Stand Up Pouches - Product Packaging Done Right

Food Marketing: The Best Way To Package Beef Jerky

Posted by David Marinac

Beef jerky ain't what it used to be.  Once merely a niche food consumed mostly by hikers, backpackers and other "outdoorsy" types, beef jerky (not to mention its more exotic cousins) has gone mainstream.  Now considered a healthy snack because it's an excellent source of protein for those on the run, behind the wheel or at their desks, beef jerky ranks among the most convenient of snack foods enjoyed by Americans.  For that reason, food marketing specifically for beef jerky is an essential component of any brand's success. Using the right barrier bags for beef jerky will go a long way to not only protecting the precious contents but standing out on a retail store shelf.

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Topics: Food Packaging

The Cost of NOT Having The Right Health Food Packaging

Posted by David Marinac

It should come as a surprise to absolutely no one that consumers of health food products are pretty particular. They care about what goes into their bodies, so they care about what goes into health food. If you're in the health food business, your challenge is to distinguish your brand in the marketplace from those who also occupy space on the same store shelves as yours. In order to stand out from the competition, you need to take advantage of all the tools available to you, including packaging. Yes, that's right, packaging. Are you availing yourself of all of the benefits that the right health food packaging provides?  Put another way, have you carefully considered the cost of not having the right health food packaging?

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Topics: Health Food Packaging

The Right Health Food Packaging For The Environment

Posted by David Marinac

As consumers become more health-conscious, health food products have become increasingly popular.  Folks concerned about their well-being are more likely to exercise care in their lifestyle choices, including what they eat.  Not surprisingly, these same people also seem to care more about the environment which is, as it turns out, a factor that provides you with a potential marketing advantage in the hyper-competitive health food market. How?  By using health food packaging that is also environmentally friendly packaging and as good for the environment as your product is for your customers.   Eco-friendly packaging styles such as our stand up pouches, custom printed flat barrier bags, side gusset flexible box bags and the rest of our flexible barrier packaging line.  

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Topics: Health Food Packaging

The Best Health Food Packaging for Building Your Brand

Posted by David Marinac

Brand building is big.  Very big.  In fact, without solid brand recognition, no amount of quality and competitive pricing is likely to ensure the success of your health food products.  Of course, you know this.  But did you know that packaging can be an integral part of brand building, that the right health food packaging can (and, we suggest, should) be part of your comprehensive marketing strategy?  It's true.  As leaders in the packaging industry, we know a little something about this topic, so here's what we think you need to know for you to determine which is the best health food packaging for building your brand. 

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Topics: Health Food Packaging

The Best Health Food Packaging For Beating Your Competition

Posted by David Marinac

There's nothing quite like a little healthy competition, is there?  Whether it's sports, Scrabble, angling for that elusive shopping mall parking spot during the holidays, or simply outdoing your previous personal best, it's a sense of competition that can turn the mundane into the meaningful.  And nowhere is this more true (and competition more meaningful) than in the sale of products such as health food.  The secret weapon that many companies use to gain a competitive advantage is their health food packaging.

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Topics: Health Food Packaging

Problems With Health Food Packaging that Retailers Won’t Tell You

Posted by David Marinac

If you're reading this, you're probably in the health food industry.  You may be a manufacturer or producer, a packaging company, or even a distributor.  Regardless of your role, you know that health food consumers are a particular bunch, perhaps just a little bit more picky than the general shopping population. They have certain expectations about your products and, to a lesser but still important degree, your product packaging as well. In fact, if your health food packaging doesn't meet those expectations, it's likely customer satisfaction will be adversely impacted and, as a result, so will your brand identification. To avoid that undesirable outcome, there are some problems of which you should be aware, specific problems with health food packaging that retailers won't tell you.  

 

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Topics: Health Food Packaging

Inside Report: The Best Tools To Work With Chinese Suppliers

Posted by David Marinac


Many companies want to purchase their flexible retail packaging from Chinese suppliers but have no idea where to start or who to trust.  Packaging your product properly is of utmost importance as you cannot afford to have any negative element such as odor, vapor, moisture, or even UV rays ruin your chances on a retail store shelf.  We are grateful that our clients ask us for guidance and as a result we have put together this guide on tools we use on a regular basis in order to communicate effectively with our overseas suppliers. NOTE…many of the tools we use regularly in the US and North America are not, again, not available in China.  The Chinese government has come a long way in easing restrictions but there are still many sites and tools that are not available.


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Topics: Supply Chain Management

Inside Report: The Real Cost of Shipping Flexible Packaging From China

Posted by David Marinac


We are asked many times from customers both large and small what is the best way to ship from China for their printed flexible packaging and other types of protective packaging. Having been in this industry for over 30 years we have learned a thing or two and believe our insight can be helpful. The Chinese have a very unique way of doing things and knowing how they operate and what is most important to them and how this will affect your orders for flexible retail packaging can make all the difference to a successful relationship with overseas suppliers.

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Topics: Supply Chain Management

The Best Way To Use Chinese Suppliers For Flexible Retail Packaging

Posted by David Marinac


We have heard from countless clients who have attempted to use overseas suppliers for their flexible retail packaging only to become completely frustrated, exasperated, and downright angry at a process that many would feel is flawed yet at the same time holds so much promise for cost reductions and improved quality and efficiency for protective packaging.  Dealing with overseas suppliers such as Chinese factories can and will work if, and only if, you know what you are doing and ask for help along the way.

The key to successfully working with overseas suppliers is to have representation and support from people who have your best interest in mind.  Often a company will reach out and connect with an Asian company via Alibaba or other overseas website portal and “chat” with someone having an American sounding name like Sam or Alice (remember rarely can you pick up the phone and call them…you can chat and send emails back and forth).  When someone tries to go it alone and handle things themselves, without question, 100% of the time, they will lose, end of story.  This isn’t meant to say they were screwed or that overseas companies cannot deliver, quite the contrary, but I am emphasizing the need for representation and support from a company that understands the culture, language, and nuances of the Chinese people and more importantly with the executive management of these companies, as they will be the ones making final decisions on your project.

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Topics: Supply Chain Management

Inside Report: Problems When Using Chinese Manufacturing for Retail Packaging

Posted by David Marinac

We have so many customers who come to us after they have used Chinese manufacturing for their retail packaging wondering why they tried to go this route alone.  They are desperate, frustrated, and often out tens of thousands of dollars and still don’t have their stand up pouches, barrier bags, or other type of printed retail packaging.  Chinese manufacturing for protective packaging can work but there are serious issues and problems that any size firm must be prepared to deal with. 


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Topics: Supply Chain Management