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Visual Branding Lessons from Starbucks Unicorn Frappuccino

by Jamie Berling | April 27, 2017 | 0 Comments | Coffee and Tea Packaging

Starbucks' infamous Unicorn Frappuccino has made big headlines — some people love it, some are complaining about the unhealthiness of it, and most are probably sick of hearing about it.

However, we must tip our hats to the team at Starbucks who came up with this brilliant idea.

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Product Date Labels on Food Packaging: What Do They Mean?

by Jamie Berling | February 24, 2017 | 0 Comments | Food Packaging

"91% of consumers have mistakenly thrown away past-date food, even though the label only signals the manufacturer's guess at its peak quality"  

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A Happy Trail to Success: Chili Mix in Stand Up Pouches

by Jamie Berling | May 6, 2015 | 0 Comments | Client Success Stories

Introducing…. Happy Trails Chili Company!

  • Premium
  • Bold
  • Irresistible
  • Hearty
  • Champion

These are just some words commonly associated with this company.

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Ditch The Box: How to Seal Stand Up Pouches

by Jamie Berling | March 19, 2015 | 0 Comments | Custom Printed Flexible Packaging

Have you ever wondered how to seal stand up pouches? As flexible packaging experts, we strive to provide our customers with the pertinent information they need to come out on top, with the very best stand up pouch packaging. This is why we invited Sealer Sales expert Stephanie Hwang to our Ditch The Box radio show. The focal point of this episode is on the sealing aspect of flexible retail packaging. Marketing Coordinator at Sealer Sales in L.A., Stephanie is a pouch-sealing expert. She helps our clients find the very best heat sealers for their particular style of stand up pouch.

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Food Industry Expert Jason Wong Joins the Conversation

by Jamie Berling | March 6, 2015 | 0 Comments | Food Packaging

Ditch The Box welcomes industry expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason's inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole.

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Ditch The Box Welcomes Gary Bowen: On Flexible Packaging

by Jamie Berling | February 27, 2015 | 0 Comments | Food Packaging, Custom Printed Flexible Packaging

Did you miss our latest episode of Ditch The Box? Don’t worry, you can still reap the benefits of packaging expert Gary Bowen’s advice here:

Our latest Ditch The Box episode welcomed packaging expert Gary Bowen from Shannon Packaging. During the show, Gary and the CEO of StandUpPouches.Net, David Marinac, covered many topics within the flexible retail packaging realm. Gary offered huge insight on flexible packaging and where he sees the industry heading in the future.

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ATTENTION: Product Packaging Matters to Customers

by Jamie Berling | February 24, 2015 | 0 Comments | Food Packaging, Custom Printed Flexible Packaging

The way you choose to package your product greatly impacts a potential buyer's decision making process. Product packaging matters. Check it out:

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Why Holy Kakow Chose Stand Up Pouches For Powder Packaging

by Jamie Berling | February 20, 2015 | 0 Comments | Client Success Stories

What is Holy Kakow?

Holy Kakow was derived from one single idea…. To create delicious chocolate. But there was a catch… Wyatt Woods and Donald Tyler wanted to create amazing chocolate using ONLY high quality, fair trade, organic and sustainable ingredients. This was not an easy feat. Not only did Holy Kakow bring this idea to fruition, they did so with enormous success while sticking to their fundamental values. Because of their hard work, dedication, and perseverance, the social and ecological footprint of their success is vastly minimized. “Our mission is to improve the health of the planet, its people, and their communities and make some the finest chocolate in the process!” – Holy Kakow

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DITCH THE BOX: A Flexible Retail Packaging Radio Show

by Jamie Berling | February 18, 2015 | 0 Comments | Custom Printed Flexible Packaging

We have exciting news to share today. Stand Up Pouches is entering the radio realm. Introducing our new radio show: Ditch The Box.

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Stand Up Pouches & BOLA Granola: A Success Story

by Jamie Berling | February 6, 2015 | 0 Comments | Client Success Stories

Go to google and type in two words: BOLA Granola. What you will find next is an overwhelming amount of information and articles containing these key phrases: “Best granola,” “Continues to expand,” “Delicious,” and “Buyers best friend.” BOLA Granola didn’t just appear here at the top of the granola industry. It took a lot of hard work and dedication. How do you get your brand to this level? This is the true story of how Michele Miller had an inspiring vision, created an awesome product, allowed our packaging experts to help build her brand, and experienced resulting success.

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