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How Brands Can Use Kraft Stand Up Pouches to Market Foods?

by Brittany Nader | October 8, 2015 | 0 Comments | Health Food Packaging

Food marketers who stay apprised of the latest industry trends and consumer desires already know most shoppers are incorporating more wholesome, natural ingredients into their diets.

All across the globe, large companies are retooling their products to remove artificial additives, and their marketing teams are using new methods to maintain customer loyalty while selling their refreshed clean-label foods. Still, a recent survey by Instantly shows 75 percent of U.S. consumers say they trust small natural food companies over large, established brands. Another 70 percent believe most food companies selling healthy, organic packaged foods are independently owned and operated.

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Pouch Styles to Communicate Your Product’s Health Benefits

by Brittany Nader | July 20, 2015 | 0 Comments | Health Food Packaging

Buzzwords like “natural” and “organic” are plastered all over food packaging in stores, but how can consumers really be sure these products are providing adequate nutrition?

Food and beverage manufacturers are sparking a new demand for clearer health claims wording on product packaging so they can properly communicate the benefits of their goods to customers.

Even nutritionists are pointing out how unclear wording on retail packaging is preventing the public from making healthy choices. Further, sticking to stringent, formal, approved health claim jargon makes it difficult for manufacturers to include creative, enticing words on their goods.

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Why You Should Use Kraft Stand Up Pouches for Food Products?

by Brittany Nader | July 17, 2015 | 0 Comments | Health Food Packaging

The news has been abuzz lately with recent health-food initiatives enacted throughout the U.S., from the trans fats ban to big brands like General Mills vowing to remove artificial colors and ingredients from their products. The demand for more natural, organic foods isn’t just an American trend – consumers across the globe are shifting their preferences to products and packaging made with unprocessed materials that come from the earth.

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How GMO Food Labeling Regulations Affect Retail Packaging?

by Brittany Nader | July 16, 2015 | 0 Comments | Health Food Packaging

A milestone has been achieved in the food industry — the House Committee on Agriculture has passed the Safe and Accurate Food Labeling Act, making it one step closer to enactment nationwide. This act would bring forth mandatory labeling of all food containing GMOs throughout the United States. As a result, this act will give Americans accurate, consistent information about their food, displayed boldly and proudly on its packaging.

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USDA May Encourage More Plant-Based Flexible Retail Packaging

by Brittany Nader | June 29, 2015 | 0 Comments | Health Food Packaging

Protecting our environment is a serious concern and an important goal for a large majority of Americans. Creating and maintaining sustainable communities isn’t a trend or a fad – it is essential for the wellbeing and livelihoods of our loved ones and ourselves. Reduce, reuse, and recycle are the classic “3 R’s,” otherwise known as the foundation for protecting our ecosystem. As suppliers of flexible retail packaging, we know that reduction is key as we help companies do their part in minimizing waste, curbing overspending, and avoiding practices that are harmful to the world around us. 

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The Health of Your Health Food Packaging—A Review

by David Marinac | April 23, 2015 | 0 Comments | Health Food Packaging

Health food and supplements are huge industries these days. Every time you turn around, there’s a new vitamin, powder, or health supplement on the market. The consumer selection for these products might be far and wide, but there’s one key takeaway to the supplement boom: there’s a big market for your health food.

And with big demand comes big competition. Your health food packaging needs to be more compelling, more convenient, and more customer-focused than ever before. In this billion-dollar industry, your brand and product presentation needs to be top-of-the-line to cut through the noise. If it’s been awhile since you evaluated the presentation and function of your packaging, it’s time for a checkup.

Here’s how to evaluate the health of your protective packaging.

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The Best Supplement Packaging for Beating Competition

by David Marinac | January 28, 2015 | 0 Comments | Health Food Packaging

If you're reading this, you're probably involved in the vitamin and supplement industry.  And if you are, then we don't need to tell you how competitive your market is.  As leaders in the packaging industry, we face pretty stiff competition ourselves and know a little something about what it takes to compete successfully. With that in mind, we share with you our thoughts on the best vitamin and supplement packaging for beating your competition.  

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Getting Creative With Granola & Cereal Packaging: A Review

by David Marinac | January 2, 2015 | 1 Comment | Health Food Packaging

Consumers sometimes take a while to accept certain products. Take granola, for example. What was once widely derided as "fruits and nuts" eaten only by tree huggers and hippies is now a staple of many an American breakfast, valued for its range of choices, nutritional value and, yes, even its taste. Of course, with wider acceptance comes greater demand and, as is often the case, with greater demand comes increased competition. The shelves of both grocery and health food stores now offer several, if not many, choices, making it difficult for the uncommitted consumer to make a purchasing decision, or at least difficult to pick your brand out from those of your competitors. As leaders in cereal and granola packaging, we know how important your product package is to you.  Did you know it's no less important to consumers?

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Vitamin and Supplement Packaging Done the Right Way—A Review

It's no secret that more and more people have become concerned about the health of both the planet and themselves. Consumers are watching what they eat and are more conscious than ever about making sure they get all the vitamins, minerals, and supplements they need to ensure themselves of a healthy diet.  This shift in our society has led to increased competition in the vitamin industry which, if this is what your company does, isn't anything you don't already know.  What you may not know, however (but definitely should!) is that not all vitamin and supplement packaging is created equal. And, given the arena in which your brand competes, you need a package that stands apart from the competition.  Hence, this review of vitamin and packaging done the right way. 

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The Right Vitamin and Supplement Packaging for the Environment

by David Marinac | December 18, 2014 | 0 Comments | Health Food Packaging

Making a decision about which non-food packaging best suits your needs requires consideration of a number of different factors, some of them more important to consumers than others. Take vitamin and supplement packaging, for example. As industry leaders, we know from experience that consumers care about certain things more than others, things such as strength, convenience, and how well a package preserves the shelf life of its contents.  An additional feature more important to you is whether your vitamin and supplement packaging helps to build your brand. One factor that impacts both your customers and your bottom line is the degree to which your non-food packaging is environmentally responsible. In our view, flexible packaging is the right vitamin and supplement packaging for the environment. 

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