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Why Having Your Artwork for Stand Up Pouches Makes a Difference

This post originally appeared in February 2014 on StandUpPouches.net's Help Center blog. It has been edited for clarity.


film proofs for stand up pouchesTwo of the major advantages of using stand up pouches to package your product is the cost and the marketing value. With stand up pouches you have the advantage of using the entire pouch, both front and back, to tell your brand’s story. Engage the consumer. Make them want to buy your product over your competitors. With that being said, artwork comes as a challenge to many people, especially when it's associated with marketing a new product. If you don't have experience with graphic design or creating artwork for any type of packaging, how can anyone expect you to easily and quickly craft top notch art? We understand the need for quality graphics and this is why we not only make use of rotogravure printing, but why we can also modify or create artwork for our clients.

The experts in our graphics department are highly experienced in creating and modifying art that goes on stand up pouch bags seen on the shelves of the big players in retail. From the big players like Garmon Corporation and Roland Foods, to the up and coming stars like neat Foods and Barnana, our graphics department has played a monumental part in each company’s success. Although we are also happy to accept beautiful finished art, it doesn't have to be complete by any means. In fact, all we need in terms of art is just enough to know how many cylinders will be needed to make the custom printed stand up packaging. This makes it possible to know about the cost for the creative food packaging more quickly and thus augments the efficiency of the process.

Sending us that incomplete or finished artwork is also as quick and easy as sending it via various file sharing services. These services include:

  • Our FTP file sharing site
  • PDF or layered AI file
  • Email
  • Dropbox

Remember, send us your artwork, finished or unfinished, as soon as you can. This will allow our project managers to give you a proper cylinder count and a complete quote. The sooner you send us your artwork, the sooner you can reap the benefits of stand up pouch packaging.

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Mallory Fetchu

Written by Mallory Fetchu

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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