Stand Up Pouches - Product Packaging Done Right

The Best Health Food Packaging for Building Your Brand

Posted by David Marinac

Brand building is big.  Very big.  In fact, without solid brand recognition, no amount of quality and competitive pricing is likely to ensure the success of your health food products.  Of course, you know this.  But did you know that packaging can be an integral part of brand building, that the right health food packaging can (and, we suggest, should) be part of your comprehensive marketing strategy?  It's true.  As leaders in the packaging industry, we know a little something about this topic, so here's what we think you need to know for you to determine which is the best health food packaging for building your brand. 

Read More

Topics: Health Food Packaging

The Best Health Food Packaging For Beating Your Competition

Posted by David Marinac

There's nothing quite like a little healthy competition, is there?  Whether it's sports, Scrabble, angling for that elusive shopping mall parking spot during the holidays, or simply outdoing your previous personal best, it's a sense of competition that can turn the mundane into the meaningful.  And nowhere is this more true (and competition more meaningful) than in the sale of products such as health food.  The secret weapon that many companies use to gain a competitive advantage is their health food packaging.

Read More

Topics: Health Food Packaging

Problems With Health Food Packaging that Retailers Won’t Tell You

Posted by David Marinac

If you're reading this, you're probably in the health food industry.  You may be a manufacturer or producer, a packaging company, or even a distributor.  Regardless of your role, you know that health food consumers are a particular bunch, perhaps just a little bit more picky than the general shopping population. They have certain expectations about your products and, to a lesser but still important degree, your product packaging as well. In fact, if your health food packaging doesn't meet those expectations, it's likely customer satisfaction will be adversely impacted and, as a result, so will your brand identification. To avoid that undesirable outcome, there are some problems of which you should be aware, specific problems with health food packaging that retailers won't tell you.  

 

Read More

Topics: Health Food Packaging

Inside Report: The Best Tools To Work With Chinese Suppliers

Posted by David Marinac


Many companies want to purchase their flexible retail packaging from Chinese suppliers but have no idea where to start or who to trust.  Packaging your product properly is of utmost importance as you cannot afford to have any negative element such as odor, vapor, moisture, or even UV rays ruin your chances on a retail store shelf.  We are grateful that our clients ask us for guidance and as a result we have put together this guide on tools we use on a regular basis in order to communicate effectively with our overseas suppliers. NOTE…many of the tools we use regularly in the US and North America are not, again, not available in China.  The Chinese government has come a long way in easing restrictions but there are still many sites and tools that are not available.


Read More

Topics: Supply Chain Management

Inside Report: The Real Cost of Shipping Flexible Packaging From China

Posted by David Marinac


We are asked many times from customers both large and small what is the best way to ship from China for their printed flexible packaging and other types of protective packaging. Having been in this industry for over 30 years we have learned a thing or two and believe our insight can be helpful. The Chinese have a very unique way of doing things and knowing how they operate and what is most important to them and how this will affect your orders for flexible retail packaging can make all the difference to a successful relationship with overseas suppliers.

Read More

Topics: Supply Chain Management

The Best Way To Use Chinese Suppliers For Flexible Retail Packaging

Posted by David Marinac


We have heard from countless clients who have attempted to use overseas suppliers for their flexible retail packaging only to become completely frustrated, exasperated, and downright angry at a process that many would feel is flawed yet at the same time holds so much promise for cost reductions and improved quality and efficiency for protective packaging.  Dealing with overseas suppliers such as Chinese factories can and will work if, and only if, you know what you are doing and ask for help along the way.

The key to successfully working with overseas suppliers is to have representation and support from people who have your best interest in mind.  Often a company will reach out and connect with an Asian company via Alibaba or other overseas website portal and “chat” with someone having an American sounding name like Sam or Alice (remember rarely can you pick up the phone and call them…you can chat and send emails back and forth).  When someone tries to go it alone and handle things themselves, without question, 100% of the time, they will lose, end of story.  This isn’t meant to say they were screwed or that overseas companies cannot deliver, quite the contrary, but I am emphasizing the need for representation and support from a company that understands the culture, language, and nuances of the Chinese people and more importantly with the executive management of these companies, as they will be the ones making final decisions on your project.

Read More

Topics: Supply Chain Management

Inside Report: Problems When Using Chinese Manufacturing for Retail Packaging

Posted by David Marinac

We have so many customers who come to us after they have used Chinese manufacturing for their retail packaging wondering why they tried to go this route alone.  They are desperate, frustrated, and often out tens of thousands of dollars and still don’t have their stand up pouches, barrier bags, or other type of printed retail packaging.  Chinese manufacturing for protective packaging can work but there are serious issues and problems that any size firm must be prepared to deal with. 


Read More

Topics: Supply Chain Management

Foil Pouches for Retail Packaging – Clear Film Versus Foil

Posted by David Marinac

If you are reading this, it's likely you are already aware that a foil pouch is an outstanding example of retail packaging that protects and keeps its contents fresher for longer. Perhaps you even use them to promote your brand. If so, you have first-hand experience with the strength, durability, versatility, convenience and value of foil pouches. There is a decision you have to make though:  What material should serve as the barrier for your retail packaging?  Clear film or opaque foil?  Let's compare them both.

Read More

Topics: Custom Printed Flexible Packaging

Coffee Packaging Bags – A Review of Styles and Features

Posted by David Marinac

Many of our customers ask what the best options are for coffee packaging bags.  Being a leader in the flexible packaging industry for over 30 years we are more than happy to oblige.  Coffee packaging bags are made from layers of laminated barrier film that are designed to protect the precious coffee (whether ground or whole bean) from moisture, vapor, odor, or any other negative elements. Historically one of the main layers of coffee packaging bags was aluminum foil, thought to be the best material available (at one time it was). However, new film structures and new coffee bag styles are taking the industry by storm.

Read More

Topics: Coffee and Tea Packaging

Coffee Bags For Sale – A Packaging Partner Versus A Supplier

Posted by David Marinac

A coffee roaster will often ask if we have coffee bags for sale and I want to answer (but I don’t) do you want a packaging partner for just a supplier?  There is a big difference.  So regardless if you are packaging coffee beans, ground coffee, or flavored coffee, I wanted to take the time to explain the differences between the two.

Rigid Versus Flexible

Read More

Topics: Custom Printed Flexible Packaging