Forbes Magazine recently wrote a great article on what companies should do regarding the Coronavirus that originated in China. While taking this health issue very seriously is a good first step, widespread panic is not! More people will die from the flu than this illness and the fact that the media has jumped all over this to draw viewers and readers is rather pathetic.
Just one walk down a local grocery aisle, or even a major retailer like Walmart, and we are overwhelmed with The Sea of the Same™ — the same folding cartons, cereal boxes and yes… stand up pouches, just printed differently, of course.
The power of social media is undeniable, as it gives companies the ability to reach thousands of people at the push of a button. But what does this have to do with protective packaging?
From Twitter to Pinterest, opportunities for marketing your custom stand up bags are around every corner. Consumers are enamored with the next best thing, and news of the hot and trending is easily found on one (or more) social media platforms.
And when your packaging is hot and trending on social media, it increases your chances of boosting sales.
Now do we have your attention?
We understand that this is easier said than done. So, how can a company successfully connect with consumers via social media through the powers of protective packaging like custom stand up pouches?
Let’s discuss the strategies.
As we spend these warm-weather months catching rays, it’s important to stay hydrated and properly nourished. Families often participate in camping or embark upon many other outdoor adventures, and packing the right food, drink, and supplies in a convenient and protective manner is important.
While many types of stand up pouches for chocolate will work to preserve the structure of this type of candy, flexible packaging can be produced with a wide range of sizes, shapes, structures, and finishes... and the options can seem overwhelming.
Some of the biggest advantages of using stand up pouches or barrier bags for products are a reduction in production costs and an increase in shipping or transportation efficiencies. Stand up pouches also help companies build their brand image and distinguish themselves in a crowded retail landscape full of competing products.
Although extremely identifiable and iconic, Campbell Soup Co. hasn’t been afraid to take chances, make changes, and completely overhaul its soup packaging to appeal to a younger, more hip generation. It’s certainly a risky move to introduce a new product into a type of soup packaging that looks completely different from what consumers are used to, but that’s exactly what brands like Campbell’s have done, and it’s allowed them to enter new markets and reach the largest living (i.e. most influential) generation.