Revolution Foods is one company using its social media presence to drive their products to the next level. Social media star and reggae artist Macka B has featured Revolution Foods’ protein powders in his popular weekly video series, “Wha Me Eat Wednesday,” and as a result, has driven the products’ following to new heights.
Consequently, food manufacturers are seeing an increase in the demand for snack foods that can present the same healthiness and nutritional value of complete meals, while also offering convenience, portion control and portability to their customers. As the boundary between snacking and dining shifts, the ways in which food companies are marketing snacks is also changing to accommodate a new generation of consumers.
These probiotic-packed foods and drinks have been consumed by specific cultures for centuries, and they are revered for their beneficial properties relating to digestion and overall gut health. With many studies revealing the link between the gut and our mental wellbeing, more consumers (especially influential millennials) are scooping up fermented goodies as part of their personal wellness regimens.
Some of the biggest advantages of using stand up pouches or barrier bags for products are a reduction in production costs and an increase in shipping or transportation efficiencies. Stand up pouches also help companies build their brand image and distinguish themselves in a crowded retail landscape full of competing products.
While we admire these numerous efforts, we also recognize that some of these alternatives to non-recyclable containers may not be the best options for preserving the freshness and safety of the food products inside. If the outer packaging is able to deteriorate and biodegrade, will it really work to best protect what’s inside of it for an extended period of time?
We now know the benefits of the plant are vast, ranging from pain relief to boosting appetite and lowering anxiety. Right now, marijuana is legalized throughout half of the United States as a medicinal product with tight regulations that vary by region. It is indeed legal for recreational purposes in several states as well, proving that it is quickly moving away from its controversial place in society and is being embraced by the majority.
When we think of progressive food and beverage companies that utilize organic ingredients and speak to the eco-conscious consumer, generally smaller, local businesses come to mind. However, some of the leading food corporations are taking cues from the little guys and are making a significant positive impact on the world around us, starting with new campaigns that focus on strengthening our ecosystem.