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8 Ways to Take Your Product from DRAB to FAB

A new year. A new you. Now, let's give those products a makeover.

1. Ditch the dull, sad cardboard box.
Face it: Flexible packaging is the future. Don't let your competitors overshadow your brand because you're stuck using rigid containers.

Cardboard Box

 

2. Add the “WOW” factor by upgrading from stock to custom printed packaging.

 
3. Launch a rare, limited-edition version of your product.
Whether it's seasonal or features some sort of movie tie-in, customers LOVE rare items they can only get once a year!

Undies
4. Take your labels from boring to fun and entertaining.
Each piece of text can act as a conversation starter. You won’t win customers with mundane small talk!
Wine Label

5. Gather product and packaging inspiration from… rap stars?!
Believe it or not, today's hip-hop stars are embracing their entrepreneurial spirit.

Kanye West Debuts YEEZY Fashion Show Invitations in Vacuum Sealer Bags

Lessons from Snoop Dogg: Designing Child-Resistant Bags for Cannabis


6. 
Offer packaging that reflects current trends.
People are becoming more and more concerned with their own health AND the health of the environment. Natural-looking, sustainable kraft bags help your brand meet consumers' needs!

Kraft Bags Infographic


7. 
Give that product a much-needed REFRESH.

Update your product packaging in a way that grabs new customers’ attention while maintaining the same classic brand appeal that your loyal customers know and love.  

Choward's Case Study

8. Put the "FUN" in FUNCTIONAL!
Don't let your customers be like Marley! Make sure your product is easy to open, convenient, and user friendly!


Related Posts:

10 Trends That Will Inspire Creative Food Packaging in 2016

16 Product Packaging Resolutions We Should All Make in 2016

10 Ways Boxes Destroy Your Life

4 Ways Flexible Retail Packaging Can Help Avoid New Product Failure

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