Juice. Today's consumers, whether they be athletes, artists or a family of four, are consuming juice more than ever. Cranberry, orange, grapefruit, pomegranate, apple, grape and all sorts of mixes,
blends and new concoctions
. Sales are increasing, but so is competition. As a result, it's becoming ever more difficult for producers and distributors to stand out in the marketplace. The challenge is to build your juice brand so the consumer thinks about it as she walks down that long store aisle lined with row upon row of juice boxes, bottles, jugs and cans.
Spouted stand up pouches are an excellent way to build your brand. Also known as spouted stand bags, spouted stand pouches, and custom printed stand up pouches with spouts, stand up bag packaging has several characteristics that will help the shopper build a connection with your product line. He will not only identify your brand with the delicious and nutritious product it is but also with the innovative, highly functional and convenient package in which the juice is packaged, sold and stored at home.
Stand up pouches are available with
easy to use pour spouts
caps. This packaging guards against spillage but, more importantly, protects the juice from vapor, odor, additional unwanted moisture and pests (and we all know how ants love juice!). The barrier film serves to lock in freshness, prolonging the shelf life, flavor, aroma and nutrients.
Your marketing department will love how easy it is to brand your brand using spouted stand up pouches. The wide front and back panels provide ample space to affix company labels. Conversely, you can custom print ingredients, product data, company information, even language promoting your other products, directly onto the bags in up to 10 colors. Or you can combine the two. No matter the choice, the consumer will recognize
When it comes to the consumer concerned with sustainability and company policies regarding the environment, stand up pouches will certainly enhance your brand. Why? Well, not only are the pouches recyclable (almost a must in today's market), but they take up very little room in any landfill, giving the 'green' consumer the comfort of knowing that he has chosen a product that reduces his consumptive waste.
Juice packaging using spouted stand up pouches. Functional, convenient, environmentally sound; all attributes for which you want your brand to be known. Great for the consumer. Great for healthier sales.