Summer is quickly approaching, which means sunny days spent at the pool, park, or embarking upon exciting outdoor adventures.

As we spend these warm-weather months catching rays, it’s important to stay hydrated and properly nourished. Families often participate in camping or embark upon many other outdoor adventures, and packing the right food, drink, and supplies in a convenient and protective manner is important.

Ah, chocolate. Who doesn’t love this rich, sweet delicacy?

While many types of stand up pouches for chocolate will work to preserve the structure of this type of candy, flexible packaging can be produced with a wide range of sizes, shapes, structures, and finishes... and the options can seem overwhelming.

Many leading brands have already made the switch from traditional rigid containers to flexible pouches for their product packaging.

Some of the biggest advantages of using stand up pouches or barrier bags for products are a reduction in production costs and an increase in shipping or transportation efficiencies. Stand up pouches also help companies build their brand image and distinguish themselves in a crowded retail landscape full of competing products.

When most people think of Campbell’s soup, they think of the classic red-and-white label on a can, iconized by pop artist Andy Warhol, and seen in the pantries of many homes across the nation.

Although extremely identifiable and iconic, Campbell Soup Co. hasn’t been afraid to take chances, make changes, and completely overhaul its soup packaging to appeal to a younger, more hip generation. It’s certainly a risky move to introduce a new product into a type of soup packaging that looks completely different from what consumers are used to, but that’s exactly what brands like Campbell’s have done, and it’s allowed them to enter new markets and reach the largest living (i.e.  most influential) generation.

It’s no secret we often sing the praises of flexible packaging and its ability to withstand the shortcomings that typically plague other forms of rigid containers (such as breakage, leaks, tears, spills, and cracks).

When people think of food packaged in stand up pouches, often the first product that comes to mind is granola.

The majority of today’s brands have chosen stand up pouches as their preferred granola packaging because they’re lightweight, easy to take on the go and can be resealed to lock in the freshness of the crunchy product. Not to mention, they stand up and look great on shelves. 

No matter what niche of the food industry you fall in, opportunities to meet and show your product off to potential buyers present themselves many times throughout the year.

From trade shows and conferences to demos and expos, having the chance to present your product line to the masses allows people to get a firsthand look at the new and exciting goods you have to offer. We love these types of events because you can actually see how a product looks, feels, and tastes, and you’re able to speak with its creators and company leaders face to face.

The demand for natural and organic foods is on the rise, and the trend of healthy snacking is trailing right behind.

It’s hard to deny that health-conscious customers are paving a new path for more healthful snacking. From almonds to natural chocolates, your customers are looking for nutritious snack options now more than ever before.

Everyone loves a good Christmas story.

From classics such as “Rudolph the Red-Nosed Reindeer” to “How the Grinch Stole Christmas,” it’s hard not to love the magic the special holiday brings to our lives. As adults, Christmas storytelling continues to make an impact on the season — and it’s transitioning into a mainstream marketing technique for brands all over the globe.