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CASE STUDY: Selling Sweets as Supplements, The Healthy Chocolate® Way

Healthy Chocolate Florida LLC

Imagine if you could improve your dental health and overall energy with chocolate bars...

While traditional chocolate might give you a little pep in your step, it’s generally packed with sugar, butter and other ingredients that can trigger allergies and immunities. One company set out to change the face of chocolate as we know it, creating a clean-label product that is allergen-free, sugar-free, and entirely guilt free. With ingredients like non-GMO cocoa, Indian fruits, green tea, and even white kidney beans, Healthy Chocolate Florida, LLC, has manufactured a line of chocolate-based products that are not only nutritious, they are delicious as well.

Chocolate Based Supplement Packaging

The secret ingredient in Healthy Chocolate®’s sweets is Xylitol, a sugar alcohol extracted from the Birch tree. A naturally occurring substance in the human body, this ingredient appears much like white sugar but has tremendous health benefits like slowing down tooth decay, warding off flu and cold viruses, and even offering advantages to Diabetics and those with Metabolic Syndrome. Xylitol gives the brand’s products a pleasant chocolately texture without loading the consumer with additives, chemicals, or other unhealthy byproducts.

Healthy Chocolate® needed to market their treats as healthy chocolate-based supplements in a way that would shake up consumers’ preconceived notions about chocolate candies as a junk food or an indulgence. The company decided to individually wrap their chocolates to allow for portion control but mimicking traditional candy so people are more inclined to grab one when they’re craving something sweet. Marketing these products as natural, chocolate-based supplements is no easy task, but Healthy Chocolate®  knew they could communicate the benefits of their goods using one very important tool: Packaging.

The brand chose StandUpPouches.net to create customized external packaging for their individually wrapped chocolate-based supplements, knowing these stand up pouches would keep the product fresh and best protect the items from external elements like bacteria, UV rays, moisture, pests, and other contaminants that could lessen the natural health benefits of the goods inside.

Because the forward-thinking brand understands the importance of packaging in marketing an innovative new product, they chose to create custom-printed stand up pouches that would stand out both on retail shelves and at the natural products and supplements largest B2B trade show. The pouches they selected use food-safe, water-based inks to display the brand’s vibrant and distinctive logos and product information, as well as a clear, leaf-shaped window that allows consumers to see what the individually wrapped chocolate-based supplements and bars look like inside the package. This helps build transparency while ensuring the quality and integrity of the goods remain intact.

We’ve detailed Healthy Chocolate Florida, LLC’s, story and the revolutionary new way they are manufacturing chocolate products in our latest case study. In this complimentary report, you will learn:

  • How Healthy Chocolate ® overcame challenges of marketing chocolate as a beneficial health product
  • How StandUpPouches.net helped create custom chocolate-based supplement packaging that appeals to health-conscious consumers
  • How the brand broke the mold and used packaging as integral part of their modern, forward-thinking marketing practices
  •  As a bonus, the case study contains an exclusive interview with Healthy Chocolate Florida, LLC President Guy Lopez on the Dich The Box Podcast.

Healthy Chocolate Case Study

(Image Source: 4noguilt.com)

Topics: Custom Printed Flexible Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.