products. Companies that are willing to continue improving their goods with the finest ingredients and best manufacturing practices will continue to stay ahead and grow into big-name brands customers love. 

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How Flexible Box Bags Can Help Sell Gluten-Free Cereal

by Brittany Nader | October 14, 2015 | 0 Comments | Food Packaging

For the past few years, the cereal market has been on a troubling decline.

To get sales back up to par, industry leaders like Kellogg are reaching out to international markets and introducing products like porridge and muesli that are more commonly consumed outside of the U.S. Embracing culinary staples from other countries and revamping them to appeal to new demographics of American consumers is smart, but there is one market that could help existing cereals find new loyal consumers. Gluten-free products continue to see a significant amount of promise, as consumers adopt healthier lifestyles and see a surge in products that fit in to their new diets.

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