Eco-friendly branding is all the rage. And it’s all good for everyone. The consumer has peace of mind, you’re satisfying a need, and the planet benefits in the meantime. .
In the retail industry, we tend to think of “eco-friendly” as a more expensive way to go. Doesn’t that term mean organic this-and-that, higher-priced goods that are susta.
READ MOREEco-friendly branding is all the rage. And it’s all good for everyone. The consumer has peace of mind, you’re satisfying a need, and the planet benefits in the meantime. .
Over the last five years, 85% of global consumers say they’ve focused their purchasing behaviors on being more sustainable. And out of everyone, a whopping 84% of the 44-.
There’s a huge misunderstanding in environmentally-friendly packaging. Many buyers assume that in order for packaging to be eco-friendly, it’s got to be made from paper, .
Today’s market has reached such levels of competition that the focus has expanded from the quality of product to quality of packaging. Since any low quality product canno.
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