As anyone with marketing experience knows, the colors that are used on the packaging are often just as important as other information on the box, or in our case, pouch bags. Once a certain set of colors has been chosen to be associated with a brand, keeping those colors consistent is of vital importance. We realize this fact and this is why we make such efforts to match the colors on paper packaging to the ones that get printed on our stand up packaging.
We have to make efforts to match colors because they might look one way on paper but often look different on a pouch bag. For example, put a logo on metalized material and the colors might look darker, but if you put them on clear flim, they could end up looking brighter. How the colors turn out depends on the type of packaging so we make efforts to match the colors on that sample cardboard box to the ones that show up on the printed bags. To do that, we literally take the sample to our line to see how your new packaging matches up to the original. We then add or subtract colors to get as close as possible to those original colors, sometimes with the first run, and sometimes with subsequent runs.
This is just one of several important steps we take to provide clients with creative food packaging of the highest quality.
To learn more about the efforts we make to help put the products of our customers on the shelves of big supermarkets, please see our site and reach out today.