Stand Up Pouches - Product Packaging Done Right

The Best Protein Powder Packaging To Build Your Brand

Posted by David Marinac

When it comes to our Daily Recommended Allowances for dietary intake, many of us don't consume the amount of vitamins, minerals and other nutrients that we should. Fortunately, there are supplemental products that can help us bridge the gap between what we should be ingesting and what we actually do, protein powder among the most popular.  Once considered a niche product for bodybuilders and other fitness types, protein powder today is a common addition to millions of diets as people have discovered it is a convenient way to ensure that they get the proper amount of protein, a macronutrient.  If you're reading this, you probably know these things already.  What you probably also know is that the marketplace has gotten hyper-competitive and distinguishing yourself in the marketplace has become increasingly challenging.  As leaders in the packaging industry, we'd like to share with you our thoughts on how you can build your brand using particular types of protein powder packaging.

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The Best Styles of Baby Food Packaging To Build Your Brand

Posted by David Marinac

Baby food packaging - not exactly the most interesting subject, is it? And certainly not for consumers.  In fact, it's tempting to think that consumers don't care about the packaging at all, which makes it tempting for you to assign less importance to packaging as well. Based on our standing in the packaging industry, we suggest ignoring packaging would be a mistake. Your choice of packaging may significantly impact consumer perception of your product line and, ultimately, your brand.  There are, of course, many options available to you.  Following are some of what we believe are important factors to consider when choosing the best style of baby food packaging to build your brand.

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Flexible Retail Packaging -- October's Fast Five

Posted by David Marinac

While we continue to concentrate on flexible retail packaging for our clients in North America, packaging in general continues to be a "hot" topic throughout the world.  Here are this month's best articles so far:
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The Best Flexible Protective Packaging Versus Glass Jars

Posted by David Marinac

Consumers don't give much thought to packaging-well, at least not as long as it does what it's supposed to do.  When it doesn't, however, you've got a customer satisfaction issue, or should we say, a "lack of customer satisfaction" issue.  Baby food packaging provides a perfect illustration to show you what we mean.  For decades now, glass jars have been the packaging of choice for many types of baby food regardless of brand, probably because (at least in part) consumers are comfortable with them.  That doesn't mean, however, that there isn't a better packaging choice available.  Such as?  Well, such as flexible protective packaging, which may actually be the best baby food packaging on the market, especially when compared to glass jars.

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The Best Baby Food Packaging For The Money

Posted by David Marinac

You're reading this so there's probably not much we need to tell you about baby food.  Which is good, because we're not in the baby food business.  We are, however, in the packaging business, so there are a few things we can tell you about baby food packaging.  Such as?  Such as not all baby food packaging is the same. Such as some types are more convenient to use than others.  The right choice can actually increase your sales by enhancing the reputation of your brand.  And that's not even a full list.  So here are some things we think you should know to better enable you to choose the best baby food packaging for the money.

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The Rise of a Brand: How Packaging Helped Barnana Become a Leader in the Health Food Industry

Posted by Mallory Fetchu

Imagine this, you’ve just signed deals with Whole Foods and Wegmans and they want your product on the shelves within the next 3 months. Now imagine this, you’ve got little to no product and haven’t even thought about the packaging. This happens more often than not, but as many companies have shown, it is possible to rise above these issues and create a healthy future for your brand. This is the true story of how Barnana got their start, and how packaging helped turn them into a leading brand in the health food industry.

Barnana’s Founder, Caue Suplicy, grew up in Curitiba, Brasil. One day his father brought home an old skylight and quickly realized it could be used as a natural dehydrator.  He tested the dehydrator out with fresh peeled bananas and they soon became a family favorite.  They were not only a healthy option, but they tasted sweet and lasted for months making them the perfect snack for all to enjoy.

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Health Food Packaging Done The Right Way

Posted by David Marinac

If you're reading this, you already know that health food is a booming business.  In fact, it's never been better. More consumers are focused on their personal health than ever and health food is considered by many to be the best option for taking care of oneself and for managing weight problems.  Health food also avoids the whole GMO issue that concerns so many people. 

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Flat Bottom Stand Up Bags Versus Plastic Cans—For Protein Powder Packaging

Posted by David Marinac

If you're reading this, you probably know all about protein powder.  Such as, for example, that the most common type of protein powder packaging is a plastic can or jar. You make it your business to learn all you can about protein powder to gain any advantage that will give you a leg up in the marketplace. After all, at the end of the day, it all comes down to beating the competition.  Our standing in the packaging industry has given us a healthy appreciation for the fact that the line between being an industry leader and an also-ran is often very fine.  Your choice of packaging is one factor that can impact which side of the line you end up on, which is why we provide this comparison of plastic cans versus flat bottom stand up bags for protein powder packaging.  

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Food Marketing: The Best Way To Package Beef Jerky

Posted by David Marinac

Beef jerky ain't what it used to be.  Once merely a niche food consumed mostly by hikers, backpackers and other "outdoorsy" types, beef jerky (not to mention its more exotic cousins) has gone mainstream.  Now considered a healthy snack because it's an excellent source of protein for those on the run, behind the wheel or at their desks, beef jerky ranks among the most convenient of snack foods enjoyed by Americans.  For that reason, food marketing specifically for beef jerky is an essential component of any brand's success. Using the right barrier bags for beef jerky will go a long way to not only protecting the precious contents but standing out on a retail store shelf.

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Topics: Food Packaging

The Cost of NOT Having The Right Health Food Packaging

Posted by David Marinac

It should come as a surprise to absolutely no one that consumers of health food products are pretty particular. They care about what goes into their bodies, so they care about what goes into health food. If you're in the health food business, your challenge is to distinguish your brand in the marketplace from those who also occupy space on the same store shelves as yours. In order to stand out from the competition, you need to take advantage of all the tools available to you, including packaging. Yes, that's right, packaging. Are you availing yourself of all of the benefits that the right health food packaging provides?  Put another way, have you carefully considered the cost of not having the right health food packaging?

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Topics: Health Food Packaging