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How Purina Makes Packaging Dog Food a Personalized Experience

Purina Just Right Dog Food Packaging

Did you know November is Adopt a Senior Pet Month? To celebrate, shelters and adoption centers around the United States are waiving fees for those who choose to give a forever home to older cats and dogs.

As a result, more pet owners are searching for the right kind of pet food to fit the unique needs of their aging fur friends. The pet food packaging industry will see a growth of 8.29 percent over the next few years, with the market projected to reach $9,604 by 2022. This surge has been prompted by pet brands’ commitment to delivering more personalized experiences with their pet food and using dog food packaging as a tool to educate consumers about their animals’ health and wellbeing. 

A number of pet food startups are paving the way in this industry with innovative new products that make animal nutrition easier for pet owners to understand. Large brands, too, are retooling their products and procedures based on customer feedback and trend forecasting. Purina’s Just Right brand of dog food is a perfect example of growth and advancement in the pet market – the personalized dog food varieties uniquely blend technology, social media, one-on-one customer attention, and creative dog food packaging to deliver an interactive and highly memorable experience for pet owners.

Purina Dog Food Packaging

Pet owners can customize their Just Right dog food stand up pouches to include a photo of their own dog, along with food containing the ingredients and nutrients specific to their pet’s needs. When they log on to Purina’s Just Right website, they can also fill out a profile that lets them create their very own variety of dog food.

The custom-tailored packaging and product will then arrive on their doorstep, and they will never run out if they choose the innovative replenishment option, which delivers a new bag before their current supply runs out. 

The rise in clients seeking out high-quality, customized packaging is already affecting sales in the market. Allowing customers to personalize their products to suit the specific needs of their animals lets companies to put their brand in the hands of customers, which strengthens relationships and brand loyalty.

Purina recently chose to undergo a packaging refresh for this advanced new form of supplying pet food to their customers, replacing small photos of each dog on the labels with larger images that put each owner’s pet front and center of their big bags for packaging dog food. When the customer opens that box, the first thing they see is their precious pup’s picture on their custom-printed dog food bags, creating a great first impression that evokes an emotional response and connects the consumer with the product and brand on a much deeper level.

The company built the Just Right brand based on pet owners’ input and feedback, and allowing each person to upload a photo of their dog via social media or the brand’s website fosters a user experience and method of connection that has become instinctual to today’s modern consumer. Putting control in your customer’s hands allows brands to observe the kinds of packaging designs and ingredients people most desire, which can inspire the company when they get to work creating the designs that will appear on their new forms of packaging dog food.

Making customers – and their pets – the stars of the show and helps businesses better design their product packaging so it is bold, personalized, modern, and makes a lasting impression on their loyal audiences.

(Image Sources: Purina, MomStart)

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Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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