Stand Up Pouches - Product Packaging Done Right

3 Ways to Make Flexible Retail Packaging User Friendly

Posted by Brittany Nader

Across the globe, both mom-and-pop shops and big brands alike are rethinking the way their products are being presented to customers.

In a world where traditional advertising and sales aren’t reaching prospects like they used to, companies know packaging plays a powerful role in a brand’s overall marketing strategy. It’s the first thing people see, touch, and experience when coming in contact with your product. To stay ahead of the game, brands are ditching traditional boxes, bottles, cans, and jars and are embracing flexible retail packaging that reflects the quality and distinctiveness of their products.

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How to Design Health Food Packaging Branding that Appeals to Kids

Posted by Brittany Nader

From Tony the Tiger to Chuck E. Cheese, food companies have been using cartoon animals in their branding for decades to attract kids to their products. If the packaging is fun, it will speak to younger consumers.

Mascots and characters of this nature are memorable, and children associate them with their favorite foods, making them more likely to choose those products time and time again. A wide range of industries that make products for kids have found great success using this kind of marketing technique, which we’ve learned can now be used for healthier products traditionally marketed to adults.
(Image Source: http://www.bioethics.net/)

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A New Way to Use Flexible Retail Packaging for Medicine  

Posted by Brittany Nader

We know in the flexible retail packaging industry that no two pouches are alike.

Special material and design goes into making the packages for specific products. Paying close attention to these components is vital for the safety of the consumer and the longevity of the product inside. The size and shape of the packaging must also be conducive to consumers’ lifestyles and have the ability to stand out in various retail locations. The good news is that suppliers have the ability to offer manufactures a wide range of options that suit their product’s particular needs. 

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How Trader Joe’s Uses Retail Packaging for Marketing Success 

Posted by Brittany Nader

Many companies using flexible retail packaging to protect their products are eager to get their goods in health food stores.

With more consumers embracing healthy lifestyles – and expecting companies to develop products that suit their particular dietary needs – natural-food markets and shops are prime real estate for today’s producers. Whole Foods and Trader Joe’s are two of the largest retail chains specializing in organic goods and filling aisles with products from companies in the health-food space. While Whole Foods achieves success with its large store spaces and sophisticated, upscale look, Trader Joe’s is making waves as the smaller, funkier, tiny-but-mighty alternative.

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Why Big Brands are Returning to their Roots for New Beverage Packaging

Posted by Brittany Nader

Traditionally, when companies go through a brand refresh, they spend time developing fresh, new designs for their product packaging. Focusing on consumer trends and preferences is key to developing a sleek, modern look for their new brand initiatives.

Nowadays, more companies – particularly those in the drink industry – are digging up ideas from their brand heritage for new beverage packaging designs.

Taking elements from the past is a smart way for companies to remind customers of the company’s legacy and how it continues to stay true to its values – even while retooling or developing a new product.

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Choosing Unique Food Packaging for Unconventional Food 

Posted by Brittany Nader

Will edible insects be the hot new way consumers get their protein on the go?

It may sound gross, but chefs and food manufacturers alike are pushing bugs into the mainstream as a legitimate snack and cooking ingredient. According to Chef Michael McGreal, cricket flour can add flavorless nutrients to a variety of dishes, while mealworms can be prepared as an alternative to ground turkey or chicken. Because insect growth rates are high, and they’re easy to process, producers can quickly pump out new food products using this “alternative” source of protein. (Image Source: http://www.buggrub.com/)

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Why Shipping Flexible Retail Packaging is Better for the Environment

Posted by Brittany Nader

We’re seeing more and more of today’s manufacturers changing up their product offerings and production procedures to reduce their carbon footprint. Companies know in order to stay competitive, they’ve got to listen to customers and determine what value they can provide with their product offerings. Consumers these days want to purchase from companies that care about the earth and address environmental concerns. Manufacturers may do everything they can to ensure they’re maintaining sustainability initiatives in the production of their goods, but how can they be sure their retail packaging supplier is doing the same? 

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Why a Retail Packaging Relationship Leads to Better Brand Building

Posted by Brittany Nader

Thanks to technological advancements and rapid product launches, new trends are sweeping the food and beverage industry.

Changing consumer habits are having a major impact on what and how producers are manufacturing and packaging their foods. Today’s shoppers are influenced by more in-depth news coverage of the ingredients inside the products they consume, along with heightened exposure of the practices and procedures of big-name companies. Consumers’ lifestyles are also changing in our past-faced world, and food and beverage companies must pay close attention to how this impacts sales of their products.

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Reinvent the Beverage Industry with Flexible Retail Packaging

Posted by Brittany Nader

Increased concerns about the environmental impact of plastic bottles have hit a nerve with both customers and retail stores across the globe.

Supermarkets are banning the sale of plastic water bottles in their stores, instead providing refilling stations that require shoppers to bring in their own reusable beverage containers. This decision has been met with its fair share of backlash from bottled water manufacturers — but the reality is, more companies and consumers are taking action to reduce litter and make the world a sustainable place by choosing eco-friendly solutions for both food and beverages.  

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Using Pouch Styles to Communicate Your Product’s Health Benefits

Posted by Brittany Nader

Buzzwords like “natural” and “organic” are plastered all over food packaging in stores, but how can consumers really be sure these products are providing adequate nutrition?

Food and beverage manufacturers are sparking a new demand for clearer health claims wording on product packaging so they can properly communicate the benefits of their goods to customers.

Even nutritionists are pointing out how unclear wording on retail packaging is preventing the public from making healthy choices. Further, sticking to stringent, formal, approved health claim jargon makes it difficult for manufacturers to include creative, enticing words on their goods.

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