Today’s market has reached such levels of competition that the focus has expanded from the quality of product to quality of packaging. Since any low quality product cannot stand in the market, most of them are at more or less at the same level. Thus, the marketing team lays emphasis on packaging to get an edge over the competitors. The packaging should not be merely aesthetically luring but it should also be cost effective, user friendly, and efficient. Flat bottom stand up bags possess all these qualities to be the first choice of manufactures as well as consumers.