Product packaging is just one facet that companies looking to stay current will need to consider as they navigate consumers' rapidly changing expectations. Buyers today demand packaging that is convenient, eco-friendly and well-designed, which means some traditional packaging methods are starting to look more problematic than they are practical.
The power of social media is undeniable, as it gives companies the ability to reach thousands of people at the push of a button. But what does this have to do with protective packaging?
From Twitter to Pinterest, opportunities for marketing your custom stand up bags are around every corner. Consumers are enamored with the next best thing, and news of the hot and trending is easily found on one (or more) social media platforms.
And when your packaging is hot and trending on social media, it increases your chances of boosting sales.
Now do we have your attention?
We understand that this is easier said than done. So, how can a company successfully connect with consumers via social media through the powers of protective packaging like custom stand up pouches?
Let’s discuss the strategies.
But in an era of more flexible packaging and innovative design, Velcro is venturing out of the clothes closet and into the pantry with some fresh, unique candy packaging applications.
The FDA is enacting these changes to reflect new scientific discoveries involving the link between food and chronic diseases. The updated Nutrition Facts labels will make it easier for consumers to better understand what they are ingesting and make more informed food choices, according to the federal agency.
This offers convenience to the end user, as well as added value. Consumers can return to the product numerous times without worrying that it will become stale or contaminated. This also allows brands to package larger quantities of their products because it eliminates the need for single-serve packaging that is torn open and discarded after the product has been removed.
While traditional chocolate might give you a little pep in your step, it’s generally packed with sugar, butter and other ingredients that can trigger allergies and immunities. One company set out to change the face of chocolate as we know it, creating a clean-label product that is allergen-free, sugar-free, and entirely guilt free. With ingredients like non-GMO cocoa, Indian fruits, green tea, and even white kidney beans, Healthy Chocolate Florida, LLC, has manufactured a line of chocolate-based products that are not only nutritious, they are delicious as well.
The most innovative consumer packaged goods companies out on the market today are getting creative with their packaging and are tying it into their overall promotional efforts. A whopping 1 billion people (that’s nearly one out of every two people accessing the Internet) actively use YouTube, and brands are taking advantage of this highly lucrative platform by featuring unboxing videos, product demonstrations, and reviews from trusted influencers who delve into the product’s features from first impression to final usage. In fact, last year it was reported that consumers viewed “unboxing” videos more than 1.1 billion times — a total of 60 million hours.