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Product Packaging Design Trends: 2018 Forecast

by Bridget O'Donnell | January 17, 2018 | 0 Comments | Custom Printed Flexible Packaging

As 2018 begins, many in the packaging industry are wondering what retail packaging trends are set to be popular this year, and equally, what trends we’ll be saying goodbye to in 2018.

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Pointless vs. Purposeful Product Package Designs

by Bridget O'Donnell | December 14, 2017 | 0 Comments | Custom Printed Flexible Packaging

Innovation is a key part of any brand’s success, especially now, as the world moves toward a more complex, global marketplace that demands sustainability from companies of all kinds.

Product packaging is just one facet that companies looking to stay current will need to consider as they navigate consumers' rapidly changing expectations. Buyers today demand packaging that is convenient, eco-friendly and well-designed, which means some traditional packaging methods are starting to look more problematic than they are practical.

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Become a Social Media Superstar with Custom Stand Up Bags

by David Marinac | December 8, 2017 | 1 Comment | Custom Printed Flexible Packaging

Every day, brands across the country are leveraging social media to build connections and increase sales.

The power of social media is undeniable, as it gives companies the ability to reach thousands of people at the push of a button. But what does this have to do with protective packaging?

From Twitter to Pinterest, opportunities for marketing your custom stand up bags are around every corner. Consumers are enamored with the next best thing, and news of the hot and trending is easily found on one (or more) social media platforms.

And when your packaging is hot and trending on social media, it increases your chances of boosting sales.

Now do we have your attention?

We understand that this is easier said than done. So, how can a company successfully connect with consumers via social media through the powers of protective packaging like custom stand up pouches?

Let’s discuss the strategies.

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How Mentos Keeps it Fresh with Flexible Gum Packaging

by Bridget O'Donnell | November 29, 2017 | 0 Comments | Custom Printed Flexible Packaging

When you hear the word “Velcro,” confectionaries are not likely to be the first thing to enter your mind.

But in an era of more flexible packaging and innovative design, Velcro is venturing out of the clothes closet and into the pantry with some fresh, unique candy packaging applications.

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StandUpPouches.net Announces Program to Assist Brands with Updating Packaging to Reflect Nutrition Facts Label Changes

StandUpPouches.net, a leading supplier of flexible retail packaging, announced it has put a plan in motion to assist manufacturers with retooling their product packaging so it properly complies with updated Nutrition Facts label requirements introduced by the FDA.

Labels and packaging must be updated on all applicable CPG products.

The FDA is enacting these changes to reflect new scientific discoveries involving the link between food and chronic diseases. The updated Nutrition Facts labels will make it easier for consumers to better understand what they are ingesting and make more informed food choices, according to the federal agency. 

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Top 3 Zip Lock Styles for Stand Up Pouches

by Brittany Nader | June 2, 2017 | 2 Comments | Custom Printed Flexible Packaging

One of the most appealing features of a stand up pouch is its ability to be easily opened and re-closed to lock in freshness and flavor.

This offers convenience to the end user, as well as added value. Consumers can return to the product numerous times without worrying that it will become stale or contaminated. This also allows brands to package larger quantities of their products because it eliminates the need for single-serve packaging that is torn open and discarded after the product has been removed.

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CASE STUDY: Selling Sweets as Supplements, The Healthy Chocolate® Way

by Brittany Nader | February 8, 2017 | 0 Comments | Custom Printed Flexible Packaging

Imagine if you could improve your dental health and overall energy with chocolate bars...

While traditional chocolate might give you a little pep in your step, it’s generally packed with sugar, butter and other ingredients that can trigger allergies and immunities. One company set out to change the face of chocolate as we know it, creating a clean-label product that is allergen-free, sugar-free, and entirely guilt free. With ingredients like non-GMO cocoa, Indian fruits, green tea, and even white kidney beans, Healthy Chocolate Florida, LLC, has manufactured a line of chocolate-based products that are not only nutritious, they are delicious as well.

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Using Product Packaging to Tap into the Millennial Mindset: NEW eBook

by Brittany Nader | January 10, 2017 | 0 Comments | Custom Printed Flexible Packaging

Millennials: The largest living generation. Always connected. Highly influential. Devoted brand advocates.

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QUIZ: Digital Printed Prototypes or Custom Stand Up Pouches?

by Brittany Nader | November 11, 2016 | 0 Comments | Custom Printed Flexible Packaging

 

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September SALE: Limited-Time Discount on Custom Printed Pouches

by Brittany Nader | September 9, 2016 | 0 Comments | Custom Printed Flexible Packaging

The tools, resources, skills, and manpower required to build a brand in 2016 has evolved. In addition to traditional marketing tactics like ads, social media posts, and emails, the physical product has become an increasingly important catalyst for connecting consumers to your business and building brand recognition and loyalty.

The most innovative consumer packaged goods companies out on the market today are getting creative with their packaging and are tying it into their overall promotional efforts. A whopping 1 billion people (that’s nearly one out of every two people accessing the Internet) actively use YouTube, and brands are taking advantage of this highly lucrative platform by featuring unboxing videos, product demonstrations, and reviews from trusted influencers who delve into the product’s features from first impression to final usage. In fact, last year it was reported that consumers viewed “unboxing” videos more than 1.1 billion times — a total of 60 million hours.

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