Millennials (consumers ages 18-35) are the largest living demographic in the U.S., and they’re influencing the purchasing decisions of older and younger generations at a rapid pace. Selling products to this generation of buyers requires new and innovative marketing tactics that focus on visual communication and linking the online and offline worlds. Product packaging serves as the quintessential bridge between the online conversation and real-life retail shopping experience. This eBook dives deep into the behaviors, desires and changing lifestyles of millennial consumers and explains effective strategies today's brands can use to refresh their products, packaging and marketing tactics to build a solid base of loyal millennial brand advocates.
Traditional food packaging, like trays with lids and clamshell containers, are falling out of fashion as brands get a better understanding of consumers' concerns with these difficult-to-open outer packages. With new innovations in flexible retail packaging, producers can ensure their products are protected and stable by embracing stand up pouches and other barrier bags for food, coffee, cleaning products, vitamins, and more.
This white paper, the third installment in our series on Lightweighting, examines the cost savings, storage reduction, prolonged freshness and environmental advantages three fresh food brands experienced after packaging their fruit, bread, and poultry in flexible retail packaging.
This guide explores new technological developments in the lightweight packaging industry that help to reduce waste, fuel usage, carbon emissions, and excess spending. Using real-life case studies, the white paper examines the benefits of flexible packaging options, like refill pouches and retort pouches, and how making the switch away from jars, bottles and cans has allowed successful brands to add more value to their products while keeping all aspects of their operations in alignment with sustainability initiatives.
"Lightweighting" refers to the shift away from bulky, rigid packaging in favor of more versatile and innovative flexible alternatives. Brands like Kraft Heinz, McCormick and Mars are adopting packaging solutions like stand up pouches, but many other brands are still slow to ditch their traditional boxes, jars, cans, bottles and other heavy containers.
Using data compiled by the Flexible Packaging Association, this exclusive white paper details three types of packaging (coffee packaging, pet food packaging and frozen food packaging) and the advantages and uses of new flexible styles.
The guide includes in-depth data and case studies that provide concrete examples on how companies have reduced waste, costs, carbon emissions and more by switching to lightweight packaging options for their products.
This report details an independent study of customer preference on the way soup is packaged — a traditional tin can vs. custom printed pouch. The data reviews respondents’ perception of the product based on the appearance of its container, its perceived funtionality, ease of use, design, how well it preserves the freshness and flavor of the food product, and so on.
The information collected highlights the shift away from traditional, rigid packaging that can alter the taste of a food product, along with consumers' changing needs and desires and how brands are responding to customer feedback by refreshing their packaging and embracing new solutions that keep their products well protected.
Whether it’s a big, established brand that needs to get massive quantities of product packaged and out on retail shelves quickly, or it’s a small team of entrepreneurs that lacks the manpower and resources to get their new item in proper packaging, a co-packer’s job is to fulfill those needs and more.
This eBook teaches companies large and small how to find, evaluate, and hire the right contract packager and build a lasting partnership.
Several big brands have been under fire for mislabeling their food — whether it’s boasting health claims that aren’t true or misrepresenting the product’s weight, ingredients or quality. Packaging is the first thing people see, and all labels must meet federal regulations so customers aren’t misled. This white paper breaks down what GMO means, how to prevent food labeling lawsuits and how to design packaging so it boosts transparency and trust in a brand.
Packaging prototypes are the perfect solution for companies that want to debut a new (or in-development) product at a trade show, industry event, investors’ meeting, or while pitching a product to a new store. Using the latest digital printing technologies, we’re able to supply fully functional, custom-printed pouches to businesses in as little as 3 days. When time is of the essence and new products are being tested, waiting for large runs of packaging just doesn’t make sense. This guide covers our capabilities and why digital printed prototypes are a great way to get new products in the hands of important stakeholders quickly.
This report details an independent study of customer preference on the way protein powder is packaged — traditional canister vs. custom printed pouch. The data reviews respondents’ perception of the product based on its packaging, from purchase intent to differentiation from other products, value, uniqueness, convenience, lifestyle fit, etc.
In summary, the information collected explains why flexible pouches are becoming the "new norm" not only in the vitamin and supplements industry, but also in a wide range of markets from health food to drink mixes and so on.
Every brand wants to see their product on the shelves of major retail stores like WalMart, however many of these corporate retailers are notorious for squeezing suppliers’ and manufacturers’ costs as much as possible. Once a business has the resources to get their products on shelves of major chain stores, they need to understand what the retailer is looking for and how to get their product packaged and shipped fast - without delays. This eBook shares expert tips on meeting WalMart’s demands and creating a smooth, working relationship so reorders are guaranteed.
We all know Whole Foods is THE health food store brands that produce organic, clean-label products want to get into. This white paper explains pricing, brokers, distribution, office locations and regional divisions so natural products companies know what they’re getting into before they try to pitch their items to this major retailer.
They can be broken down into recyclable regrind that is used to make other products, help prevent food waste, and take up less space in landfills than rigid boxes, jars, and cans.
This resource teaches companies how they can use packaging to reduce their carbon footprint, build an eco-friendly brand, and support sustainability throughout the entire supply chain.
The pet food industry is changing, and brands must commit to listening to consumers’ concerns and desires when it comes to protecting their furry friends. With so many recalls happening in the world of pet food, brands must choose packaging that keeps their product protected against harmful external elements while allowing their distinct logos, graphics, and educational text to really POP and stand out on shelves. Large, flexible pouches have become the ideal solution for dry cat and dog food, treats, kitty litter, and other pet products that are notoriously hard to package in traditional containers. Pouches help eliminate wasted product while keeping pets safe.
We've entered a "new wave" of coffee — artisinal roasters are cropping up left and right, and the way in which we enjoy and brew the beverage has shifted drastically over the last few years. With a new emphasis on the craft of coffee roasting, brewing, and consuming, brands must be innovative and use their packaging to communicate the effort and detail that goes into creating the perfect cup. Canisters, jars, and tins are falling by the wayside as more consumers prefer the small-biz look and feel of flexible pouches and bags. However, even some of the most modern and inventive coffee brands aren't utilizing the best flexible coffee packaging on the market. This guide explores the latest innovations in coffee packaging and how roasters can use their coffee bags to stand out and compete with major competitors.
How to package marijuana the legal, safe and effective way — tips for marketing, branding, packaging and licensing legal medical marijuana and cannabis edible products. Regulations for this growing industry are constantly changing, so this guide is meant to inform entrepreneurs in this industry about the importance of using child-resistant packaging for their products and having a team of consultants and industry experts close by. Also contains insider information from Pinnacle, Colorado’s premier cannabis consultants.
By handling their packaging needs in house, instead of relying on their contract manufacturer, Roland Foods was able to save between $250,000-$500,000. This is a great case study to show customers why NOT to rely on their contract manufacturer to do their packaging — leave it up to the experts, and always view your packaging supplier as a partner/essential part of your team.
This is a great example of a customer that launched a BRAND NEW product in flexible packaging. Build-A-Bear debuted its SCENTiments (fragranced parts that go inside each stuffed animal) and needed packaging that would keep the scent fresh and represent the brand’s high quality. They chose custom printed pouches to launch and market the new product while catching people’s attention in stores.
Great resource on using packaging to refresh a brand. CHoward’s is a candy company that has been around since the 1930s. They needed a way to stay relevant and attract a new audience in the modern age. They switched away from small, rectangular, paper candy wrappers and embraced custom printed stand up pouches for their violet-flavored mints. The pouch is purple and uses the same logo and branding people identify with the candy maker but is innovative, stands out better than the small wrappers and protects the freshness and flavor of their product.