CPG companies in North America (the United States, in particular) need to take a long hard look at their success at the retail store level and, for once, consider the effect their packaging is having on that success (or lack thereof).
Just one walk down a local grocery aisle, or even a major retailer like Walmart, and we are overwhelmed with The Sea of the Same™ — the same folding cartons, cereal boxes and yes… stand up pouches, just printed differently, of course.