CPG companies in North America (the United States, in particular) need to take a long hard look at their success at the retail store level and, for once, consider the effect their packaging is having on that success (or lack thereof).  

Just one walk down a local grocery aisle, or even a major retailer like Walmart, and we are overwhelmed with The Sea of the Same™ — the same folding cartons, cereal boxes and yes… stand up pouches, just printed differently, of course.

Every day, brands across the country are leveraging social media to build connections and increase sales.

The power of social media is undeniable, as it gives companies the ability to reach thousands of people at the push of a button. But what does this have to do with protective packaging?

From Twitter to Pinterest, opportunities for marketing your custom stand up bags are around every corner. Consumers are enamored with the next best thing, and news of the hot and trending is easily found on one (or more) social media platforms.

And when your packaging is hot and trending on social media, it increases your chances of boosting sales.

Now do we have your attention?

We understand that this is easier said than done. So, how can a company successfully connect with consumers via social media through the powers of protective packaging like custom stand up pouches?

Let’s discuss the strategies.

Summer is quickly approaching, which means sunny days spent at the pool, park, or embarking upon exciting outdoor adventures.

As we spend these warm-weather months catching rays, it’s important to stay hydrated and properly nourished. Families often participate in camping or embark upon many other outdoor adventures, and packing the right food, drink, and supplies in a convenient and protective manner is important.

Ah, chocolate. Who doesn’t love this rich, sweet delicacy?

While many types of stand up pouches for chocolate will work to preserve the structure of this type of candy, flexible packaging can be produced with a wide range of sizes, shapes, structures, and finishes... and the options can seem overwhelming.

Many leading brands have already made the switch from traditional rigid containers to flexible pouches for their product packaging.

Some of the biggest advantages of using stand up pouches or barrier bags for products are a reduction in production costs and an increase in shipping or transportation efficiencies. Stand up pouches also help companies build their brand image and distinguish themselves in a crowded retail landscape full of competing products.

When most people think of Campbell’s soup, they think of the classic red-and-white label on a can, iconized by pop artist Andy Warhol, and seen in the pantries of many homes across the nation.

Although extremely identifiable and iconic, Campbell Soup Co. hasn’t been afraid to take chances, make changes, and completely overhaul its soup packaging to appeal to a younger, more hip generation. It’s certainly a risky move to introduce a new product into a type of soup packaging that looks completely different from what consumers are used to, but that’s exactly what brands like Campbell’s have done, and it’s allowed them to enter new markets and reach the largest living (i.e.  most influential) generation.

It’s no secret we often sing the praises of flexible packaging and its ability to withstand the shortcomings that typically plague other forms of rigid containers (such as breakage, leaks, tears, spills, and cracks).

When people think of food packaged in stand up pouches, often the first product that comes to mind is granola.

The majority of today’s brands have chosen stand up pouches as their preferred granola packaging because they’re lightweight, easy to take on the go and can be resealed to lock in the freshness of the crunchy product. Not to mention, they stand up and look great on shelves. 

No matter what niche of the food industry you fall in, opportunities to meet and show your product off to potential buyers present themselves many times throughout the year.

From trade shows and conferences to demos and expos, having the chance to present your product line to the masses allows people to get a firsthand look at the new and exciting goods you have to offer. We love these types of events because you can actually see how a product looks, feels, and tastes, and you’re able to speak with its creators and company leaders face to face.