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Using Product Packaging to Tap into the Millennial Mindset: NEW eBook

Millennial Marketing

Millennials: The largest living generation. Always connected. Highly influential. Devoted brand advocates.

These are your ideal customers, and they want to show off your unique and trendy products to their massive communities of followers. Are you grabbing their attention? Are they ordering your goods and sharing them with friends? Or are you singing their praises into the air, hoping the promotional messages finally stick? 

Product packaging has been proven to serve as the perfect tool for grabbing millennials’ attention in seconds and drawing them to your product, much more effectively than traditional advertising and sales techniques. With new technologies emerging at lightning speed, flexible retail packaging is the tangile object that can link the online world (where millennials spend much of their time) with real-world products. Millennials are visual buyers, sharers and reputation builders. They love products and packaging that look “cool,” but to them, useful is the new cool.

That isn’t to say millennial consumers are shallow — in fact, they crave meaningful connections with the brands they purchase from, and they want the products they buy to fill a need and serve a true purpose in their lives. They’re also more willing to shop from companies that are eco-friendly or support a cause that’s important to them. All of this information can be communicated to consumers in various ways, but printing it on a physical item (like a product’s exterior packaging) is one of the most effective. After all, product packaging is the signature a brand leaves everywhere, and millennials are busy people who are always on the go, providing ample opportunity for brands to get noticed along the consumers daily commute. They see the packaging on social media, spot it in stores and carry it to their destination. Your brand has numerous chances to reach more than 80 million millennial shoppers if your packaging speaks to them and is convenient, attractive and conduscive to their lifestyles.

So, what type of packaging best accomplishes these goals? New advances in flexible retail packaging have allowed brands — ranging from small, mom-and-pop shops to major, established corporations — to wow and inspire the most influential consumer base and encourage them to buy and share products with their massive communities. The majority of this important generation's consumers say they trust a friend’s opinion about a company or product over a brand’s ads, so utilizing functional, high-quality, visually striking packaging is a tried-and-true method for drawing influencers to your product and encouraging them to promote and share it with others.

Millennials are projected to spend $1 trillion on products by 2020, and in such a crowded landscape, today’s CPG brands need to determine how they can stand out and beat the competition. The first step is truly understanding the consumer and creating meaningful connections with him or her. This should then inspire new product development, modern marketing techniques and a packaging refresh. Does your packaging stand up and stand out to millennials?

In our new eBook, “Using Packaging to Tap into the Millennial Mindset,” we provide statistics, data, and an in-depth look into the way millennials communicate, consume content, influence others, and make buying decisions... with packaging serving as the vital connection between a brand’s image and its product offerings.

marketing to millennials ebook

This FREE guide explores the most modern advances in flexible retail packaging and provides steps to revamp your marketing strategy to build a solid base of loyal, influential brand advocates. Packaging that appeals to millennials canUsing Packaging
 to Tap into the Millennial Mindset
help your business gain free promotion and steady word-of-mouth publicity — as long as you’re focusing on the details and staying ahead of the curve. Want to beat the competition and win over millions of important buyers?

Remember: Consumers buy with their eyes, and packaging protects the integrity of your product and brand reputation. Millennials are influencing each other on a daily basis, and they’re looking to brands to help inspire their next move.

(Top Image Source: The Storefront)

 

Topics: Custom Printed Flexible Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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