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Creating an Iconic Brand Through Retail Packaging

From McDonald’s golden arches to the Nike swoosh, we’ve been associating iconic imagery with some of the world’s most successful brands for decades. In 1973, Italian designer Massimo Vignelli created one such piece of iconography for Bloomingdales department stores. Shopping bags, sporting modern font with the words “Little Brown Bag,” “Medium Brown Bag” and “Big Brown Bag,” became a part of American culture, identified and associated with upscale shoppers in urban areas like New York City.

The bags, made of natural-looking brown paper, have a charming quality that has transcended fads for years. Despite the high adoption rate of canvas totes and reuasable shopping bags amongst green, savvy shoppers, these little, medium and big brown bags communicate a specific message about the customer and brand.

That’s what good retail packaging is all about – telling a story. It’s the first thing customers see, making it the perfect canvas to let creativity shine. Customers buy with their eyes, after all, and we truly believe whoever communicates best wins. There’s something about the classic brown bag look that evokes certain emotions in consumers. Whether it’s the lovingly packed school lunch they carried with them on to school as children, or the exciting package they can’t wait to have arrive on their door step, brown paper makes a statement and has the potential to tell a great story.food packaging

When it comes to food packaging, tea packaging, coffee packaging or other small products, brands have the unique opportunity to evoke these same sensory memories and feelings with their retail packaging. Kraft stand up pouches, made with natural-looking brown kraft paper, act as a blank slate that designers are just itching to get their hands on. Brown bags give shoppers the sense that the product inside has been artfully crafted and that presentation and quality are important to the producer. Kraft stand up pouches are a unique kind of retail packaging that blends both the care and creativity of an artisinal small business with the luxury and modern aesthetic of a big brand like Bloomingdales.

It’s time to put your brand’s story on paper. Take control of your product from the day its recipe is perfected to the moment it hits supermarket shelves. Design your own retail packaging to make a statement and standout amongst the thousands of products customers see every day. Capture the feel of the classic brown bag with kraft stand up pouches, and you’re already on your way to creating an iconic piece of modern culture.  

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 Related Posts:

http://www.standuppouches.net/blog/kraft-stand-up-pouches-sustainable-solutions-for-your-product

http://www.standuppouches.net/blog/environmentally-friendly-packaging-%E2%80%93-kraft-stock-stand-up-pouches-a-review

http://www.standuppouches.net/blog/paper-food-packaging-soars-to-new-heights-globally

 

Topics: Food Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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