<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1154466707949783&amp;ev=PageView&amp;noscript=1">
Contact Us Now

From Pumpkin to Maple: Marketing Food Products for the Autumn Season

marketing-food-products-for-fall

While pumpkin has received a lot of attention as a favorite seasonal autumn flavor in the past several years, a number of other flavors on the market are giving pumpkin some serious competition.

However, the pumpkin fad is not going away anytime soon. In fact, pumpkin flavoring can already be seen featured in more products than ever, including salty snacks such as popcorn and snack crackers. Pumpkin is now surrounded by a wealth of other seasonal flavor offerings, which points to a trend in the marketing food of products.

acorn-stand-up-pouch

What are some of the other flavors benefiting from being marketed as seasonal? Last year, we saw an array of caramel-flavored treats taking the market by storm, with caramel and caramel apple featured in everything from familiar sweets, like Oreos, Milky Way and Pop Tarts, to less customary offerings like yogurt and popcorn. This year, maple syrup and pecan are quickly becoming popular flavors.

The newest and probably the most interesting addition to the seasonal flavor trend is acorn. While acorn is not a flavor usually featured in American snack foods, it’s beginning to creep into the mainstream by being marketed as a seasonal flavor. Since acorns are often associated with autumn, acorn is benefiting from calling attention to its history as an autumnal item.

Snack packaging that stresses the seasonal qualities of a certain flavor can make a product more attractive to consumers. Emphasizing that a product is seasonal, and thus may only be available for a limited time, can aid in improving its demand.

When it comes to marketing food products, it’s important to consider that consumers “eat with their eyes.” Eye-catching custom printed bags that accentuate a seasonal theme can also help to draw attention to a product. Packaging snacks in seasonal color schemes and including seasonal imagery are clever ways to market a food product by emphasizing its seasonal qualities.

If you’re looking to create packaging for a seasonal product or even re-designing current products to fit the seasonal market,  digital printed prototypes are an excellent way to test new designs or make packages for a small number of items.

The takeaway is that focusing on the seasonal nature of certain flavors when marketing food products can drive up a product’s appeal to consumers, especially when the products are introduced as being available only as a seasonal offering. One only has look as far as Starbucks’ marketing of the Pumpkin Spice Latte as an example of how seasonal flavors can acquire a cult following by virtue of being available only during the fall.

fall-flavor-trends-infographic 

Share this Image On Your Site

Further Reading:

REQUEST A QUOTE

Topics: Food Packaging

Bridget O'Donnell

Written by Bridget O'Donnell

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

>