As a shopper, there’s a very likely chance you’ve seen a round gusseted pouch on retail shelves. The most common style of stand out pouch, this lightweight product packaging is becoming the preferred way to contain and show off products across the globe. It is one of the most landfill friendly, environmentally sound, and cost effective containers available on the market today, and the flexible packaging industry is projected to grow substantially over the next few years.
Structurally speaking, stand up pouches tend to have a relatively uniform look. However, with customized branding, hanging and closing features, and certain gusset bottom selections, this form of lightweight product packaging can transform your product into a standout item that makes a statement in stores. Round gusset packaging is a highly favored style for products weighing less than a pound. The gusset’s edge is welded to the side of its supporting laminated layers, strengthening the package’s overall structure and allowing it to easily stand upright.
Lightweight products are generally delicate and fragile, which is why they need to be contained in a package that will stand securely without falling over. Because much of the product falls near the bottom, a round gusseted pouch can be shorter in height, mimicking the size of smaller goods like grains, coffee grounds, loose-leaf tea, and flour. Like all custom stand up pouches, round gusset packaging can then be customized to reflect your company’s branding and creative designs.
Whether you choose a matte or glossy finish, zipper tops or tear notches, a kraft finish or metalized foil, you can be sure your product is well protected from outside elements and catching consumers’ eyes within that crucial first few seconds they spend scanning store shelves for that perfect item.