<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1154466707949783&amp;ev=PageView&amp;noscript=1">
Contact Us Now

How Mentos Keeps it Fresh with Flexible Gum Packaging

gum-packaging

When you hear the word “Velcro,” confectionaries are not likely to be the first thing to enter your mind.

But in an era of more flexible packaging and innovative design, Velcro is venturing out of the clothes closet and into the pantry with some fresh, unique candy packaging applications.

gum-packaging

Mentos gum recently announced the new Mentos Pure Fresh Gum Wallet Packs will be using Velcro brand PRESS-LOK closure systems as part of its gum packaging. Velcro is a flexible solution for keeping these gum products safe and fresh, making it perfectly suited to stand up bags for candy and, undoubtedly, a number of other confections.

As consumers demand more flexible, sustainable packaging for products of all kinds, innovations such as the new Mentos Wallet Packs are becoming more and more common. Gum packaging, like other food products, is hearing the cry for innovation in packaging, in conjunction with efforts toward a more sustainable future and greater convenience in package design.

The Mentos Pure Fresh Gum Wallet Packs are meant to fit safely into a pocket while keeping the product inside fresh and secure. Velcro was a surprising but well-suited choice for these packages because it remains flexible even when fixed firmly. As the demand for convenience and portability increases, consumers will appreciate the package’s efficient, transportable design with a closure they can both see and feel.

The beauty of flexible packaging, from a manufacturer like Mentos’ standpoint, is that it is highly customizable, as well as pliable, resistant to breakage or tears, and won’t crush like a traditional cardboard sleeve carton with inner blister pack (often used in gum packaging) will.

Damaged packaging can hurt a brand’s reputation, and it often results in wasted or contaminated product. For consumers, the use of reclosable stand up bags for candy allows them to keep returning to the package, take it on the go without risk of damage (from moisture, movement, heat or other elements) and lock in flavor and freshness.

While this is the very first time Velcro brand’s PRESS-LOK closure has been used for gum packaging, its flexibility and security are sure to make it a more common part of candy packaging in the future. Velcro has previously utilized this innovative technology for products like rice and coffee, and we envision an increase in brands utilizing this high-quality, highly functional locking mechanism in the future. More unique candy packaging approaches are sure to be on the horizon, and it’s likely that Velcro closures will be a part of them, too.

Further Reading:

Choward's Case Study

(Image Sources: AdWeek, PR Newswire)

Topics: Custom Printed Flexible Packaging

Bridget O'Donnell

Written by Bridget O'Donnell

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

>