Stand Up Pouches - Product Packaging Done Right

How Protective Packaging Can Help Rebrand Kraft Heinz Co.

Posted by David Marinac

If you haven’t heard, two mega food brands have merged to form the world’s 5th largest food and beverage company. Kraft Foods, famous for its macaroni and cheese, and Heinz, famous for its ketchup, have banded together to boost profits and share revenue of $28 million. The two companies will be renamed as Kraft Heinz Co.

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Environmentally Friendly Packaging for Retail—A Review  

Posted by David Marinac

Your customers care about environmentally friendly packaging now more than ever. Despite recycling statistics indicating that only 35% of US citizens recycle , consumer surveys are telling a different story. A survey conducted by Forum For The Future suggests that 62% of consumers feel negatively toward brands that do not use eco-friendly packaging. Although the numbers do not necessarily align with the percentage of Americans who actively recycle, it’s clear that the majority of US citizens have at least a moderate concern when it comes to recycling.

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Keep Fresh Bags: Packaging Makes A Difference-A Review  

Posted by David Marinac

Everywhere we look at the grocery store food marketing of processed foods with little nutritional value line the store shelves. From snack cakes to pudding, it isn’t a wonder why there is a concern over America’s growing waistlines. Not to mention, it doesn’t take much to keep Twinkies or other snacks fresh for an extended period of time. Processed food has a longer shelf life, and it’s easy to add pizzazz to packaging to catch the eyes of browsers in the aisle.

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Ditch The Box: How to Seal Stand Up Pouches

Posted by Jamie Berling

Have you ever wondered how to seal stand up pouches? As flexible packaging experts, we strive to provide our customers with the pertinent information they need to come out on top, with the very best stand up pouch packaging. This is why we invited Sealer Sales expert Stephanie Hwang to our Ditch The Box radio show. The focal point of this episode is on the sealing aspect of flexible retail packaging. Marketing Coordinator at Sealer Sales in L.A., Stephanie is a pouch-sealing expert. She helps our clients find the very best heat sealers for their particular style of stand up pouch.

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Topics: Custom Printed Flexible Packaging

4 Steps to Finding the Perfect Protective Packaging

Posted by David Marinac

Whether it’s a conscious realization or not, product packaging is a big deal to your customers. They spend a considerable amount of time browsing grocery and department store aisles while staring at thousands of product packages. If you’re lucky enough, your product in particular will catch their eye. If not, your customer will keep searching until your competitor’s product is in their hands.

But it doesn’t have to be that way.

The trick to landing in your customers’ shopping cart starts with your product packaging. There’s an overwhelming amount of options and features to choose from, and selecting the perfect packaging might feel like a hike up Mount Everest. But don’t worry—we’re here to make your search a bit simpler with these 4 simple steps.

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Topics: Custom Printed Flexible Packaging

6 Lessons Our Protective Packaging Competitors Taught Us

Posted by David Marinac

Do you enjoy competition? Whether you are or aren’t a fan of sharing the playing field, competitors are a part of your business life. Some choose to make sworn enemies from their competitors, but we have a different approach here at StandUpPouches.net. Sure, we might not be the biggest guy on the block (yet), but rest assured we’re closing the gap and taking notes to improve our own customer experience.

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Topics: Custom Printed Flexible Packaging

3 Ways Protective Packaging Can Improve Food Marketing

Posted by David Marinac

There are top dogs in every industry. Whether you are coming from the food market, pet products, wine and alcohol, and every industry in between, there are dry cut thought leaders. There’s no denying that food marketing spells big competition, but the good news is that we can learn from their steps to success.

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Topics: Food Packaging

Food Industry Expert Jason Wong Joins the Conversation

Posted by Jamie Berling

Ditch The Box welcomes industry expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason's inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole.

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Topics: Food Packaging

Why Having Your Artwork for Stand Up Pouches Makes a Difference

Posted by Mallory Fetchu

This post originally appeared in February 2014 on StandUpPouches.net's Help Center blog. It has been edited for clarity.

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Topics: Help Center

Chinese Factories & Protective Packaging MISCONCEPTIONS

Posted by David Marinac

Do you shudder at the thought of Chinese factories? If so, you are amongst thousands of other marketing managers, VPs, and decisions makers that are untrusting of China-based manufacturers. You’d rather climb the Great Wall of China than consider protective packaging from a Chinese plant.

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Topics: Custom Printed Flexible Packaging