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Advances in Modern Baby Food Packaging: New Industry Report

Baby Food Packaging in Spouted Stand Up Pouches

Across the globe, an increased demand for convenience and food safety has changed the way consumer products are packaged.

Millennials, now the largest and most influential spending demographic, are creating a shift in our society, due in part to many of these consumers entering the workforce, starting businesses, and becoming parents.

Time and time again, we have heard that today’s customers want brands to focus on the following attributes when developing and selling their products: transparency, sustainability, storytelling, and reusability. Millennial parents, in particular, are hyper aware of these fine details communicated by the brands they purchase from because, for many consumers in this demographic, funds are tight. These shoppers want to get the most value out of their products, and they are increasingly concerned with health awareness and safety for themselves and their growing families.

Baby food packaging has become a hot topic not only for millennial parents, but also brands in the CPG market. While there are still die-hard fans of traditional rigid containers like glass jars, the majority of consumers are willing to buy from brands that embrace more economical, sustainable, and convenient forms of product packaging.

Why is packaging such a key concern? It’s the one thing that shields a product from breakage and spoilage, but also safeguards it from coming in contact with harmful external elements that can make people sick. It's also the first thing shoppers see when browsing products at the retail level.

As a result of this increased attention on the safety, usability, recyclability, and value of product packaging, the food industry is embracing flexible packaging for products as an alternative — some might say “evolution” — to the classic heavy containers people are used to seeing. There are many reasons for this switch, one of which is the need for today’s companies to think beyond the box to reach a new generation of consumers. Another is being able to tell their unique brand stories and educate people about their products. Flexible retail packaging has become a proven method of accomplishing these tasks and more.

But are consumers, particular parents, on board with the switch to flexible packaging, like spouted stand up pouches, for their food and beverage products? It’s one thing for brands to come up with exciting new ideas, but if they don’t fill a need in the market and solve their customers' problems, those innovative creations simply aren’t going to be purchased.

We wanted to know how today’s parents feel about spouted stand up pouches, in particular, for baby food packaging. People are generally very willing to express their opinions on the products and packaging they use for themselves, but we were curious how moms and dads feel about products developed and packaged for their young children. Baby Food Packaging Report - DOWNLOAD NOW

By teaming up with independent research firm Cint, more than 1,000 parents were surveyed on their opinions of baby food packaging in new spouted stand up pouches.

We compiled their opinions into a new report, “From Jar to Pouch: The Evolution of Baby Food Packaging,” now available to download for FREE.

The parents interviewed for this study already purchase from some of the largest baby food brands on the market today, including Beech-Nut, Gerber, Plum, and Heinz. Many of these companies still sell their products in traditional glass jars, but they are also embracing spouted stand up pouches for new flavor varieties, or to market their baby food to active parents who are often on the go.

Curious which style of baby food packaging reigns supreme among today’s influential parents? Our report compares opinions on the classic glass jar with the new stand up pouch with spout… the results may surprise you!

Topics: baby food packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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