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New Dog Food Packaging Helps Pet Startups Stand Out

Be My Baby Dog Products in Big Bags for Packaging Dog Food

Great news for animal lovers – the U.S. pet products and services market is on a major upswing, with startups driving exciting new innovation and growth in the industry.

In fact, pet product sales are expected to hit a whopping $91 billion by 2019, according to Packaged Facts. As our so-called sharing economy continues to take off, we’ll be seeing inventive new companies emerging, offering AirBnB-esque and other unique services reserved for our furry friends. Products, too, are incorporating the latest consumer trends and technologies to make pet owners’ lives simpler and more convenient. Small businesses and mid-market companies alike are paving the way for compelling progress in the pet space.

Below are the names of some of the most exciting new pet startups, curated by the World Pet Association

14 Innovative Pet Startups

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If your pet company wants to compete with these dynamic and growing startups, you’ll need to grab shoppers’ attention quickly. One of the key ways the world’s most successful brands do this is through their product packaging. These businesses are listening to changing consumer desires and are using the very best eco-friendly packaging to contain and show off their great new products. When looking at options for packaging dog food, for example, style and substance should always go hand in hand.

That’s why innovative new big bags for packaging dog food are really taking off – these flexible bags are sturdy enough to actually stand up on shelves while effectively protecting large quantities of product from puncture and outside elements that can deteriorate the quality of the goods inside.

Raw Bistro, mentioned above, is a brand to watch because its products truly shine on retail shelves. The company uses flexible, protective stand up pouches for its organic dog food packaging, and it entices customers to buy the product even before seeing it. The bold graphic designs and vibrant colors are reminiscent of the type of work you’d see on snacks and high-quality products designed for human consumption. The company smartly selected a creative solution for packaging dog food that highlights both the farm-to-table freshness of its products and the hip and modern aesthetic the company is making strides with.

Raw Bistro Pet Food

Pretty Litter is another brand on the list revolutionizing the pet industry with an emphasis on animal health. The company’s inexpensive kitty litter monitors cats’ health by detecting illnesses early. The litter is packaged in larger flexible stand up pouches that mirror the light weight and low cost of the product. This type of flexible packaging is made of multiple layers that are laminated together, reducing bulk while still producing a strong and dependable structure that won’t result in spilled or wasted litter. Flexible dog food packaging can be used for a wide range of pet products, as evidenced by Pretty Litter, because each structural element is FDA-approved and strong enough to hold items of many different shapes, sizes, and even temperatures.

If your pet startup truly wants to make a statement, your team should always be thinking about the newest and best packaging when considering how you are going to market and sell your product. Your pet food and product packaging has the ability to connect with consumers on visual, tactile, and emotional levels, especially considering it’s one of the few brand "billboards" they will be passing by every day in their homes. Easy-to-use product packaging helps build brand loyalty by delivering your food, treats, and other goods in their very best light. If you really want to make a statement, choosing larger flexible pouches is a smart decision because they are impossible to miss in stores and keep heavy products protected in a way that is both creative and highly functional.  

(Image Sources: Be My Baby Pet Products, Raw Bistro) 

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Topics: Pet Product Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.