Stand Up Pouches for Product Packaging

Perfect the Art of Storytelling with Stand Up Pouches

Written by David Marinac | Nov 13, 2013 9:53:00 PM

Successful businesses have learned the art of storytelling. They have learned how to relate their products to people, how to inspire them, and ultimately how to convince them to buy their items and then recommend it to their friends. Some have done this through expensive advertising, and others have achieved success through storytelling.

The success of Apple is an example of the power of storytelling - a rebellious inventor against the might of Microsoft. A lesser known success that underlines the importance of telling a story is the Morgan Motor Company. The company is more than a century old. It still inspires reverence from the users of its products. The success of Morgan shows a business does not have to be popular in order to be successful. It is quite sufficient to focus on making quality products and telling your story.

Flexible pouches are made from several films laminated together to create a structure. This multi-layer structure has a large surface area which enables businesses to tell their story. As a dog food business, you can communicate with your consumers by telling them what makes your product unique.

Does your product make a dog more energetic? Does it reduce the need for regular visits to the vet? Does a famous personality recommend your product? Is there a long and interesting history behind the product or your organization? Things such as these make your product unique. Our pouches provide you with a large surface area where you can talk about the unique features of your product.

Telling a story gives your consumers material, which they can relate to. It is the perfect way in which you can relate to your customer. Whether it is a foil pouch or a plastic bag, your story can win over possible customers.

At StandUpPouches.net, we have perfected the art of storytelling through high-end printing and advanced graphics. We use photographic quality rotogravure printing on our stand up pouches. This creates text in bold and crisp colors, which makes it easier to read. We have our own graphics department that can create unique and professional artwork for you. Alternatively, we can also modify an existing design. A slight modification can add personality to your product, which your consumers will find irresistible.

We can work with you on QR codes. QR codes are an excellent way to tell your story in detail. Consumers who are interested in learning more about your product can follow the instructions coded in the QR design. At the same time, a small square block of code does not bother as much as a large paragraph of text.