Stand Up Pouches - Product Packaging Done Right

The Right Vitamin and Supplement Packaging for the Environment

Posted by David Marinac

Making a decision about which non-food packaging best suits your needs requires consideration of a number of different factors, some of them more important to consumers than others. Take vitamin and supplement packaging, for example. As industry leaders, we know from experience that consumers care about certain things more than others, things such as strength, convenience, and how well a package preserves the shelf life of its contents.  An additional feature more important to you is whether your vitamin and supplement packaging helps to build your brand. One factor that impacts both your customers and your bottom line is the degree to which your non-food packaging is environmentally responsible. In our view, flexible packaging is the right vitamin and supplement packaging for the environment. 

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Topics: Health Food Packaging

Inside Report: 3 Questions Decision Makers Are Afraid to Ask Pertaining To Flexible Retail Packaging

Posted by David Marinac

I’ve been in this business for over 30 years and I’ve been fortunate to have seen some very cool trends in food marketing come and go.  I’ve seen paperboard packaging evolve from down and dirty plain corrugated bins holding plastic bags to full litho color wrapped boxes as well as folding cartons and clamshells and now flat bottom flexible box bags and large capacity spouted stand up pouches for liquids that are made to replace gallon jugs.  The point is, food marketing is a moving target and pertains not only to the product itself but the consumer and just as important to the retailer.  You can have a great product that consumers want but if you haven’t satisfied the major retailers or hit their price points, you are in trouble.  Or, if you have a great relationship with retailers but have packaging that is clunky and not consumer friendly, your chances of retail success are limited.

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Topics: Food Packaging, Supply Chain Management

Branding Food – What The PLMA Show Confirmed For Me – A Review

Posted by David Marinac

I recently returned from the Private Label Manufacturing Association (PLMA) show in Chicago and was energized and amazed at how far we’ve come as an industry in regards to branding food.  Never before have I seen such diversity in the packaging of foods ranging from cheese, jerky, peanuts, baking mixes and even sauces.  I saw glass and plastic bottles and jars along with boxes and folding cartons and even clamshells and Tetra Pak aseptic packaging for not just liquids but dried spices and condiments.  But nothing compared to the amount of flexible retail packaging I saw this year.  From flat barrier bags to stock stand up pouches and custom stand up bags, flexible retail packaging was everywhere.  But why?

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Topics: Custom Printed Flexible Packaging

Popcorn Packaging: Where Dreams Come True

Posted by Jamie Berling

What sort of impact can popcorn packaging have on a company’s overall success story? Just ask one of our clients, Farmer Gene’s Tiny But Mighty Popcorn. TBM Popcorn, carefully packaged in stand up pouches, was recently featured on....THE DISNEY CHANNEL!

It’s no surprise that Farmer Gene’s Tiny But Mighty Popcorn has received media attention. After all, it is well deserved. The unique farm in Iowa that only grows popcorn has the process down to an art. With three generations of corn growing secrets passed down, any popcorn connoisseur will quickly realize the superior quality of the popcorn in addition to the hard work and care that goes on behind the scenes.

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Topics: Client Success Stories

A Review Of Health Food Packaging Styles and Their Costs

Posted by David Marinac

Health food packaging comes in pretty much, as the saying goes, all shapes and sizes.  Boxes, bags, cartons, bottles, canisters, you name it, health food can be packaged in it.  From this consumers might conclude that packaging is interchangeable and that it really doesn't matter which type of protective packaging the specific product may be sold in.  As leaders in flexible retail packaging, we know differently.  We expect that you do too.  However, if you don't, allow us to give you a bit of a review of health food packaging styles and their costs.  

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Topics: Health Food Packaging

The Best Vitamin and Supplement Packaging for Building Your Brand

Posted by David Marinac

Effective sales and marketing are critical to the success of your vitamin and supplement brand. Consumers need to know who you are, what you sell, and why you're better than your competition. As one of the leaders in the ultra-competitive protective packaging industry, we know a little bit about such things, so we thought we'd share with you some thoughts about choosing the best vitamin and supplement packaging for building your brand. After all, at the end of the day, if your brand isn't easily recognizable, isn't memorable for all the right reasons, the quality and price of your product line simply won't matter. 

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Topics: Non Food Packaging

A Review of Vitamin and Supplement Packaging Styles--Which is Best?

Posted by David Marinac

Vitamin and supplement packaging is an integral part of the industry. The foil pouch packaging you choose can have a significant effect on your costs, customer satisfaction and, as a result, your bottom line.  Although price and quality are, of course, the major factors impacting your brand's success, choosing the right packaging can also yield substantial benefits. As leaders in the protective packaging industry, we know a thing or two about vitamin and supplement packaging styles and their respective benefits. Full disclosure: We make a certain kind of protective packaging, but the choice of which packaging is most suitable for you is, of course, subject to the particular characteristics of your products and needs of your brand.

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Topics: Non Food Packaging

The Best Types of Popcorn Packaging

Posted by Mallory Fetchu

The demand for pre-popped popcorn is on the rise in the US. Experts say it’s one of the fastest growing markets in the snack food industry. With that being said, many people have come to us wondering about the best way to package their popcorn. We understand that the market is becoming very crowded so it is vital that your popcorn packaging stands out. In this article, we’ll take a look at some of the best (and worst) ways to package pre popped popcorn.

First, let’s review the most popular types of packaging for pre popped popcorn:

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Port Congestion On The West Coast—Now The Real Pain Begins!

Posted by David Marinac

As many know, we’ve been dealing with labor unrest with longshore workers on the west coast…what initially was thought to be in the Los Angeles-Long Beach area…the largest container gateway into the US, but that has evolved into increased traffic flowing into the Seattle and Tacoma area.  What this has done has given both LA and Seattle/Tacoma longshore workers (and their International Longshore and Warehouse Union) an incredible amount of bargaining leverage.

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Which Baby Food Packaging Is Best When It Comes To Safety and Storage?

Posted by David Marinac

Baby food packaging is anything but child's play. If you're in the industry, you know exactly what we mean. While all protective packaging is important, there's probably no food packaging more important to consumers for whom product safety is paramount. One need only think back to the tainted formula from China a few years back to bring the issue into clear, if not chilling, focus. So, which baby food packaging is best when it comes to safety (and storage)?

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Topics: Food Packaging, baby food packaging