<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1154466707949783&amp;ev=PageView&amp;noscript=1">
Contact Us Now

Vitamin and Supplement Packaging Done the Right Way—A Review

vitamins1It's no secret that more and more people have become concerned about the health of both the planet and themselves. Consumers are watching what they eat and are more conscious than ever about making sure they get all the vitamins, minerals, and supplements they need to ensure themselves of a healthy diet.  This shift in our society has led to increased competition in the vitamin industry which, if this is what your company does, isn't anything you don't already know.  What you may not know, however (but definitely should!) is that not all vitamin and supplement packaging is created equal. And, given the arena in which your brand competes, you need a package that stands apart from the competition.  Hence, this review of vitamin and packaging done the right way. 

There are, of course, several options for vitamin and supplement packaging, the most common of which are plastic jars or jugs (an especially popular choice for chewable and gummy-style vitamins). This traditional container has provided adequate protection and convenience to consumers for years. Adequate. But superior? What if we told you there was another choice for your brand's protective packaging? There is. And it's called flexible retail packaging.

Before we discuss its benefits, let's talk a bit about what this type of packaging is. Usually made by laminating together multiple layers of scientifically-formulated, FDA-approved and food-grade film, flexible retail packaging is strong, durable, and puncture-resistant, capable of protecting against vapor, odor, moisture, pests, and gas-producing air and UV light if necessary.

This format comes in many varieties including stand up pouches, flat barrier bags, and even spouted stand up bags for liquids. Great, you say, but why is this my best choice? For several reasons, some designed to satisfy the consumer, some to benefit your bottom line, but all to provide the ultimate in protection for your line of products. 

The barrier properties that give flexible bags their strength are also those that preserve the shelf life of the contents. This type of packaging will seal in freshness, nutritional /healthful properties, and flavor when applicable. Optional zip lock closures can further extend your brand's "best by" date. Optional pour spouts and resealable caps make this vitamin and supplement packaging a great choice for liquid products as well.  Jugs and jars?  Not so much. 

Consumers care about packaging strength and product shelf life. You do too, of course, but there are other factors that are of significant, if not equal, importance to you. Such as?  Such as whether your packaging choice can save you money. Flexible retail packaging can.  Here's how:

  • While it's true each package is made from multiple film layers, some styles actually take up to 15 percent less material to make than other plastic bag packaging.
    • Less material means less weight, which translates into reduced fuel consumption per unit during shipping.
  • The strength of this vitamin and supplement packaging also saves you money. You see, because this packaging is so very strong, it requires no inner liner or outer bag, box, carton or other container to fully carry out its functions. This results in savings to you because the costs normally associated with the manufacture, transport, storage and disposal of extra packaging are eliminated.  

In closing, not all vitamin and supplement packaging is the same.  In a world of cut-throat competition choosing flexible retail packaging that protects your products while building your brand and your bottom line could be the wisest choice of all.

vitamin and supplement packaging

Topics: Custom Printed Flexible Packaging, Health Food Packaging

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.