Baby food packaging. A special kind of packaging for a very special "end-user", to borrow from our friends in the computer industry. Baby food packaging is also one of the few products where that "end-user" not only doesn't make the buying decision, but really has little to say about it. So, when building your brand for baby food packaging, you are essentially appealing to a consumer who doesn't really consume the product. Interesting when you think about it.

That purchaser, however, is perhaps more concerned about a baby food brand than he or she would be about the brand of any other product. He or she knows that the quality of the brand and the food products it represents is paramount when deciding which food "baby eats". Stand up pouches are likely the best packaging for building the identity of your baby food brand, strengthening the consumer's perception that your products are the best choice. And, as we've heard countless times over the years, perception is reality.

Why stand up pouches? For starters, your brand will be well-served by the fact that this type of packaging keeps out odor, vapor, moisture and pests while, at the same time, keeping in flavor and freshness.  Stand up pouches, also known as stand up bags, are available with pour spouts or "sippy" spouts for liquids and semi liquid baby food products too. Your customers will take comfort knowing that your stand up pouch will safeguard the contents from spoilage, keeping the baby food safe for consumption and extending the shelf life of your product line.  Again, baby food that is a mix or even a powder works perfectly in a stand up bag but gaining in popularity are the spouted stand bags with spouts and caps for the baby to hold onto or "Mom and Dad" to close/secure for later use.

From a visual standpoint, stand up bags are a marketer's dream. The bag design yields wide front and back panels, ideal for your product labels or custom printing of your choice in up to 10 colors. Either way, your packaging will have that "wow" factor a product needs on the shelf to distinguish it from the many other choices. Of course, stand up pouches stand out because they stand up on the shelf, another distinguishing feature.

Finally, your brand will come to be known for convenience as well. Available tear notches make opening a breeze and zip seal closures ensure safe and effective storage, critical when it comes to baby food.  Don't forget the pour spouts and caps we talked about earlier as well.

For many people, generic products are considered satisfactory, especially if they are considered interchangeable. When it comes to baby food however, the brand is often a key factor in any purchase decision. For that reason, stand up pouches are ideal for building your baby food brand.  Did you know stand up bags, stock and plain or custom and printed are recyclable?  Seriously!  Learn more here and below