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Cereal Packaging Report 2017

Stand Up Pouches - Product Packaging Done Right

CASE STUDY: Selling Sweets as Supplements, The Healthy Chocolate® Way

Posted by Brittany Nader

Imagine if you could improve your dental health and overall energy with chocolate bars...

While traditional chocolate might give you a little pep in your step, it’s generally packed with sugar, butter and other ingredients that can trigger allergies and immunities. One company set out to change the face of chocolate as we know it, creating a clean-label product that is allergen-free, sugar-free, and entirely guilt free. With ingredients like non-GMO cocoa, Indian fruits, green tea, and even white kidney beans, Healthy Chocolate Florida, LLC, has manufactured a line of chocolate-based products that are not only nutritious, they are delicious as well.

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Topics: Custom Printed Flexible Packaging

Using Product Packaging to Tap into the Millennial Mindset: NEW eBook

Posted by Brittany Nader

Millennials: The largest living generation. Always connected. Highly influential. Devoted brand advocates.

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Topics: Custom Printed Flexible Packaging

QUIZ: Digital Printed Prototypes or Custom Stand Up Pouches?

Posted by Brittany Nader

 

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Topics: Custom Printed Flexible Packaging

September SALE: Limited-Time Discount on Custom Printed Pouches

Posted by Brittany Nader

The tools, resources, skills, and manpower required to build a brand in 2016 has evolved. In addition to traditional marketing tactics like ads, social media posts, and emails, the physical product has become an increasingly important catalyst for connecting consumers to your business and building brand recognition and loyalty.

The most innovative consumer packaged goods companies out on the market today are getting creative with their packaging and are tying it into their overall promotional efforts. A whopping 1 billion people (that’s nearly one out of every two people accessing the Internet) actively use YouTube, and brands are taking advantage of this highly lucrative platform by featuring unboxing videos, product demonstrations, and reviews from trusted influencers who delve into the product’s features from first impression to final usage. In fact, last year it was reported that consumers viewed “unboxing” videos more than 1.1 billion times — a total of 60 million hours.

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Topics: Custom Printed Flexible Packaging

StandUpPouches.net Announces Program to Assist Brands with Updating Packaging to Reflect Nutrition Facts Label Changes

Posted by Brittany Nader

StandUpPouches.net, a leading supplier of flexible retail packaging, announced it has put a plan in motion to assist manufacturers with retooling their product packaging so it properly complies with updated Nutrition Facts label requirements introduced by the FDA.

Labels and packaging must be updated on all applicable CPG products by July 26, 2018.

The FDA is enacting these changes to reflect new scientific discoveries involving the link between food and chronic diseases. The updated Nutrition Facts labels will make it easier for consumers to better understand what they are ingesting and make more informed food choices, according to the federal agency. 

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Topics: Custom Printed Flexible Packaging

Video Testimonial: Building a Brand Image with Custom Printed Stand Up Pouches

Posted by Brittany Nader

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Topics: Custom Printed Flexible Packaging

PRESS RELEASE: StandUpPouches.net Releases First 3D-Rendered Packaging Design App

Posted by Brittany Nader

StandUpPouches.net, a leader in offering flawless execution of flexible packaging solutions for brands across the globe, released the Make My Pouch tool, the first of its kind in allowing users to design custom packaging from a computer, tablet or mobile device.

The tool has been developed for use by novice designers or professionals to shorten the packaging cycle and get products into a fully personalized stand up pouch quickly.

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Topics: Custom Printed Flexible Packaging

3 Ways to Avoid Misleading Product Packaging Design

Posted by Brittany Nader

Gerber Graduates Puffs

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Topics: Custom Printed Flexible Packaging

Why Consumers Really Want Gendered Product Packaging

Posted by Brittany Nader

You may be familiar with the controversial “Women’s Tax,” also called the “Pink Tax,” where products marketed specifically toward female shoppers are more expensive than goods aimed toward their male counterparts.

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Topics: Custom Printed Flexible Packaging

5 Ways Marketers Can Get Creative with Product Packaging

Posted by Brittany Nader

Think of some of the world’s most popular brands. Can you recognize them from their logo alone?

From food and beverages, to clothing, electronics, and many industries in between, big-name companies are building loyalty and among consumers with creative, recognizable branding. Today’s marketers are using packaging as an integral way to reach customers, understanding that a great logo and unique packaging can really sell a product and allow it to stand out in retail locations. The packaging industry is innovating at lightning fast speed, which is good news for companies looking for exciting new ways to reach customers.

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Topics: Custom Printed Flexible Packaging

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