Making a decision about which non-food packaging best suits your needs requires consideration of a number of different factors, some of them more important to consumers than others. Take vitamin and supplement packaging, for example. As industry leaders, we know from experience that consumers care about certain things more than others, things such as strength, convenience, and how well a package preserves the shelf life of its contents. An additional feature more important to you is whether your vitamin and supplement packaging helps to build your brand. One factor that impacts both your customers and your bottom line is the degree to which your non-food packaging is environmentally responsible. In our view, flexible packaging is the right vitamin and supplement packaging for the environment.