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The Most Innovative Cereal Packaging for 2017

Innovative Cereal Packaging

Here we are in year 2017, accompanied by self driving cars, cell phones that replace computers and an avocado holder invention that stops your other, uneaten half from browning.

And still, it amazes me that cereal is still being packaged in those cardboard boxes that rip, without a doubt, and are sure to never keep your cereal from going stale. What's up with that? Why haven't companies like Kellogg's or General Mills embraced the year of 2017 where we are all far better than packaging cereal in useless cardboard boxes? Your guess is as good as mine.

Every other industry in the food space has evolved their packaging to the changing demands of different generations. We all know that millennials now hold the largest buying power out of every generation. Millennials like things fast and convenient, so top companies have adjusted their packaging to be just that. Look at Campbell's with their new soup packaging:campbells soup packaging in stand up pouch

 And what about Daisy's new sour cream packaging?:Daisy sour cream in spouted pouch

OR! What about Gatorade's new whey protein single serve pouches?:Gatorade packaging in stand up pouch

Why has every other industry BUT cereal caught on? I would be shocked if these massive cereal companies haven't held focus groups, and if they have, why haven't they taken their own customers' advice?

We recently had an independent testing lab conduct research on cereal packaging. The results aren't shocking.

A whopping 82% of all consumers surveyed stated that a product's packaging influences their decision to purchase a product.

We then went on to show consumers that there are, in fact, better ways to package cereal! Introducing the flexible box bag/flat bottom bag/bag like a box/bag that looks like a cereal box but actually a bag/bag that looks like a box, acts like a box, but isn't actually a box/you get the point! Flexible box bag for cereal packaging

Who's out there buying cereal anyway? 92% of all American households! And guess what? Most of those people buying the cereal are parents of young children who have a very difficult time opening up a cereal box without completely obliterating the packaging. Then it's mom and dad's job to clean up the mess and repackage the cereal in a better, reclosable container.

"I can never get the box to close back after my kids rip it open. And transferring to cereal tuperware is too much work. Great idea!"

"A reclosable bag keeps the product fresher longer and is better at showing you that you need to buy more. Mess free and less recyclable waste."

"I believe the reclosable bag would take up less room on the pantry shelves and that would be great."

"I always wondered why companies didn't make the bags reclosable. I would definitely choose that option."

WHY IS THIS NOT HAPPENING? Can anyone tell me? Kellogg's? General Mills? Post? Anyone?! The proof is in the pudding, folks, and pudding has it, cereal packaging is outdated and needs refreshed. See the results here for yourself: Cereal Packaging Report 2017


Topics: Food Packaging

Mallory Fetchu

Written by Mallory Fetchu

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.