A large percentage of today’s consumers are choosing products from socially minded companies.
From the clothing they wear to the food they purchase, shoppers want to feel good about how they are spending their dollars. With companies like TOMS shoes achieving growth and success with its “buy one, give one” model, consumers have come to expect big brands to take action toward making the world a better place. By purchasing items from charitable companies, we too can do our part to support great causes. (Image Source: http://www.foodonline.com/)
A pressing issue facing our world today is food waste.
Did you know one third of food production across the globe is thrown away?
With millions of hungry, undernourished people living in developing regions, realizing that we’re wasting perfectly good, healthy products is alarming.
Take a look at these startling statistics from UNEP and WRI:
- In the U.S., 30 to 40 percent of the food supply is wasted.
- The amount of food wasted in the U.S. is equal to more than 20 pounds of food per person each month.
- About 24 percent of calories produced for consumption are lost or wasted.
- Nearly $1 trillion of all food produced across the world gets lost or wasted.
There is no simple solution to this epidemic, but companies can make small changes than can help create a better world. Flexible retail packaging has the ability to reduce wasted products by preventing leaks and spills with its strong, high-quality materials. Its ability to help products a longer shelf life means less food is used up or disposed. This kind of packaging is easy to transport, so delivering nutritious, healthy foods and liquids to those in need is both cost and time efficient.
In certain parts of the world, food is wasted most often during transportation. Flexible packaging like kraft stand up pouches is completely sealed until a consumer opens it. This type of bag is made with a durable outer layer and protective inner lining, making it resistant to breaks or tears.
Resealing is also important in eliminating food waste by reducing spoiling once the packaging has been opened. Kraft stand up pouches are taking off due to their light weight and strong, resealable closure. Other types of flexible retail packaging come with zip locks, resealable tape, or are even vacuum-sealed to keep food fresh. The materials used for these kinds of bags and pouches guarantee products will last longer, so food can be saved and preserved.
Not only can flexible retail packaging act as a catalyst for curbing world hunger, it can also have a lasting positive impact on the ecosystem. Kraft stand up pouches are recyclable and landfill friendly, preventing a build up of trash littered across our planet. Companies can help better the lives of consumers by packaging their product in containers that help eliminate food waste and cut back on refuse that is damaging to the environment.