Have you looked at how detergent packaging can help you build your brand? Stand up pouches can be a key component in more effectively building your brand in several ways.  We'll look at several of them.  Also known as stand up bags, stand bags and Mylar™ bags;they are constructed from laminating together multiple layers of scientifically designed barrier film.  This process results in product packaging that is durable, protective against vapor, odor and moisture, and is puncture resistant. 

Stand up pouches provide two options for effectively displaying your detergent packaging.  They can stand up on the shelf, thereby standing out from the competition.  Or, with available hang holes (round or sombrero style), smaller packaging (i.e., of less weight), can be displayed by hanging. 

The design of the stand up bags offers exceptional promotional opportunities as well.  This detergent packaging has wide front and back panels that provide ample room for you to apply product labels or custom print information about the detergent, your company and/or, if applicable, your other products. 

 The consumer will also be impressed by the fact that stand up pouches are so convenient to use.  Tear notch openings make for easy and, more importantly, spill-free opening.  Zip lock seal closures protect dry detergent from spillage and unwanted moisture.  For liquid detergent, twist cap pour spouts are user-friendly as well.

One final way that stand up pouches are a great way to build your brand is that they appeal to the consumer concerned about his or her own environmental impact.  Because stand up pouches are recyclable and, they take up very little space in the landfill.

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