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Alcohol Packaging Design for the 21st Century

by Bridget O'Donnell | January 9, 2018 | 0 Comments | Liquid and Spouted Packaging

Many people are familiar with Capri Sun, a juice drink packaged in a foil pouch that includes a straw for drinking the product straight out of the package.

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Rebranding Product Packaging Designs to Appeal to Generation

by Bridget O'Donnell | December 7, 2017 | 0 Comments | Liquid and Spouted Packaging

How much can product packaging designs affect the success of an item’s following in the marketplace?

A look at the recent success of La Croix’s drink packaging, a now fashionable but once rather obscure soft drink from the Midwest, offers some valuable insights into how to approach food and beverage marketing in the digital age.

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How to Fill Spouted Pouches with Liquid Products

by Brittany Nader | September 21, 2017 | 0 Comments | Liquid and Spouted Packaging

From baby food to probiotics, alcohol, soup, sauces and even automotive products, many of today’s leading manufacturers are using lightweight, spouted stand up pouches to package their products.

Liquids, oils and gels are notoriously difficult to package. There’s the possibility of leaks, breakage, contamination and myriad other perceived risks that can damage a product (and your brand image) if something goes wrong.

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Why Alcohol Pouches Will Revolutionize the Craft Beer Industry

by Brittany Nader | October 14, 2016 | 3 Comments | Liquid and Spouted Packaging

In Ohio, the beverage industry – particularly alcohol – is undergoing some exciting changes. After years of failed proposals, the alcohol percentage cap has been lifted, offering expanded opportunities for craft brewers to develop and distribute unique flavors and complex concoctions.

Without the restrictions of an ABV limit, beer masters are further able to hone their craft and share exciting, full-bodied, aromatic beverages to adult consumers. Microbreweries are cropping up, not just in our home state, but around the country as consumer demand for flavorful, delicious beer soars. New opportunities involved in the beer world point to forward-thinking possibilities involving the design, beverage packaging, distribution, and availability of these exciting craft brews.

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The ‘Hot’ New Health Item Packaged in Flexible Pouches

by Brittany Nader | October 4, 2016 | 0 Comments | Liquid and Spouted Packaging

As the autumn season befalls upon us, many seek comfort in warm, soothing foods and beverages to nurture and comfort the soul during this chilly time of year.

While soups, hot ciders, and pumpkin spice lattes have become indicative of fall, there’s another item on the market many consumers will be diving into this season: bone broth. Touted for its vast nutritional benefits, this broth is much different from the chicken, vegetable, or beef stocks you typically see on your supermarket shelves.

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Increasing Use of Inexpensive Eco FriendlyBags

by Brittany Nader | October 22, 2015 | 2 Comments | Liquid and Spouted Packaging

When it comes to product packaging, today's beverage companies are under a tremendous amount of pressure.

Concerns about the environmental impact of disposed plastic bottles and aluminum cans are forcing manufacturers to rethink the way they package and present their beverages to consumers. Some retailers are even banning plastic bottles in stores and encouraging customers to purchase reusable beverage containers. If this trend is adopted worldwide, beverage companies will suffer. How can they build a brand if consumers don’t see their packaging?  

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3 Reasons to Consider Adding Serving Facts to Your Alcohol Packaging

by Brittany Nader | October 13, 2015 | 0 Comments | Liquid and Spouted Packaging

While a majority of alcohol drinkers would likely rather not know how many calories they consume in every swig of their favorite beverage, they may have a change of heart if brands set new standards for alcohol packaging.

Today’s health-conscious consumer may make the switch to red wine or light beer in an effort to reduce the amount of sugars and toxins entering their bodies, but wouldn’t it be easier to determine which drinks are truly conducive to their diets if the information was provided right on the outside of their containers?

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How Flexible Retail Packaging Can Save Palcohol’s Reputation

by Brittany Nader | September 1, 2015 | 0 Comments | Liquid and Spouted Packaging

Palcohol – it’s both a hot new buzzword in the beverage industry and a product ripe with controversy.

(Image Source: http://money.cnn.com/2015/03/12/smallbusiness/palcohol-powdered-alcohol/)


Despite powdered alcohol gaining approval by the Alcohol and Tobacco Tax and Trade Bureau this past spring, 12 states in the U.S. still ban the sale of this new product. The concern lies in the fact that consumers could purchase this powdered alcohol and use it to secretly spike drinks, or add it to beverages with a higher percentage of alcohol, resulting in a potentially dangerous combination. Its portability and ease of use could also lead to binge drinking, especially among underage consumers.

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Bud Light Pulled Off 20,000 Beverage\nPackaging Designs

by Brittany Nader | August 5, 2015 | 0 Comments | Liquid and Spouted Packaging

In preparation for the Mad Decent Block Party, a large music festival spread across a number of cuties in the U.S. and Canada, Bud Light created thousands of individually designed cans specifically for the event’s attendees.

The company crafted 31 distinct designs and produced 20,000 different cans featuring variations on the new graphics. According to AdWeek, there are 31 million possible beverage packaging options that can be created from just those 31 new designs.

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Use Beverage Packaging in Your Alcohol Marketing Strategy

by Brittany Nader | August 4, 2015 | 0 Comments | Liquid and Spouted Packaging

In today’s crowded marketplace, what sets a brand apart? How can food and beverage companies stand out from the crowd to attract and hold on to loyal customers?

There’s no doubt changing consumer lifestyles and technology have both played a significant role in the way producers are marketing themselves to attract new brand advocates. The alcohol industry, in particular, is focusing more on the emotional response to its products than traditional advertising or sales tactics.

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