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Video Testimonial: Building a Brand Image with Custom Printed Stand Up Pouches

Whether large or small, any business selling packaged goods can benefit from refreshing and updating the look, feel, and function of their product’s packaging.

Many brands are making the switch from traditional, rigid containers to flexible packaging like stand up pouches, stick packs, spouted pouches, and flat barrier bags. Just as no two products are exactly alike, packaging, too, can vary in subtle but distinct ways. Because packaging has the ability to communicate so much about a product within a few seconds, remaining committed to exploring and embracing new designs and protective solutions helps to keep brands fresh, relevant, and popular. 

Amelia, the co-owner of a small granola company, made a strategic move to not only embrace stand up pouches for granola but also update the packaging as her company grew. She has been a loyal customer to StandUpPouches.net for the past three years, buying cases of stock pouches for packaging granola. As her business began expanding, she realized sticking her brand’s labels on each pouch and filling them herself became quite the undertaking. In an effort to communicate to her customers the growth and success of her brand, she chose to upgrade her packaging to custom printed stand up pouches, eliminating the time-consuming process of turning each pouch from a generic package to a fully customized bag that incorporates her company’s distinct branding, logos, colors, designs, and product highlights.

In the video above, Amelia explains that making the switch from stock stand up pouches for granola to custom printed pouches was a big deal for her family owned company. She invested time into researching packaging suppliers that would work to keep her homemade granola well protected, fresh, and presented in the best possible light. She liked StandUpPouches.net’s approach to being as informative and transparent as possible right from the get go – we don’t claim to be the least expensive option, but Amelia liked that we explained all the steps involved in making sure her packaging was done right and orders are consistently delivered on time. Just as Amelia takes great pride in her product and business, she recognized that our team takes pride in the process of packaging her granola and making each step as smooth and efficient as possible.

Amelia selected 8-ounce custom printed stand up pouches for her granola and mentions she is considering ordering larger sizes that hold more product. Each pouch she ordered is produced with multiple layers of food-grade, FDA-approved film that are laminated together to create a strong barrier that locks in flavor and freshness while keeping the product safeguarded from outside pests, moisture, puncture, or air that can expedite the staling process. Custom printed pouches use a rotogravure printing process, ensuring all colors and designs are crisp and vibrant. By utilizing water-based inks, brands and consumers don’t have to worry about their food being contaminated or flavor altered by the packaging.

When it comes to keeping granola fresh, the old cardboard box simply doesn’t cut it anymore. Packaging serves as both the shield that defends a product and the megaphone that promotes and informs consumers about a brand.

After receiving her custom printed granola pouches, Amelia says she presented the product at a farmer’s market packaged both in the old stock pouches and the new custom printed packaging. The products were sold side by side, and yet not a single customer picked up the granola in the old plain stock pouch – each consumer chose the vibrant custom packaged granola, which Amelia says has helped strengthen awareness of her brand as well as her corporate image. Even if a business is just starting out, it can compete with the “big boys” by using highly personalized, professional-grade packaging that sets their product apart and reflects the same high quality and careful production that goes into the production of the goods themselves.


Granola eBook

Topics: Custom Printed Flexible Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.