Why Stand-Up Pouches Are Winning in 2025
Across food, beverage, pet, household, and personal care, stand-up pouches are replacing rigid containers for three big reasons: cost, convenience, and sustainability. Our guide to stand up pouch applications & trends explains how lighter materials, flat-packed shipping, and generous branding space translate into real business value.
From Cost Savings to Shelf Impact
Pouches can use up to 70% less material than rigid packaging and ship flat, trimming freight by as much as 50–70%. If you want a line-item view of where the savings come from, start with our breakdown of stand up pouch cost savings. Compared with bottles and jars, pouches also offer resealability, spouts, and a billboard-sized print area—benefits summarized in the pouch vs rigid comparison.
Applications by Category
From coffee and snacks to baby food, mixers, pet treats, and refills, the format fits a wide range of SKUs. See category-by-category picks in our Best Uses page, and get industry context in the full applications & trends guide.
Proof from the Field
Case studies show tangible gains—freight reductions, shelf-life extensions, and better placement. Browse our reviews & case studies to see what brands and retailers report. When you’re ready, get an estimate tailored to your size, features, and material needs.
