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Cereal Packaging Report 2017

Stand Up Pouches - Product Packaging Done Right

Bridget O'Donnell

Recent Posts

Product Packaging Design Trends: 2018 Forecast

Posted by Bridget O'Donnell

As 2018 begins, many in the packaging industry are wondering what retail packaging trends are set to be popular this year, and equally, what trends we’ll be saying goodbye to in 2018.

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Topics: Custom Printed Flexible Packaging

From Capri Sun to Cabernet: Alcohol Packaging Design for the 21st Century

Posted by Bridget O'Donnell

Many people are familiar with Capri Sun, a juice drink packaged in a foil pouch that includes a straw for drinking the product straight out of the package.

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Topics: Liquid and Spouted Packaging

REVIEW: Kim Kardashian’s KKW Beauty Packaging Fails to Communicate Luxury

Posted by Bridget O'Donnell

With the launch of Kim Kardashian’s recent cosmetics line, KKW Beauty, many consumers are taking to the internet to vent their frustrations over Kim’s lack of attention to detail.

Carrying a price tag that should put them more in line with luxury beauty products, the KKW Beauty line falls short in a number of ways, packaging being a major one. Besides being expensive, difficult to use and low quality, consumers are calling attention to the brand’s lackluster beauty packaging, which is a problem that could easily have been avoided with some careful attention to detail and a better packaging partner.

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Topics: Non Food Packaging

Adding Convenience to Busy Mornings with McCormick's New Custom Printed Pouches

Posted by Bridget O'Donnell

The familiar spice retailer McCormick has recently introduced a series of new breakfast slow-cooker seasoning packets to their offerings.

Packaged in brightly colored custom printed pouches, the seasoning packets also include recipes for their use. The seasoning packets are directly in line with McCormick’s commitment to reduce its carbon footprint, while also creating innovative new solutions for flavoring food in today’s fast-paced world.

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Topics: Food Packaging

Why Natural Food Packaging Can Help Local Brands Get Into Kroger

Posted by Bridget O'Donnell

Ohio grocery brand Kroger recently turned heads in the grocery world by hosting a first-of-its-kind Natural Innovation Summit at its headquarters in Cincinnati.

The summit is a new food marketing strategy that brought more than 50 natural food brands directly to Kroger category managers as part of a larger set of the grocery chain’s initiatives to integrate more natural foods into its stores.

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Topics: Food Packaging

Pointless vs. Purposeful Product Package Designs

Posted by Bridget O'Donnell

Innovation is a key part of any brand’s success, especially now, as the world moves toward a more complex, global marketplace that demands sustainability from companies of all kinds.

Product packaging is just one facet that companies looking to stay current will need to consider as they navigate consumers' rapidly changing expectations. Buyers today demand packaging that is convenient, eco-friendly and well-designed, which means some traditional packaging methods are starting to look more problematic than they are practical.

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Topics: Custom Printed Flexible Packaging

What the Future Holds for Cannabrands and Child Resistant Packaging

Posted by Bridget O'Donnell

There’s no doubt the cannabis market is currently experiencing a major boom, which is set to continue to the tune of around 20 percent per year.

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Topics: Non Food Packaging

Lessons from La Croix: Rebranding Product Packaging Designs to Appeal to a New Generation

Posted by Bridget O'Donnell

How much can product packaging designs affect the success of an item’s following in the marketplace?

A look at the recent success of La Croix’s drink packaging, a now fashionable but once rather obscure soft drink from the Midwest, offers some valuable insights into how to approach food and beverage marketing in the digital age.

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Topics: Liquid and Spouted Packaging

The Purpose of Packaging in a Crowded World

Posted by Bridget O'Donnell

As consumers push for more sustainable options in the marketplace, some have proclaimed the “end of packaging” is near.

However, not all objects are as conveniently self-packaged as bananas and coconuts. While in the future we will certainly need more sustainable packaging with innovative new design solutions, packaging is far from obsolete. To better understand why packaging is necessary, we must first consider what major purposes it serves:

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Topics: Food Packaging

How Mentos Keeps it Fresh with Flexible Gum Packaging

Posted by Bridget O'Donnell

When you hear the word “Velcro,” confectionaries are not likely to be the first thing to enter your mind.

But in an era of more flexible packaging and innovative design, Velcro is venturing out of the clothes closet and into the pantry with some fresh, unique candy packaging applications.

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Topics: Custom Printed Flexible Packaging

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